Senior SEO Specialist (AI-Focused)

We are seeking a forward-thinking Senior SEO Specialist with strong expertise in both traditional search and the emerging landscape of AI-driven discovery. As search shifts toward AI Overviews, generative engines, and answer-based results, this role goes beyond classic ranking tactics to ensure our brand is discoverable, cited, and visible across Google, LLMs, and AI-powered search experiences. The ideal candidate combines deep technical and content SEO mastery with hands-on fluency in AI tools to scale strategy, execution, and analysis.

Key Responsibilities

SEO Strategy & Technical Excellence

• Own and execute the full SEO strategy — technical, on-page, content, and off-page — to grow organic traffic, rankings, and qualified conversions.
• Lead technical SEO: site architecture, crawlability, indexation, Core Web Vitals, structured data (schema), and site speed.
• Conduct comprehensive audits and translate findings into prioritized, high-impact action plans.

AI & Generative Search Optimization (GEO / AEO)

• Optimize content and structure for AI Overviews, generative engines, and LLM-based search (Generative Engine Optimization / Answer Engine Optimization).
• Implement strategies to ensure the brand is cited and surfaced within AI assistants (ChatGPT, Gemini, Perplexity, Copilot) and AI search results.
• Monitor brand visibility and share-of-voice across AI platforms, adapting tactics as the search landscape evolves.

AI-Powered Workflow & Productivity

• Leverage AI tools for keyword research, content briefs, clustering, internal linking, and at-scale content optimization.
• Build prompts and lightweight automations to streamline repetitive SEO tasks (audits, meta generation, schema, reporting).
• Critically evaluate AI-generated content for accuracy, originality, and E-E-A-T compliance before publishing.

Content & On-Page Optimization

• Develop topic clusters, pillar pages, and SEO content strategies aligned with search intent and the buyer journey.
• Collaborate with content and creative teams to produce optimized, high-quality, on-brand content.
• Optimize metadata, headings, internal linking, and entity/semantic relevance.

Analytics, Reporting & Continuous Improvement

• Track performance using GA4, Google Search Console, and SEO platforms (Ahrefs, SEMrush, Screaming Frog).
• Report on organic and AI-search KPIs (traffic, rankings, impressions, citations, conversions) with clear, actionable insights.
• Stay ahead of algorithm updates, AI search trends, and industry best practices, and adapt strategy accordingly.

Required Qualifications

• Bachelor's degree in Marketing, Computer Science, Information Systems, Communications, or a related field.
• 5–7 years of hands-on SEO experience with a proven track record of organic growth.
• Strong technical SEO skills (schema, crawl management, indexation, Core Web Vitals).
• Demonstrated experience optimizing for AI/generative search (GEO/AEO) or a strong, current understanding of the space.
• Hands-on proficiency with AI tools (ChatGPT, Claude, Gemini) and prompt engineering for SEO workflows.
• Expert command of GA4, Google Search Console, and leading SEO tools (Ahrefs/SEMrush/Screaming Frog).
• Strong analytical mindset and ability to turn data into strategy.

Preferred Qualifications

• Experience in e-commerce SEO (Shopify or similar) and international/multi-market SEO.
• Basic technical literacy (HTML, JavaScript rendering, APIs) for technical collaboration.
• Familiarity with content management and automation platforms.
• Experience mentoring junior SEO team members.

Languages

Arabic – English (professional proficiency in both).

Pay: E£20,000.00 - E£26,000.00 per month

Work Location: Remote