Qureos Mentor

Directive

<div>Directive Consulting is the leading B2B performance marketing agency that delivers real revenue&mdash;not just leads.
We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs&mdash;we&rsquo;re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.
We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what&rsquo;s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you&rsquo;ll fit right in.
But here&rsquo;s the fun part&mdash;we don&rsquo;t just deliver results; we&rsquo;re shaping the future of marketing. Ready to build something that breaks the mold? 
 
About The Role:
This role reports to the Director of CRO and plays a crucial role in shaping and executing high-impact, data-driven strategies to enhance advertising, landing page and website conversion rates within our CRO service line. 
 
Passionate about using data to drive business growth, you will work directly with our enterprise SaaS clients, running point on creating custom strategies, executing CRO deliverables, demonstrating strategic leadership, and bringing expert knowledge in conversion rate optimization. Using a strong analytical mindset and proven methodologies, you will continuously refine our processes and ensure best-in-class performance for each client, positioning our team as true CRO leaders, consistently delivering high-performing strategies that drive results.
Please note- this role is titled Senior Account Strategist, CRO internally
What You'll Do: 
Roles &amp; Responsibilities:<ul><li>
Own, lead and execute high-impact CRO strategies, bridging data insights with creative solutions to drive measurable improvements in our clients' conversion rates</li><li>
Design and implement CRO strategies for diverse clients, tailoring initiatives to drive results aligned with their business goals</li><li>
Lead and run the day-to-day CRO strategy for multiple client accounts, overseeing end-to-end experimentation for A/B and multivariate testing and behavior analysis, using supportive research to explore and validate hypotheses</li><li>
Serve as a strategic partner, providing advanced guidance on CRO methodologies and tools, particularly for clients new to CRO</li><li>
Conduct CRO audits to assess clients&rsquo; strengths and weaknesses, providing solid, persuasive advice and concrete plans on how and where to improve conversions</li><li>
Establish KPIs for conversion rate optimization and create robust A/B testing roadmaps for CRO for advertising (Digital Campaigns, Ad sets, Landing Pages) and CRO for websites (user-experience, journey mapping, increasing demos held and form fills)</li><li>
Make sound CRO recommendations while weighing client appetite for risk, technical limitations and CRO maturity</li><li>
Collaborate with other service lines to identify CRO opportunities and contribute to client pitches. This includes supporting and building slides for pitch decks and presenting strategies and impact to potential clients with confidence and clarity</li><li>
Drive cross-sells, upsells and referrals via client relationships and professional network while working in-tandem with Paid Media, SEO/Content, Video, MOps and Startup teams to bring CRO strategy into the full service client mix</li><li>
Travel to visit clients approximately once per year, per client or as needed</li></ul> 
What You&rsquo;ll Bring:<ul><li>
5 years experience working at a performance/digital marketing agency (3 years specific to CRO, B2B/SaaS is a plus)</li><li>
Ability to develop strategies to enhance a client&rsquo;s CRO, by understanding their business, their traffic, and their overall marketing goals.</li><li>
Equal parts competitive and curious; you&rsquo;re a true problem-solver with proven success in leading strategic CRO initiatives with measurable conversion improvements</li><li>
Significant client-facing experience in a digital marketing agency, skilled in managing complex relationships and guiding clients through impactful CRO programs</li><li>
Knowledge and experience with customer journey-related softwares including Unbounce and Hubspot.</li><li>
Expertise with A/B and multivariate testing to analyze campaign performance data using CRO tools (e.g., Optimizely, VWO, Adobe Target, Convert.com), research tools (e.g., Hotjar, Fullstory), web analytics (GA4, Adobe Analytics), heat mapping (Crazy Egg) and reporting and dashboarding (Looker Studio) to make data-driven decisions and optimize campaign performance</li><li>
Able to Identify new CRO growth opportunities for clients by analyzing existing messaging and copy, audits, and data/traffic analysis and communicating complex findings into clear, data-driven narratives</li><li>
Active participant in CRO thought leadership, conferences, and networking events, staying up-to-date on innovations and best practices in CRO and digital optimization</li></ul> 
What Success Looks Like:<ul><li>
You encompass our core values through every interaction; internally and externally</li><li>
Effectively manage multiple mid-tier and enterprise accounts</li><li>
Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores</li><li>
Build client trust and relationships that create consistent renewals</li><li>
Cross-sell services that align with client goals and objectives</li><li>
Clearly communicate results with client point of contact and executives</li><li>
Exceptional decision-making, as it relates to strategic direction for accounts</li></ul> 
What We Offer
We have a set living wage at Directive
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
Benefits to Support the Whole Person:
Mental - Access to certified therapists through Spring Health, membership to Headspace
Physical - Gympass
Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
Financial - Traditional and Roth 401(k) with a 3% company match
Bonus - Annual bonus based on tenure, which scales in total amount over time
Annual Anniversary Trip with peers and executive leadership for fun and entertainment!
Work Environment Requirements
As a remote-first company, you&rsquo;ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.
Additional Information
At Directive, one of our core values is People First. We&rsquo;re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC1</div>

