Abrar Admin

CRI Genetics

<div><div><div><b>Director of Marketing for a Genetics Company expanding into AI, and Wearable Tech</b><br>
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<div>CRI Genetics has spent a decade turning encrypted DNA into readable answers. We have 300+ ancestry, health, and wellness reports used by hundreds of thousands of customers. Now we&rsquo;re building something bigger.</div>
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<div>We&rsquo;re launching an AI-powered health platform with DNA-integrated smart technology that fuses real-time biometric data with personalized genetic insights. We are seeking an experienced and excited marketer to build and drive the growth engine for this innovation.</div>
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<div>If you want to shape the future of health tech and you're ready for a seat where your strategy actually ships &mdash; let's talk.</div>
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<div><b>Role Description:</b></div>
<ul><li><b>Job Title:</b> Director of Marketing</li>
<li><b>Overview:</b> DTC growth marketer with a proven track record of leading full-funnel strategy and execution &mdash; building scalable acquisition and retention engines for consumer products while managing high-performing teams, agencies, and cross-functional partners.</li>
<li><b>Experience:</b> +5 years of experience as Head of Marketing / Marketing Director / Marketing Manager</li>
<li><b>Job Type:</b> Full Time, Hybrid Schedule</li>
<li><b>Salary:</b> Negotiable (DOE)</li>
<li><b>Benefits:</b> Health Benefits 100% Paid by Company, PTO / Sick Time / Holiday Pay, Catered lunches, Company Outings.</li>
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<div></div><div><b>Responsibilities:</b></div>
<ul><li>Develop and execute full-funnel marketing strategies from cold acquisition through post-purchase retention to drive measurable revenue growth, not just traffic.</li>
<li>Launch, test, and scale new paid channels (Meta, Google, TikTok, and emerging platforms) and kill underperformers based on unit economics, not vanity metrics.</li>
<li>Own new product and channel launches end-to-end, from go-to-market strategy through creative briefing, launch execution, and post-launch optimization.</li>
<li>Lead structured A/B and multivariate testing across ads, landing pages, email flows, and offers with documented hypotheses and clear win/loss criteria.</li>
<li>Build and optimize customer lifecycle flows, both existing and new automations.</li>
<li>Oversee creation of high-performing marketing assets such as ad creatives, UGC, landing pages, and email copy. Establish a systematic creative testing program that consistently generates new winners.</li>
<li>Own and manage the marketing budget as a P&amp;L. Allocate based on performance data, defend your bets with CAC and LTV math, and know when to scale and when to cut.</li>
<li>Define, track, and report on core KPIs (CAC, LTV, ROAS, contribution margin, email revenue share) and use them to make real-time decisions, not just quarterly talking points.</li>
<li>Build, lead, and mentor a high-performing marketing team while managing agencies and cross-functional partners. You set the standard leading by example, then scale through your people.</li>
<li>Develop scalable marketing systems, SOPs, and campaign launch processes that enable rapid, repeatable execution.</li></ul><br>
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</div><div><b>Requirements:</b></div>
<ul><li>5+ years of hands-on growth or performance marketing experience in DTC, eCommerce, or subscription businesses with at least 5 years leading a team, function, or P&amp;L.</li>
<li>Proven track record launching and scaling paid campaigns. You can talk fluently about CAC curves, diminishing returns at scale, and when to kill a channel that's no longer efficient.</li>
<li>Deep expertise across paid channels &ndash; Meta and Google at a minimum. Bonus points for YouTube and TikTok. You've managed real budgets on these platforms yourself, not just reviewed performance reports from an agency.</li>
<li>Demonstrated success launching new channels and products from strategy through execution and scale.</li>
<li>Hands-on experience building lifecycle marketing flows &ndash; welcome sequences, post-purchase nurture, win-back, behavioral triggers &ndash; in platforms like Klaviyo, Hubspot, or comparable tools.</li>
<li>Strong command of performance metrics (KPIs) and unit economics, such as CAC, LTV, ROAS, contribution margin and payback period. You use these to make decisions, not just to populate a weekly report.</li>
<li>Proficiency with analytics and attribution tools such as Google Analytics. You've set up tracking, not just read dashboards someone else configured.</li>
<li>Proven ability to lead and grow marketing teams, manage agencies, and collaborate cross-functionally.</li>
<li>Thrives in a fast-paced, high-growth or startup environment with a bias toward action and ownership is preferred.</li>
<li>Experience with UGC-driven creative strategy and working with creators to build performance-oriented content is preferred.</li></ul></div></div>

Marketing Director

Join CRI Genetics and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

CRI Genetics

About Company

Marketing Director