3244 وظيفة Tiktok Commerce Strategy Lead قريبًا مني

Senior Performance Marketing & Digital Advertising Executive

Arabic Speaker | UAE Experience Mandatory

Location: Sharjah, UAE – On-Site
Company: Star Gallery Mart
Industry: Electronics Retail & E-Commerce
Job Type: Full-Time

About Star Gallery Mart

Star Gallery Mart is a growing retail and e-commerce company in the UAE specializing in electronics, mobile phones, accessories, gaming products, home appliances, and trending products.

We sell through our retail branches, e-commerce website, mobile application, and social media platforms.

Website: https://stargallery.ae
Company Profile: https://stargallery.ae/en/contact-us
Mobile App: Star Gallery Mart – Available on iOS & Android

About the Role

We are looking for an experienced and results-driven Senior Performance Marketing & Digital Advertising Executive to take responsibility for our digital advertising, marketing strategy, influencer collaborations, and online growth.

This is not a basic social media posting position.

We need someone who can independently study the market, identify opportunities, develop smart marketing strategies, manage advertising campaigns, connect and negotiate with influencers, analyze performance, and turn marketing investment into measurable sales and growth.

The candidate must have strong hands-on experience in the UAE market and must be fluent in Arabic, with good English communication skills.

Mandatory Requirements

• Fluent Arabic speaker – mandatory
• Good English communication skills
• Previous digital marketing experience in the UAE – mandatory
• Excellent hands-on experience with Google Ads
• Excellent hands-on experience with YouTube Ads
• Excellent hands-on experience with Snapchat Ads
• Strong experience with Meta Ads – Instagram & Facebook
• Strong experience with TikTok Ads
• Knowledge of ChatGPT advertising and emerging AI marketing/advertising channels
• Strong e-commerce and performance marketing experience
• Experience managing meaningful advertising budgets
• Strong influencer marketing and negotiation experience
• Ability to independently develop creative and commercially smart marketing strategies
• Strong knowledge of analytics, tracking, attribution and conversion optimization
• Strong understanding of UAE customers, trends and buying behavior

Candidates without Arabic language skills or UAE digital marketing experience will not be considered.

Paid Advertising & Performance Marketing

The candidate must be highly experienced in planning, launching, managing, analyzing and optimizing paid advertising campaigns.

Google Ads

Strong hands-on knowledge of:

• Google Search Ads
• Google Shopping Ads
• Performance Max
• Google Display Ads
• Remarketing
• Keyword research and optimization
• Google Merchant Center
• Conversion tracking
• Google Analytics / GA4

YouTube Ads

The candidate must know how to use YouTube advertising to generate business results, not simply views.

Experience should include:

• YouTube video campaigns
• In-stream advertising
• Product-focused video campaigns
• Audience targeting
• Remarketing
• Creative testing
• Conversion campaigns
• ROAS optimization

Snapchat Ads

Strong hands-on experience with:

• Snapchat Ads Manager
• Sales and conversion campaigns
• Product advertising
• Audience targeting
• Retargeting
• Snapchat Pixel / conversion tracking
• Creative testing
• Campaign optimization

Meta Ads – Instagram & Facebook

Experience with:

• Sales and conversion campaigns
• Catalog and product advertising
• Retargeting
• Custom Audiences
• Lookalike Audiences
• Meta Pixel
• Conversion tracking
• Creative and audience testing

TikTok Ads

Experience with:

• TikTok Ads Manager
• Sales and conversion campaigns
• Product advertising
• Retargeting
• TikTok Pixel
• Audience testing
• Creative testing and optimization

ChatGPT & Emerging AI Marketing

The candidate should actively follow opportunities across ChatGPT, AI-powered product discovery, AI search and emerging digital advertising channels.

They should be able to identify new marketing opportunities early and evaluate whether they can generate profitable traffic, customers or sales for Star Gallery Mart.

Smart Marketing Strategy – Very Important

We are looking for someone who can think independently and continuously bring new marketing ideas to the company.

The candidate should be able to:

• Study UAE market trends and customer demand
• Monitor competitors and identify opportunities
• Identify trending and high-demand products
• Develop creative campaigns around products with strong sales potential
• Create different strategies for Arabic and English-speaking customers
• Identify new customer segments and audiences
• Develop strategies combining paid advertising + influencers + organic content + website + mobile app + retail branches
• Develop campaigns for new product launches
• Create strategies for slow-moving products
• Recommend promotional offers based on market conditions and customer behavior
• Develop strategies to increase repeat customers
• Identify opportunities to increase website conversion rates
• Develop strategies to increase mobile app downloads
• Test new marketing platforms and advertising opportunities
• Continuously propose new ideas instead of waiting for management to provide every campaign concept

The candidate should be able to answer:

What should we advertise? → Who should we target? → Which platform should we use? → What should the creative look like? → How much should we spend? → What result should we expect? → How will we measure success?

Influencer Marketing & Partnerships – Very Important

The candidate must be confident in finding, contacting, communicating and negotiating directly with influencers.

