Qureos Mentor

Herbal Goodness

<div><p>About Herbal Goodness</p>
<p>
Herbal Goodness is an award-winning natural wellness company committed to helping people live healthier lives through premium herbal products. As an <b>Inc. 1000 Fastest Growing Company</b>, we are entering an exciting phase of growth across eCommerce, retail, Amazon, Walmart, TikTok Shop, and direct-to-consumer channels.</p>
<p>
We're looking for an entrepreneurial, data-driven marketer who loves building brands, communities, and revenue&mdash;not just creating content.</p><p></p><p><br>
Position Summary</p>
<p>
We are seeking a highly driven <b>Growth Marketing Manager</b> who can own our digital marketing ecosystem from strategy through execution.</p>
<p>
This is not a traditional social media role.</p>
<p>
You will be responsible for growing our revenue through:</p>
<div>
<ul><li>Shopify optimization</li></ul>
<ul><li>Email marketing</li></ul>
<ul><li>Funnels</li></ul>
<ul><li>Community building</li></ul>
<ul><li>Influencer partnerships</li></ul>
<ul><li>Webinar marketing</li></ul>
<ul><li>TikTok growth</li></ul>
<ul><li>AI-powered marketing automation</li></ul>
</div>
<p>You should love analyzing data, testing new ideas, building systems, and constantly improving conversion rates.</p><p></p><p><br>
Key Responsibilities</p>
<p>
Shopify Website Management</p>
<p>
Own and continuously improve our Shopify website.</p>
<p>
Responsibilities include:</p>
<div>
<ul><li>Updating products</li></ul>
<ul><li>Creating landing pages</li></ul>
<ul><li>Publishing blogs</li></ul>
<ul><li>Optimizing collections</li></ul>
<ul><li>Improving product pages</li></ul>
<ul><li>Creating promotional pages</li></ul>
<ul><li>Improving site navigation</li></ul>
<ul><li>Optimizing for conversions</li></ul>
<ul><li>Managing apps and integrations</li></ul>
<ul><li>Improving page speed and customer experience</li></ul></div><br>
<p></p>
<p>
Funnel Development &amp; Conversion Optimization</p>
<p>
Build high-converting sales funnels.</p>
<p>
Examples include:</p>
<div>
<ul><li>Webinar funnels</li></ul>
<ul><li>Lead generation funnels</li></ul>
<ul><li>Product launch funnels</li></ul>
<ul><li>Email capture funnels</li></ul>
<ul><li>Upsell funnels</li></ul>
<ul><li>Cross-sell funnels</li></ul>
<ul><li>Abandoned cart recovery</li></ul>
<ul><li>Landing pages</li></ul>
</div>
<p>Constantly test:</p>
<div>
<ul><li>Headlines</li></ul>
<ul><li>Offers</li></ul>
<ul><li>Pricing</li></ul>
<ul><li>CTA buttons</li></ul>
<ul><li>Lead magnets</li></ul>
<ul><li>Checkout flow</li></ul>
</div>
<p>Goal:</p>
<p>
Increase website conversion rate and revenue.</p><p></p><p><br>
Email Marketing (Klaviyo)</p>
<p>
Own all email marketing.</p>
<p>
Responsibilities:</p>
<div>
<ul><li>Campaign creation</li></ul>
<ul><li>Weekly newsletters</li></ul>
<ul><li>Promotional emails</li></ul>
<ul><li>Product launches</li></ul>
<ul><li>Customer education</li></ul>
<ul><li>Segmentation</li></ul>
<ul><li>Automation</li></ul>
<ul><li>Welcome series</li></ul>
<ul><li>Abandoned cart</li></ul>
<ul><li>Win-back campaigns</li></ul>
<ul><li>VIP campaigns</li></ul>
<ul><li>Webinar campaigns</li></ul>
</div>
<p>Optimize:</p>
<div>
<ul><li>Open rates</li></ul>
<ul><li>Click rates</li></ul>
<ul><li>Revenue per email</li></ul>
<ul><li>Customer lifetime value</li></ul></div><br>
<p></p>
<p>
Webinar Marketing</p>
<p>
Own the complete webinar marketing process.</p>
<p>
Responsibilities:</p>
<div>
<ul><li>Registration pages</li></ul>
<ul><li>Confirmation emails</li></ul>
