Senior Social Media Strategist

Key Responsibilities

Strategy & Planning

• Develop social media strategies aligned with product and brand goals
• Responsible for campaign planning (launches, and key collaborations)
• Define content direction, messaging and creative angles

Campaign & Content leadership

• Translate product features into clear campaign ideas
• Guide content pillars and formats across platforms
• Lead KOLs and KOCs campaign direction and concept
• Copyrighting content to fit brand’s target audience & platforms as first round

Team Collaboration

• Report to social media lead with campaign structure, plan and overall content
• Support other teams with execution of campaigns
• Align with UGC & community on engagement strategies
• Ensure consistency across all content outputs

Performance & Optimization

• Work with insights related teams to refine strategy
• Adjust content direction based on performance and content trends

Campaign Analysis and Reporting

Requirements

• Female Mass communication graduate
• Up to 35 years old
• 4 years + experience in social media and content strategies
• Strong experience in campaign planning and content creation and directions
• Deep understanding of digital culture and audience behavior
• Ability to translate insights into actionable strategies
• Deep monitoring of hot topics and trends
• Experience with KOLs and cross collaborations
• Experience of communication with third-party companies and agencies
• Strong communication skills

Sociable and extrovert