Google Search Ads Specialist (PPC)
- India
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About the job
Paradox Media Systems is a US-based, technology-driven performance marketing company powered by KARBON, our proprietary agentic AI platform. KARBON unifies campaign intelligence and analytics, enabling digital monetization at scale across lead generation, e-commerce, and affiliate marketing.
THE ROLE
As a Google search ads specialist, you will own the day-to-day performance of campaigns across rapidly evolving digital monetization opportunities. This is a hands-on role for someone who enjoys moving quickly, testing aggressively, and making decisions that directly impact performance metrics.
THE RESPONSIBILITIES
This is an end-to-end performance focused role - you will take ownership of the complete campaign lifecycle, from identifying an opportunity and building the campaign strategy to scaling it profitably.
- Conduct ongoing research into competitor data, keyword opportunities, and emerging trends to identify promising new monetization opportunities.
- Translate research insights into compelling campaign concepts and own the full build - from keyword strategy and campaign architecture to landing pages, ad copy, and ongoing optimization.
- Build and structure search ads campaigns with disciplined segmentation, match type strategy, and rigorous negative keyword management to control traffic quality and wasted spend.
- Identify weak points in the funnel and develop tests to improve landing-page engagement, conversion rates, ROAS, and overall profitability.
- Manage bid strategy selection and tuning (tCPA, tROAS, Max Conversions) and know when automated bidding helps versus when manual control is required.
- Leverage AI to run continuous optimization across budgets, bidding strategies, keywords, ad copy, landing pages, and campaign structures - enabling data-driven decisions at scale.
- Own the integrity of ad operations - conversion tracking, URL parameters, postbacks, and reporting systems - ensuring accurate, reliable data.
You will take full ownership of results, treating each monetization funnel like a micro digital business that must be built, optimized, and scaled profitably.
YOUR EXPERIENCE
Must Have:
- 1–3 years of hands-on Google search ads experience, directly responsible for building campaigns, managing budgets, developing keyword strategy, testing ad copy, analyzing performance, and optimizing toward profitability.
- Complete understanding of search ads fundamentals: keyword research, match types, search term analysis, negative keyword management, ad group structuring, ad relevance, and bid strategies.
- Familiar with conversion tracking, URL parameters, Google Tag Manager, postbacks, and reporting systems.
- Comfortable navigating a rapidly evolving environment, making sound decisions with incomplete information, and applying strong instinctual judgment when needed.
Nice to Have:
- Experience managing USD $100K+ monthly search ads spend.
- Experience with Display, Performance Max, YouTube, or Demand Gen campaigns.
- Familiarity with Google ads editor, scripts, or other bulk campaign management tools.
- Experience with landing-page design, ad copy development, and funnel optimization.
- Experience using AI tools for keyword research, campaign optimization, ad copy generation, or workflow automation.
WHY JOIN US?
- Modern workspace: Work in a relaxed, well-equipped office with access to an on-site cafeteria, games room, gym, and swimming pool.
- Profit sharing: Eligible employees participate in profit-share programs after 6 months with the company. Top performers can earn ₹1L+ additional bonus per month.
- High ownership: Directly influence campaign strategy and performance, with real autonomy from day one.
- Front-row access: See firsthand how scalable digital monetization systems are built, tested, and operated.
IMPORTANT NOTE
We're looking for someone who has actually built and managed enterprise-grade Google search ads campaigns, controlled budgets, optimized against daily ROAS or CPA targets, and scaled winning campaigns.
If your experience is primarily in SEO, Meta ads, organic social media etc., without any hands-on search ads experience, this role is unlikely to be a fit.
Pay: ₹11,259.33 - ₹44,974.27 per month
Work Location: In person