<ul><li>Reminder sequences</li></ul>
<ul><li>Facebook Lead Ads</li></ul>
<ul><li>Follow-up sequences</li></ul>
<ul><li>Sales emails</li></ul>
<ul><li>Webinar funnels</li></ul>
<ul><li>Conversion tracking</li></ul>
</div>
<p>Goal:</p>
<p>
Fill every webinar with qualified attendees.</p><p></p><p><br>
Social Media Growth</p>
<p>
Develop and execute our social media strategy.</p>
<p>
Platforms include:</p>
<div>
<ul><li>TikTok</li></ul>
<ul><li>Instagram</li></ul>
<ul><li>Facebook</li></ul>
<ul><li>YouTube</li></ul>
<ul><li>LinkedIn</li></ul>
<ul><li>Pinterest</li></ul>
</div>
<p>Responsibilities:</p>
<div>
<ul><li>Content planning</li></ul>
<ul><li>Scheduling</li></ul>
<ul><li>Community engagement</li></ul>
<ul><li>Analytics</li></ul>
<ul><li>Growth strategy</li></ul></div><br>
<p></p>
<p>
TikTok Growth Strategy</p>
<p>
Lead our TikTok expansion.</p>
<p>
Responsibilities include:</p>
<div>
<ul><li>Content strategy</li></ul>
<ul><li>Trend research</li></ul>
<ul><li>TikTok Shop growth</li></ul>
<ul><li>Influencer collaborations</li></ul>
<ul><li>Live shopping campaigns</li></ul>
<ul><li>Viral content ideas</li></ul>
<ul><li>Creator partnerships</li></ul>
</div>
<p>Goal:</p>
<p>
Build a highly engaged TikTok community that drives sales.</p><p></p><p><br>
Influencer Marketing</p>
<p>
Develop and manage our influencer program.</p>
<p>
Responsibilities:</p>
<div>
<ul><li>Identify creators</li></ul>
<ul><li>Recruit influencers</li></ul>
<ul><li>Negotiate partnerships</li></ul>
<ul><li>Manage relationships</li></ul>
<ul><li>Track ROI</li></ul>
<ul><li>Affiliate program management</li></ul>
<ul><li>UGC acquisition</li></ul>
<ul><li>Ambassador program</li></ul></div><br>
<p></p>
<p>
Community Building</p>
<p>
Grow and manage engaged customer communities.</p>
<p>
Platforms include:</p>
<div>
<ul><li>Facebook Groups</li></ul>
<ul><li>WhatsApp Communities</li></ul>
<ul><li>Email Community</li></ul>
<ul><li>VIP Customer Groups</li></ul>
</div>
<p>Responsibilities:</p>
<div>
<ul><li>Daily engagement</li></ul>
<ul><li>Educational content</li></ul>
<ul><li>Community events</li></ul>
<ul><li>Live sessions</li></ul>
<ul><li>Customer feedback</li></ul>
<ul><li>Referral programs</li></ul>
</div>
<p>Goal:</p>
<p>
Create loyal brand advocates.</p><p></p><p><br>
AI Marketing</p>
<p>
Leverage AI tools to increase marketing productivity.</p>
<p>
Examples include:</p>
<div>
<ul><li>ChatGPT</li></ul>
<ul><li>Claude</li></ul>
<ul><li>Gemini</li></ul>
<ul><li>Canva AI</li></ul>
<ul><li>Midjourney</li></ul>
<ul><li>CapCut AI</li></ul>
<ul><li>Descript</li></ul>
<ul><li>OpusClip</li></ul>
</div>
<p>Use AI to:</p>
<div>
<ul><li>Generate content</li></ul>
<ul><li>Write emails</li></ul>
<ul><li>Create videos</li></ul>
<ul><li>Analyze data</li></ul>
<ul><li>Build automations</li></ul>
<ul><li>Improve productivity</li></ul></div><br>
<p></p>
<p>
Analytics &amp; Reporting</p>
<p>
Track and improve KPIs including:</p>
<div>
<ul><li>Revenue</li></ul>
<ul><li>ROAS</li></ul>
<ul><li>CAC</li></ul>
<ul><li>LTV</li></ul>
<ul><li>Website conversion rate</li></ul>
<ul><li>Email revenue</li></ul>
<ul><li>Webinar registrations</li></ul>
<ul><li>Funnel conversion</li></ul>
<ul><li>TikTok growth</li></ul>
<ul><li>Community engagement</li></ul>
<ul><li>Influencer ROI</li></ul>
</div>
<p>Prepare weekly marketing dashboards and recommendations.</p><p></p><p><br>
Qualifications</p>
<p>
Required:</p>
<div>
<ul><li>5+ years in digital or growth marketing</li></ul>
<ul><li>Proven Shopify experience</li></ul>
<ul><li>Strong Klaviyo experience</li></ul>
