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International Dairy Deli Bakery Assoc.

Digital Marketing Specialist (Hybrid)Position OverviewThe Digital Marketing Specialist is responsible for the execution of IDDBA&rsquo;s marketing initiatives by managing social media platforms, generating long- and short-form copy, and supporting the creation and implementation of email marketing campaigns. This position ensures IDDBA&rsquo;s digital and social media channels are telling a cohesive story that supports our organization, our members, and the dairy, deli, and bakery industries. This position reports to the Marketing Manager and is Exempt.Position Responsibilities&middot; Write, proofread, and edit marketing content across all platforms, ensuring brand consistency.&middot; Manage the daily operations and posting schedules across IDDBA&rsquo;s social media channels (e.g., Instagram, LinkedIn, etc.).&middot; Identify and collaborate with members and potential members to increase engagement on social media (influencers, Instagram &ldquo;take overs&rdquo;, etc.).&middot; Monitor, track, and report on key social media metrics (engagement, reach, traffic) and email campaign performance to the Director of Marketing.&middot; Support content creation efforts for organizational emails, website copy, social media copy, and long- and short-form collateral.&middot; Coordinate the creation of basic digital assets (e.g., social graphics, simple video edits, email banners) using established brand templates.&middot; Review third-party created press releases, advertising, and marketing copy to ensure accuracy, consistency, and alignment with brand standards.&middot; Create video and audio scripts to support organizational marketing activities.&middot; Support research efforts and collaborate with subject matter experts as needed.&middot; Support internal and third-party partners with public relations efforts including earned media placements, collaborations, and press releases.&middot; Support the ideation and implementation of marketing tactics that support IDDBA Show registration.&middot; Perform various administrative duties, including but not limited to: notetaking in staff/committee meetings, presentation slide preparation, answering and routing incoming phone calls, monitoring email inboxes.&middot; Represent association with optimism and professionalism.&middot; Perform other projects and duties as assigned to assist in meeting departmental and organizational goals and initiatives.Qualifications/Experience &middot; Bachelor&rsquo;s degree in marketing, advertising, English, communications, business or related field, or equivalent professional work experience.&middot; 1-3 years&rsquo; experience in marketing or social media roles with progressive responsibilities.&middot; Hands-on experience with social media scheduling/management platforms (e.g., Hootsuite, Sprout Social, Later)&middot; Proficiency in Microsoft Office and project management tools (Asana a plus).&middot; Familiarity with graphic design tools (e.g., Canva, Adobe Express) for basic asset creation is preferred. Demonstrated ability to manage multiple social media accounts in a fast-paced environment.&middot; Strong visual communication skills with the ability to communicate clearly, positively, and professionally&mdash;both verbally and in writing&mdash;with internal teams, members, and external stakeholders.&middot; Strategic thinker with a results-driven, data-informed mindset.&middot; Experience collaborating with cross-functional teams, agencies, and stakeholders.&middot; Ability to provide exceptional service and responsiveness to association members, exhibitors, and partners, reflecting professionalism and care.&middot; Ability to take ownership of assigned projects, anticipate needs, and ensure timely completion of deliverables with minimal supervision.&middot; Demonstrated supportive &ldquo;can-do&rdquo; attitude to department and association projects.&middot; Demonstrate pride in your work and the association&rsquo;s mission, while fostering a stronger, inclusive, and cohesive workplace and culture.Physical &amp; Environmental Requirements&middot; Frequent office work with regular exposure to computer screen.&middot; Ability to sit for long periods of time.&middot; Ability to travel up to 20 days per year to support organizational events and related commitments.&middot; Ability to lift up to 20 pounds.Pay: $52,000.00 - $62,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li></ul>Work Location: Hybrid remote in Madison, WI 53717

Digital Marketing Specialist

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International Dairy Deli Bakery Assoc.

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Digital Marketing Specialist