Perfomance Marketing Manager

Location: DHA Phase 6, Karachi, Pakistan
Working Hours: Monday – Saturday | 10:30 AM – 6:30 PM
Company: TPS Water Technologies

TPS Water Technologies is looking for a results-driven Performance Marketing Manager to lead our paid digital marketing initiatives and generate measurable business growth. We are seeking someone who can build and scale high-performing campaigns, generate qualified B2B and B2C leads, and maximize return on advertising investment.

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads.
• Generate high-quality leads for our water treatment, swimming pool, industrial, commercial, and residential solutions.
• Optimize campaigns to improve ROI, ROAS, Cost per Lead (CPL), Cost per Acquisition (CPA), and overall conversion rates.
• Develop and manage customer acquisition funnels, audience targeting, remarketing, and lead nurturing strategies.
• Conduct A/B testing on creatives, ad copy, landing pages, and campaign strategies to maximize performance.
• Monitor campaign analytics, prepare detailed performance reports, and recommend data-driven improvements.
• Work closely with the creative, website, and sales teams to improve lead quality and conversion rates.
• Stay updated with industry trends, new advertising features, and competitor strategies.

Requirements & Skills

• Minimum 4+ years of proven experience in Performance Marketing.
• Experience working with reputable brands or leading digital marketing agencies.
• Proven record of delivering measurable ROI, ROAS, qualified lead generation, and business growth.
• Strong expertise in Meta Ads Manager, Google Ads, and LinkedIn Ads.
• Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), and conversion tracking.
• Strong understanding of audience segmentation, marketing funnels, remarketing, and conversion rate optimization (CRO).
• Experience managing substantial advertising budgets while maintaining profitable returns.
• Excellent analytical, communication, and problem-solving skills.

Why Join TPS Water Technologies?

Join one of Pakistan's growing engineering and water technology companies, delivering innovative solutions across water treatment, industrial systems, swimming pools, irrigation, and environmental technologies. You'll play a key role in driving business growth through data-driven marketing and performance-focused strategies.

Pay: Rs70,000.00 - Rs140,000.00 per month

Work Location: In person