Responsibilities include:

• Search for suitable influencers across the UAE
• Build and maintain relationships with influencers and content creators
• Contact influencers directly and professionally
• Negotiate collaboration prices and packages
• Evaluate whether influencer pricing is commercially reasonable
• Analyze follower quality, average views and genuine engagement
• Identify fake followers or weak engagement
• Match influencers with the correct products and target audiences
• Develop creative influencer campaign concepts
• Prepare professional campaign briefs
• Coordinate influencer visits to our branches
• Coordinate filming and content production
• Review content before publication
• Negotiate long-term collaborations where beneficial
• Track results after every campaign

Influencers should not be selected simply because they have a large follower count.

Every collaboration should have a clear objective:

Sales | Website Traffic | App Downloads | Branch Visits | Brand Awareness | Followers | Engagement

The candidate should understand:

Influencer Cost → Reach → Engagement → Traffic → Sales → ROI

Performance, Analytics & Optimization

The candidate must be highly comfortable working with numbers and analyzing:

• ROAS
• ROI
• Revenue
• CPA
• CAC
• CPC
• CPM
• CTR
• Conversion Rate
• Add-to-Cart Rate
• Checkout Conversion
• Website Traffic
• App Downloads
• Online Sales
• Influencer Performance

Every campaign should answer:

How much did we spend? → What did we generate? → Was it profitable? → What did we learn? → What should we improve? → Where should we invest next?

The candidate should continuously A/B test:

• Products
• Audiences
• Creatives
• Videos
• Headlines
• Offers
• Languages
• Locations
• Landing pages
• Campaign objectives
• Advertising platforms

Successful campaigns should be scaled, while underperforming campaigns should be quickly identified, improved or stopped.

Seasonal & Promotional Campaign Planning

The candidate should independently prepare complete marketing strategies for important UAE sales periods, including:

• Ramadan
• Eid
• UAE National Day
• Back to School
• New product launches
• Flash Sales
• Weekend promotions
• Branch openings
• Special online offers
• Trending and seasonal products

Campaign planning should begin before the season starts, including product selection, advertising strategy, influencer selection, creative production and budget allocation.

Creative & Team Coordination

The candidate will work closely with our:

• Graphic Designers
• Videographers
• Content Creators
• Influencers
• UI/UX Designers
• Developers
• Sales Team
• Management

The candidate should prepare clear creative briefs for:

• Advertising videos
• Product videos
• Website banners
• Social media advertisements
• Promotional creatives
• Landing pages
• Influencer content

The candidate must understand the difference between content that looks attractive and advertising creative that actually converts into sales.

UAE Market Knowledge

Because our customers are primarily in the UAE, the candidate must understand:

• UAE customer behavior
• Arabic-speaking audiences
• English-speaking audiences
• UAE shopping habits
• Local social media trends
• UAE influencer market
• Seasonal buying behavior
• E-commerce customer acquisition
• Retail customer behavior
• Local competition

The candidate should understand that Arabic marketing is not simply translating an English advertisement into Arabic.

Different audiences may require different creatives, messaging, offers and strategies.

Important – Interview Preparation

Candidates invited for an interview must research Star Gallery Mart before attending.

Before the interview, candidates must:

• Visit our website: https://stargallery.ae
• Review our Company Profile: https://stargallery.ae/en/contact-us
• Review our Instagram, TikTok, Snapchat, Facebook and YouTube presence
• Review our Google presence
• Download and explore the Star Gallery Mart mobile app on iOS or Android
• Study our products and product categories
• Analyze our current digital marketing presence
• Identify weaknesses and opportunities for improvement
• Research UAE influencers who could potentially work with Star Gallery Mart

Come Prepared With:

• Three smart marketing strategies you would immediately test for Star Gallery Mart.
• Three products or categories you believe we should advertise heavily and why.
• Your proposed strategy for Google Ads.
• Your proposed strategy for YouTube Ads.
• Your strategy for Snapchat, Meta and TikTok advertising.
• At least three UAE influencers you believe would be suitable for Star Gallery Mart and why.
• How you would approach and negotiate with an influencer.
• Your strategy to increase website sales.
• Your strategy to increase Star Gallery Mart App downloads.
• Your strategy to attract and convert more Arabic-speaking customers in the UAE.
• How you would divide a marketing budget across Google, YouTube, Snapchat, Meta, TikTok, influencers and other channels.
• Your proposed first 30-day marketing plan for Star Gallery Mart.

Candidates who arrive with specific, practical, creative and commercially realistic ideas will receive priority consideration.

Who We Are Looking For

We are not looking for someone who only posts content, boosts posts, or reports views and followers.

We are looking for a marketer who can:

Research → Create Strategy → Advertise → Connect With Influencers → Negotiate → Test → Track → Analyze → Optimize → Generate Sales → Scale What Works

Our goal is not simply more views.

Our goal is stronger brand awareness, genuine customer growth, profitable advertising, increased app downloads, higher website sales and more customers visiting our branches.

Arabic fluency and previous UAE digital marketing experience are mandatory.

Job Type: Full-time

Work Location: In person