<ul><li>Experience building sales funnels</li></ul>
<ul><li>Experience running webinars</li></ul>
<ul><li>Experience managing influencer campaigns</li></ul>
<ul><li>Experience growing online communities</li></ul>
<ul><li>Strong copywriting skills</li></ul>
<ul><li>Excellent analytical skills</li></ul>
</div>
<p>Preferred:</p>
<div>
<ul><li>Experience in health, wellness, supplements, or eCommerce</li></ul>
<ul><li>Experience with Meta Ads, Google Ads, and TikTok Ads</li></ul>
<ul><li>Experience with TikTok Shop</li></ul>
<ul><li>Experience with AI marketing tools</li></ul>
<ul><li>Familiarity with SEO, CRO, and GA4</li></ul></div><br>
<p></p>
<p>
Success Metrics (KPIs)</p>
<p>
Within the first 6&ndash;12 months, the successful candidate will help achieve:</p>
<div>
<ul><li>Increase Shopify revenue by at least <b>40%</b></li></ul>
<ul><li>Increase website conversion rate to <b>4%+</b></li></ul>
<ul><li>Grow Klaviyo email revenue to <b>30%+ of total online revenue</b></li></ul>
<ul><li>Achieve <b>40%+ average email open rate</b></li></ul>
<ul><li>Launch and optimize at least <b>two webinars per month</b></li></ul>
<ul><li>Generate <b>500+ qualified webinar registrations per month</b></li></ul>
<ul><li>Build a Facebook community of <b>10,000+ engaged members</b></li></ul>
<ul><li>Grow WhatsApp communities to <b>2,500+ active members</b></li></ul>
<ul><li>Increase TikTok followers to <b>100,000+</b></li></ul>
<ul><li>Recruit <b>100+ active influencers and affiliates</b></li></ul>
<ul><li>Improve customer repeat purchase rate</li></ul>
<ul><li>Maintain weekly KPI reporting with actionable recommendations</li></ul></div><br>
<p></p>
<p>
Ideal Candidate</p>
<p>
You are someone who:</p>
<div>
<ul><li>Thinks like an entrepreneur</li></ul>
<ul><li>Loves data and testing</li></ul>
<ul><li>Takes ownership</li></ul>
<ul><li>Executes quickly</li></ul>
<ul><li>Learns continuously</li></ul>
<ul><li>Is creative and analytical</li></ul>
<ul><li>Communicates exceptionally well</li></ul>
<ul><li>Uses AI to work smarter</li></ul>
<ul><li>Is passionate about helping businesses grow</li></ul></div><br>
<p></p>
<p>
Why Join Herbal Goodness?</p>
<div>
<ul><li>Be part of an Inc. 1000 Fastest Growing Company.</li></ul>
<ul><li>Help build a mission-driven wellness brand with global impact.</li></ul>
<ul><li>Work directly with the CEO on high-visibility growth initiatives.</li></ul>
<ul><li>Enjoy the freedom to innovate, experiment, and make a measurable impact.</li></ul>
<ul><li>Opportunity for performance bonuses and long-term career growth.</li></ul></div><br>
<p></p>
<p>
How to Apply</p>
<p>
Please submit:</p>
<div>
<ul><li>Your resume.</li></ul>
<ul><li>Links to Shopify stores you've managed.</li></ul>
<ul><li>Three marketing campaigns you're most proud of (include results).</li></ul>
<ul><li>Examples of email sequences or funnels you've built.</li></ul>
<ul><li>Examples of TikTok or social media accounts you've helped grow.<br>
</li></ul>
<ul><li>Your favorite AI marketing tools and how you've used them to improve marketing performance.</li></ul>
</div>
<p>We are looking for someone who is passionate about growth, obsessed with results, and excited to build a world-class wellness brand. If that sounds like you, we'd love to hear from you!</p></div>

Growth Marketing Manager – Shopify, Funnels, Community & AI Marketing

Join Herbal Goodness and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Herbal Goodness

About Company

Growth Marketing Manager – Shopify, Funnels, Community & AI Marketing