Qureos Mentor

IHOP

<div>10 West Walnut Street Pasadena, CA 91103
<p></p><p>
Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar&reg;, IHOP&reg; and Fuzzy's Taco Shop&reg; brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located at www.dinebrands.com.</p><p></p><p>
Reporting to the Executive Director, Brand Experience, the Director, Loyalty &amp; CRM Digital Marketing will be a strategic, technical, and creative leader responsible for bringing the IHOP brand and products to life across digital platforms and in-restaurant.</p><p></p><p>
You will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster customer loyalty. The ideal candidate will bring deep expertise in both Martech and CRM, data systems, marketing automation, data-driven decision-making, and a strong understanding of emerging marketing technologies.</p><p></p><p>
This role is responsible for showing clear ownership of digital marketing and marketing technologies, its ongoing success and contribution to organizational growth.</p><p></p><p><b>
Key Responsibilities:</b></p><p>
The Director, Digital Marketing role is a people manager and will play a critical role in overseeing SEO, web/app, email/CRM, Gift Card, &amp; Loyalty. The day-to-day responsibilities include, but are not limited to the following:</p><p></p><ul><li><b>
Search Engine Optimization:</b><ul><li>
Lead the overall strategy, vision, and voice for IHOP Search, including owning all aspects of the SEO practice &ndash; budget management, agencies/vendor relationships, reporting performance and technical investment.</li><li>
Monitor industry activities, trends &ndash; both inside and outside of the casual dining category and develop benchmarking analysis.</li></ul></li><li><b>
CRM &amp; Loyalty</b><ul><li>
Develop and execute a comprehensive CRM strategy to enhance customer acquisition, retention, product marketing, and lifetime value.</li><li>
Analyze and report on marketing data (including CRM campaign performance and broader lead generation, conversion, and retention KPIs) and tie those to real business outcomes to provide insights and recommendation for continuous improvement.</li><li>
Lead the strategic vision and execution of IHOP&rsquo;s loyalty program from concept to implementation, managing all program components including customer acquisition, retention, and engagement.</li><li>
Develop and drive a multi-year loyalty roadmap that aligns with brand and business goals, delivering a cohesive, elevated loyalty experience across all channels &ndash; digital, in-restaurant, and community.</li><li>
Lead presentations and strategic communications to key stakeholders, providing clear insights and updates on loyalty program performance, strategic initiatives, and cross-functional projects.</li></ul></li><li><b>
Gift Cards:</b><ul><li>
Oversee the gift card portfolio to drive incremental transactions through bonus card programs.</li></ul></li><li><b>
Web/App/eComm:</b><ul><li>
Develop digital strategy and enhance touchpoints through the Customer Experience Journey to drive consumers further down funnel to aid in conversion</li><li>
Product owner of web analytics, funnel analysis, and user journeys for all available digital properties.</li></ul></li><li><b>
Leadership</b><ul><li>
Lead and grow the digital marketing team, and provide structure, process, and standards for teams to ensure cross-functional success.</li><li>
Own all agency and vendor relationships related to Digital Marketing.</li><li>
Partner cross-functionally with IT, Martech, and Business Analytics to develop a product roadmap and measure success.</li></ul></li></ul><p></p><p><b>
Skills &amp; Requirements:</b></p><ul><li>
Minimum 12+ years of digital marketing experience (preferably the Restaurant Service Industry) and on multiple brands.</li><li>
7+ years of experience with team leadership and cross-functional leadership.</li><li>
Proven track record of building and rolling out loyalty strategies and best-in-class digital marketing campaigns that have transformed brands and grew businesses into positions of market leadership.</li><li>
Experience leading agency partners, production partners, collaborating with in-house creative team, and other brands to deliver fully integrated digital plans and initiatives.</li><li>
Ability to operate in a fast-paced environment, demonstrating agility and adaptability to quickly respond to consumer, market, and cultural opportunities.</li><li>
High emotional intelligence, enabling close working relationships with key leaders and solving complex problems at scale and speed.</li><li>
Salary range $180k-$190k depending on experience</li></ul><p></p><p>
Equal Employment Opportunity Statement</p><p>
Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.</p><p></p><p>
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions.</p><p></p><p>
For information on how we collect and use your personal information, please visit our Applicant &amp; Employee Privacy Notice.</p></div>

Director, Loyalty & CRM Digital Marketing (IHOP)

