Social Media Manager - HeartStamp Greeting Cards & Invitations

HeartStamp is reinventing how people send something that matters. Tell us who it is for and what the vibe is, and we make a card as personal as the person receiving it, then print it and mail it straight to their door. Or send the World's Best Digital 3D Card and skip the mailbox entirely.

We launched this spring. Our iOS app hits the App Store next week. We are coming for the entire dusty grocery store card aisle, and we are just getting started.

We are looking for a social quarterback to run our organic operation: the strategy, the calendar, the community, the creators, and the numbers. You will be the person who makes our social machine run on time and grow.

Our core audience is millennial moms and Gen Z gift-givers. Birthdays, holidays, Mother's Day, baby showers, apologies, Diwali, Lunar New Year, pet cards, Pride, and every occasion in between. You need to understand this audience and know where they live online.

ONE THING TO KNOW UP FRONT

This is not primarily a design seat. We already have serious creative firepower on the team: a brand designer and art director, a creative advisor, a growth and content specialist producing video, and UGC creators under contract. What we do not have is the person who organizes all of it into a machine that gains followers, builds community, and converts. That is you.

WHAT YOU WILL OWN

- Organic strategy and execution across TikTok, Instagram, Pinterest, and Threads. TikTok, Pinterest, and Instagram are our three priority channels. You plan, schedule, publish, and engage daily.

- The content calendar, built and maintained in Notion. Everything ships on time because you run the room.

- Follower and community growth. Commenting strategy, follow strategy, engagement loops, trend-jacking. Proactive growth, not post-and-ghost. You will be measured on audience growth and engagement, and we set those KPIs together in your first two weeks.

- Influencer and UGC program management end to end: selection, vetting, outreach, negotiation, briefing, contracts, deliverables tracking, and ROI. You will manage our active creators and grow the roster. Our growth specialist sources candidates into your pipeline. You run it.

- Community management. Represent the brand authentically in comments, DMs, and niche communities. Monitor mentions and sentiment.

- Scheduling, publishing, and reporting through Metricool plus native platform dashboards. Weekly performance report: what is working, what is not, what changes next week.

- Content ideation. Define and evolve the content pillars, pitch hooks and concepts, and brief our creative team so what gets made is what the audience actually wants. You will also make cards on our own platform and turn them into content.

- Tight coordination with our paid advertising specialist so organic and paid amplify each other, plus a seat in our weekly marketing meeting.

WHAT YOU SHOULD HAVE

- 4 to 8 years hands-on social media execution, in roles where social media was the job and not a task attached to something else

- At least one brand account you personally grew, with real before and after numbers. Not strategy decks. You have pressed publish thousands of times.

- Organization as a superpower. Calendars, trackers, briefs, follow-ups. Nothing slips through.

- Proven creator and influencer management with measurable results, not just a contact list

- Strong copywriting. Captions, hooks, video scripts, community replies. Fast, punchy, on brand.

- The ability to script and cut a short-form video yourself when speed matters

- Real fluency with AI image and video generation tools, and published work you made with them

- Fluency with social management and analytics platforms. We run Metricool and Insight IQ, and Notion for planning.

- Pinterest fluency. You understand it as a discovery engine, not just another social channel.

- A self-starter motor. You ship fast, iterate on data, and do not wait for perfection.

BONUS POINTS

- Startup or early-stage experience where you built social from scratch

- Direct to consumer, ecommerce, gifting, stationery, or occasion-driven commerce background

- Experience marketing to millennial moms or the gifting audience

- Experience running community engagement pods, Facebook groups, or Reddit communities

THE REALITY

We launched recently and we are in the messy, exciting early innings of scale. Long hours, fast decisions, and a small team that ships every week. This role is 50 to 60 hours per week. You will not be clocking in and out at 5. In return you get equity, real autonomy, no approval chain, and a founder who answers on Slack.

Two things to be clear about:

- This is a direct contract with you as an individual. We do not work through agencies, studios, or representation.

- This seat needs your full professional focus and would be your only engagement. If you are currently balancing graduate school, other retained clients, a heavy side business, or extended travel plans, this is not the right fit, and that is genuinely OK.

We evaluate fit and performance at 90 days against clear KPIs that we set together in your first two weeks. No surprises, no guesswork.

COMPENSATION AND BENEFITS

- $65,000 to $75,000 per year

- Equity grant

- Fully remote, United States

- Full-time independent contractor engagement with intent to convert

HOW TO APPLY

Immediate hire. Applications close Tuesday, August 4 at 11:59pm EST. Interviews are Wednesday, August 5 and Thursday, August 6. Target start date is Monday, August 10, 2026.

If we are interested we'll send you a Typeform application screener .

The screener takes about 10 minutes. Have these ready:

- Links to 1 to 2 accounts you personally ran, with before and after numbers

- 2 to 3 specific KPIs from past campaigns

- At least 2 professional references you can provide on request

Questions can go to careers@heartstamp.com. We are moving fast.

Job Type: Contract, Full-time

Pay: $65,000.00 to $75,000.00 per year

Work Location: Remote

Pay: $60,000.00 - $75,000.00 per year

Benefits:

• Flexible schedule

Work Location: Remote