Growth, Acquisition & Retention Lead- Stride

About Stride

Normal health isn't good enough - tired, stressed and slowly declining shouldn't be the baseline. Stride is building a next-generation preventative health membership: a full multi-omic profile (DNA, microbiome, blood biomarkers, epigenetics, oral health), 500+ markers retested twice yearly to track direction of travel, turned into concrete action - diet, training, supplements - with a coach, dietitian or physiologist alongside each member. Elite longevity concierge, everyday price, no clinics required.

The role

You'll own finding profitable, effective funnels for acquisition, conversion and retention -across Meta, Google and emerging channels like TikTok, hands-on and AI-native. That means coordinating the whole funnel: working with agencies on media buying and lifecycle, alongside organic content and anything else it takes to make it work. Deep fluency in Shopify, Skio, Klaviyo and TripleWhale is expected, along with the creativity to bring in other tools that drive growth, referrals and retention. Ultimately, you're responsible for the business's growth.

Customer and message

• Define precisely who Stride is for and which problems it solves, in language that survives the journey from ad to landing page to renewal

• Test positioning and commercial messaging for UK and US audiences

• Brief and direct creative from in-house and external partners - you set the standard and judge the output

Acquisition

• Paid media strategy across Meta and Google with agency partners, building in-house capability on a timeline you set

• Diversify the mix: affiliate, creator, podcast, partnerships, and TikTok Shop as both retail and acquisition surface

• Own blended CAC, channel mix and payback across UK and US

• Adapt the funnel, positioning and channel mix for the US launch, understanding the regulations around marketing health products

Retention and lifecycle

• Own subscription retention end to end - onboarding, engagement, renewal, win-back, cancellation -with agency partners

• Build the CRM programme in Klaviyo largely from scratch: welcome, post-purchase, win-back, referral

• Own renewal and cancel-flow logic in Skio, where the highest-leverage retention decisions live

• Own net churn and LTV across annual membership and supplement subscriptions

Conversion

• Optimise site conversion across our headless Shopify build

• Run the testing roadmap: landing pages, pricing and packaging, checkout, and one-off-to-membership migration

• Build the reporting layer connecting spend to cohort behaviour

Success looks like: blended CAC and payback, cohort-adjusted; net churn on annual membership through and beyond the first renewal wave; and revenue contribution and conversion rate on your top acquisition paths.

What you'll likely bring

• Four or more years in growth for DTC or subscription consumer brands - ideally health, nutrition or wellness,with at least one stint at a startup or scaleup

• Real depth in either paid media or lifecycle CRM, and credible hands-on experience in the other

• Subscription fluency as a first instinct - cohorts, churn, payback and contribution margin are levers you pull, not numbers someone hands you

• A track record of standing something up rather than operating something inherited - a channel, a market, a programme built from nothing

• Experience leading customer definition, positioning and messaging yourself, not executing someone else's framework

• Commercial framing - you can turn "we have budget, where should it go" into a defensible plan within a week

• Hands-on instincts: you build the model, design the test, look at the data yourself

• Comfort being creative inside regulatory guardrails, treating them as a design constraint rather than a complaint

• The ability to pitch, negotiate and hold a commercial relationship

• Working fluency with AI tooling, and strong written communication - you'd rather send a document than book a meeting.

Bonus points: US market entry for a consumer health or wellness brand and familiarity with claim rules; experience through a subscription business's first meaningful renewal cohort; headless Shopify, Skio or Recharge; an affiliate or creator programme built from zero, with an existing network in health and nutrition; quiz- or diagnostic-led acquisition funnels; measurement beyond platform attribution — geo holdouts, incrementality, basic SQL.

Why Stride

• Work that matters - preventive health is where the industry is heading, and this role helps get there faster

• Own a function, not a channel - you set priorities across acquisition and retention, make the calls, and answer for the result

• A scope that would take another three years to reach at a larger company

• Learn directly from a founder who's built, sold and IPO'd in this space

• Full StrideOne membership free after probation, plus friends & family discount

• Equity as part of your package

• Hybrid - Manchester base, 2–3 days in office

• 25 days holiday + bank holidays, pension with employer contribution, annual learning budget, your own kit