<div><h3 class="jobSectionHeader"><b>Description</b></h3><div><br>
CFRA is looking for a strategic and results-oriented <b>Digital Marketing Manager</b> to lead our digital presence and outreach initiatives.</div><div>
<br>
With your extensive skills and experience in account-based marketing, SEO/SEM, digital advertising, website management, and content optimization, you will drive awareness, engagement, website traffic, and inbound leads, with a focus on quality and increased conversion rates and each stage of the marketing funnel.<br>
</div><div>You will partner closely with CFRA&rsquo;s marketing leadership to develop and implement a comprehensive digital strategy to achieve the stated goals and lead the day-to-day execution, tracking, reporting, and optimization of the process from end-to-end.</div><h3 class="jobSectionHeader"><b><br>
Key Responsibilities</b></h3><br>
<ul>
<li>
Oversee day-to-day management and optimization of CFRA web properties including seamless user-journeys and value-added content</li>
<li>Develop an organic search (SEO) strategy that is targeted, monitored, and optimized on an ongoing basis</li>
<li>Manage and optimize paid lead generation strategies (ABM, SEM, social, native advertising, etc.) to drive high quality inbound leads</li>
<li>Identify and utilize AI tools for content generation, personalization, and performance optimization</li>
<li>Manage advertising spend within budget with a focus on efficiency of spend and velocity of conversion</li>
<li>Develop site localization and optimization strategy for Europe and Asia</li>
<li>Ensure relevant content, graphics, videos etc. are fresh, on-brand, and updated regularly</li>
<li>Conduct ongoing research (keyword, competitive, etc.) to inform, organic, paid, localized, and content strategies</li>
<li>Conduct ongoing optimization of site design, content structure, and user experience by leveraging competitive analysis, best practices, analytics, and customer feedback</li>
<li>Conduct regular site audits to identify and address technical SEO issues</li>
<li>Report regularly on all facets of site and search performance</li>
<li>Maintain strong market intelligence, keeping up to date on financial trends and competitors</li></ul><br>
<h3 class="jobSectionHeader"><b>
REQUIREMENTS</b></h3><br>
<ul>
<li>
Bachelor&rsquo;s degree in business, marketing or related field</li>
<li>7+ years of relevant, progressive B2B experience in digital marketing</li>
<li>Demonstrated experience in the financial services (wealth management industry preferred)</li>
<li>Expert level knowledge of ABM, SEO, and SEM</li>
<li>Expert level knowledge of analytic tools including Google (Analytics, Tag Manager, Search Console), and SEMRush</li>
<li>Demonstrated proficiency key tools and platforms including Foundry/Triblio, Salesforce/Pardot, Hootsuite, WordPress, Adobe Analytics, and LinkedIn</li>
<li>Deep understanding of UI/UX principles, site architecture, and visual design</li>
<li>Excellent written, oral, and presentation skills</li>
<li>Highly analytical and data driven</li>
<li>High attention to detail</li>
<li>Flexible, adaptable, and able to perform duties in an ambiguous environment</li></ul><div></div><h3 class="jobSectionHeader"><b><br>
Benefits</b></h3><br>
<ul>
<li>
20 days of Vacation</li>
<li>8 Sick Days</li>
<li>1 paid volunteer day</li>
<li>10-11 Holidays a year</li>
<li>Health, Dental, &amp; Vision Insurance</li>
<li>Company paid Life &amp; Disability Insurance</li>
<li>Competitive Pay</li>
<li>Annual Performance Bonus</li>
<li>401K Match</li></ul><div></div><h3 class="jobSectionHeader"><b><br>
About CFRA</b></h3><div>
CFRA is a leading independent investment insights and data analytics company. Through an unmatched multidisciplinary approach to investment research, including expert lenses on forensic accounting, fundamental, policy, legal, fund, and technical research, CFRA provides actionable analytics to make better investment and business decisions. CFRA is results-oriented, we place an unwavering priority on the quality of our research, from the productivity and performance of our analysts to the success of our client relationships. Over 2,000 clients rely on CFRA&rsquo;s proprietary research conducted by experts who uniquely analyze industries, funds and companies of interest with our time-tested and rigorous research methodology.<br>
<br>
On October 1, 2016, CFRA acquired S&amp;P Global&rsquo;s Equity and Fund Research business, a leading provider of independent research and commentary with offerings focused on stocks, ETFs and mutual funds as well as sectors and industries. The Equity and Fund Research business originated in the 1920&rsquo;s and has amassed a worldwide base of investing clients.<br>
<br>
With the addition of Washington Analysis in 2021, CFRA further strengthens its already robust research and data offerings. CFRA clients will now be able to leverage Washington Analysis&rsquo; unique and in-depth research specializing in identifying risks and opportunities across asset-classes emanating from U.S. courts, Congress, and regulators, at both the state and federal levels.<br>
</div><div>The combined firm is committed to being the world's leading independent investment research firm with ~90 global analysts, authoring in-depth qualitative research on 1,600+ companies. In addition, CFRA offers a comprehensive view on global sector themes, industries, and funds, through in-depth qualitative research on 11 Sectors, 73 Industries, 19,000+ ETFs, 15,000+ Mutual Funds, as well as quantitative company research on 20,000+ global companies.<br>
</div><div>Founded as the &ldquo;Center for Financial Research and Analysis&rdquo; in 1994, today our company is simply known as CFRA. However, our mission remains to be the &ldquo;center&rdquo; for our global clients by providing independent, differentiated, and actionable analysis to help you make better investment and business decisions.<br>
</div><div>Our clients are based in the US, Europe, Middle East, Asia, and Australia representing thousands of investment professionals and risk managers at leading hedge funds, mutual funds, pension managers, insurance companies, private equity, investment advisors, banks, regulators, corporations, and professional service organizations.</div></div>

Digital Marketing Manager

Join IHOP and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

IHOP

ABOUT_COMPANY

Director, Loyalty & CRM Digital Marketing (IHOP)

Digital Marketing Manager