Qureos Mentor

Nishat Chunian Limited

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 🚀 Head of Ecommerce &amp; Performance Marketing &mdash; The Linen Company
 
 
 
 
 
 Location: Lahore, Pakistan
 
 
 Type: Full-time, On-site (with regional oversight across PK, UAE &amp; US)
 
 
 
 
 
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 About The Role
 
 
 
 
 
 
 We&rsquo;re looking for a sharp, data-driven, and creatively fearless Head of Ecommerce to lead and scale The Linen Company&rsquo;s Shopify ecosystem &mdash; across Pakistan, UAE, and the US.
 
 
 You&rsquo;ll own everything from performance marketing and conversion optimization to logistics, analytics, and growth strategy.
 
 
 
 
 
 If you can blend left-brain precision with right-brain storytelling &mdash; you&rsquo;ll thrive here.
 
 
 
 
 
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 You&rsquo;ll Be Responsible For:
 
 
 
 
 
 
 1. Growth &amp; Performance Marketing
 
 
 &bull; Drive revenue growth through full-funnel marketing across Meta, Google, TikTok, and emerging channels.
 
 
 &bull; Manage and optimize media budgets across geographies for maximum ROI.
 
 
 &bull; Build, test, and scale ad creative frameworks based on data insights and customer psychology.
 
 
 
 
 
 2. Conversion Optimization &amp; Analytics
 
 
 &bull; Analyze site performance using Google Analytics, Hotjar, Clarity, and Shopify dashboards.
 
 
 &bull; Design and execute A/B tests to improve conversion, retention, and LTV.
 
 
 &bull; Interpret heat maps, scroll maps, and funnel drop-offs to make actionable UX/UI recommendations.
 
 
 
 
 
 3. Shopify Management
 
 
 &bull; Oversee all Shopify Plus storefronts &mdash; from product setup and merchandising to checkout flows and localization.
 
 
 &bull; Collaborate with design and development teams on CRO-focused improvements.
 
 
 &bull; Maintain brand consistency across regions while tailoring the experience to local markets.
 
 
 
 
 
 4. Creative Direction
 
 
 &bull; Translate data into clear creative direction for ad briefs, campaigns, and content.
 
 
 &bull; Work closely with designers, photographers, and copywriters to ensure every asset sells, not just looks good.
 
 
 
 
 
 5. Operations &amp; Logistics
 
 
 &bull; Oversee ecommerce logistics in Pakistan &mdash; including courier partnerships, packaging, return processes, and last-mile optimization.
 
 
 &bull; Build efficient cross-border order routing and fulfillment for UAE &amp; US markets.
 
 
 &bull; Reduce delivery time, cost per shipment, and return rates through data-backed process improvement.
 
 
 
 
 
 6. Leadership &amp; Strategy
 
 
 &bull; Build and lead a cross-functional ecommerce team (marketing, operations, analytics).
 
 
 &bull; Set quarterly growth targets, manage budgets, and report directly to the CEO.
 
 
 &bull; Benchmark against global D2C brands and identify what we can adapt, localize, or outperform.
 
 
 
 
 
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 You Might Be a Fit If You:
 
 
 
 &bull; Have 6&ndash;10 years of ecommerce experience &mdash; ideally in high-growth D2C or retail brands.
 
 
 &bull; Know how to run ads hands-on (not just manage agencies).
 
 
 &bull; Are fluent in Shopify, GA4, Meta Ads Manager, Google Ads, and TikTok Ads.
 
 
 &bull; Can read a heat map like a story and turn insights into sales.
 
 
 &bull; Have a sharp aesthetic sense &mdash; you understand what sells, not just what&rsquo;s beautiful.
 
 
 &bull; Know how to optimize logistics, COD recovery, courier efficiency, and customer experience in South Asia.
 
 
 &bull; Operate with a founder&rsquo;s mindset: analytical, creative, and unafraid to get your hands dirty.
 
 
 
 
 
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 What We Offer
 
 
 &bull; A high-impact role with regional scope across Pakistan, UAE, and the US.
 
 
 &bull; Competitive compensation with performance-based incentives.
 
 
 &bull; A chance to shape one of Pakistan&rsquo;s fastest-growing premium home &amp; lifestyle brands for the global stage.
 
 
 &bull; Access to a creative, fast-moving, and ambitious team that actually cares about building something exceptional.
 
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Head of Ecommerce & Performance Marketing

Join Nishat Chunian Limited and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Nishat Chunian Limited

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Head of Ecommerce & Performance Marketing