Senior Conversion Optimization Strategist (Remote US)

Senior Conversion Optimization Analyst (Remote US)

Senior CRO Strategist (Remote US)

Senior CRO Analyst (Remote US)

<div>Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads.
We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs - we&rsquo;re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO/Content to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.
We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what&rsquo;s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you&rsquo;ll fit right in.
But here&rsquo;s the fun part - we don&rsquo;t just deliver results; we&rsquo;re shaping the future of marketing. Ready to build something that breaks the mold? Come join us.
*This role is listed internally as Director of Demand Generation*
About The Role
We&rsquo;re looking for a bold, accountable leader to head our Demand Generation department &mdash; someone who thrives in the fast-moving world of B2B and SaaS marketing and knows how to build teams, drive client impact, and lead from the front.
As Director of Demand Generation, you&rsquo;ll serve as the strategic and operational lead for our Startups Division. You&rsquo;ll manage a high-velocity portfolio of startup and SMB clients, guiding a cross-functional team of Associate Directors and Demand Generation Manager to deliver measurable results across Paid Media, SEO, and CRO. Paid Media is about 90% of the offering.
This role goes beyond strategy &mdash; it's about building a high-performance culture, owning outcomes, and earning client trust. You&rsquo;ll report to the COO and be expected to lead with clarity, communicate expectations, and hold your team to a high bar. Playing a vital part in the agency&rsquo;s leadership team and future success.
What You&rsquo;ll Do<ul><li>
Lead, coach, and inspire a team of about 20 digital marketers (Paid Media, SEO, and CRO) to deliver consistent, high-quality work across both strategy creation and execution.
</li><li>Develop Associate Directors into strong people managers &amp; client leaders, capable of inspiring teams and growing accounts</li><li>
Own key KPIs across client retention, NRR, campaign performance, and team engagement</li><li>
Act as executive sponsor for top-tier accounts, driving alignment in ABRs, renewals, and escalations; bring transparency and calm under pressure</li><li>
Shape the strategic direction of the Startups division, including forecasting, hiring, budgeting, and margin management</li><li>
Be a force of positive energy, clarity, and confidence for both clients and internal teams, especially when stakes are high or timelines are tight</li><li>
Partner cross-functionally with Sales + other service lines to fuel new business, upsells, cross-sells, and client success.</li><li>
Own department planning and growth - budgeting, capacity, and hiring to keep us healthy and thriving</li></ul>
What You Bring<ul><li>
7&ndash;10+ years leading client-facing performance marketing teams in an agency environment, with deep B2B and SaaS expertise</li><li>
Proven success managing fast-paced, high-volume accounts, including Director oversight of 30+ clients and strategizing multi-service delivery</li><li>
Experience coaching and developing managers and senior ICs; a clear framework for expectations, feedback, and growth</li><li>
Fluent enough to audit paid media platforms (Google Ads, LinkedIn, review sites like G2/Capterra), with working knowledge of SEO and CRO</li><li>
Strong executive presence and composure, able to represent the agency confidently in C-level meetings and high-pressure conversations</li><li>
Comfort with KPI tracking, reporting, and making decisions that drive results</li><li>
Natural communicator who brings clarity to ambiguity and inspires others to rise to a high bar</li><li>
A reputation for follow-through, reliability, and doing what you say you&rsquo;ll do</li><li>
Bonus: Experience speaking, publishing, or mentoring in the B2B/SaaS marketing space</li><li>
Another Bonus: Familiarity with RevOps concepts, lifecycle metrics (like LTV:CAC), or client onboarding frameworks</li></ul>
What We Offer<ul><li>
Compensation for this role includes a competitive base salary plus performance-based bonus eligibility</li></ul><ul><li>
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle<ul><li>
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents</li></ul></li><li>
Benefits to Support the Whole Person:<ul><li>
Mental - Access to certified therapists through Spring Health, membership to Headspace</li><li>
Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care</li><li>
Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave</li><li>
Financial - Traditional and Roth 401(k) with a 3% company match</li><li>
Bonus - Annual bonus based on tenure, which scales in total amount over time</li><li>
Annual All-Agency Trip</li></ul></li></ul>
Work Environment Requirements
As a remote-first company, you&rsquo;ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.
Additional Information
At Directive, one of our core values is People First. We&rsquo;re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-KD1</div>

Head of Paid Media - Startups (Remote US)

Director of Paid Media - Startups (Remote US)

Conversion Optimization Strategist (Remote US)

Join Directive and explore 8   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.