Qureos Mentor

A Quality Pool Network, LLC

Role OverviewWe are seeking a performance-driven Marketing Manager who understands that marketing means ringing phones and driving measurable growth. You will be the engine of our growth by leading the end-to-end marketing strategy for the organization. You will partner closely with Sales, Operations, Finance, and external agency teams to launch omnichannel initiatives that drive lead generation and brand awareness across multiple regional markets.Key ResponsibilitiesLead Generation (The Core Priority)<ul><li>Manage and optimize paid ad campaigns independently or alongside the 3rdParty Agencies currently managing (Google LSA, Google Ads, Meta/Facebook, OTT/CTV, display) to drive leads.</li><li>Own the &quot;Cost Per Lead&quot; (CPL) and &ldquo;ROAS&rdquo; metric, ensuring we are acquiring customers profitably across all locations.</li><li>Manage Local SEO (Google Business Profiles) for all locations to ensure we dominate local search results (&quot;Pool repair/service near me&quot;).</li></ul>Multi-Market Strategy<ul><li>Develop localized strategies in partnership with the GMs and Sales leaders for Jacksonville, Ocala, and Spring Hill, including Grand Opening campaigns and ongoing service/repair promotions.</li><li>Tracking, Analytics &amp; Reporting</li><li>Maintain lead attribution</li><li>Scrub lists weekly to differentiate qualified/un-qualified leads</li><li>Work with our in-house BI developer to lead development of reporting dashboards using Power BI, Google Analytics, etc. showing the SVP and local GMs exactly how marketing dollars are being converted into revenue.</li></ul>CRM &amp; Lifecycle Marketing<ul><li>Own CRM and email marketing strategy for target audiences, driving engagement and upsell opportunities on repairs, new equipment purchases, etc.</li></ul>Content &amp; Brand Development<ul><li>Capture and showcase Before &amp; After content of our projects</li><li>Vital for high-ticket renovation sales</li><li>Manage creative vendors/agency relationships ensuing consistent brand guidelines, tone and high-quality deliverables are provided.</li><li>Develop branded proposals, sales tools, and enablement assets to support growth</li><li>Own and manage all social media channels, including content strategy, publishing, community engagement, and performance analytics to drive brand awareness and lead generation.</li></ul>Go-to-Market Strategy<ul><li>Build strategies for new service rollouts, campaigns, and seasonal initiatives across the company&rsquo;s current regional markets.</li></ul>The &ldquo;Qualified Lead&rdquo; StandardAt Splashworks, we measure marketing success by Qualified Leads (MQLs), not just clicks.You will be held accountable for delivering leads that meet our standard:<ul><li>Service Area: Must be within our designated zip codes.</li><li>Intent: Must have completed a quote request or initiated a tracked call.</li><li>Accuracy: Must fall in a service or repair we provide.</li><li>Validity: Must have working contact info (no spam/bots).</li></ul>Qualifications<ul><li>Experience: 3&ndash;5+ years in marketing, preferably in Home Services (Pools, HVAC, Plumbing, Pest Control, Roofing).</li><li>Technical Skills: Proficiency in Google Ads, Local Services Ads (LSA), Facebook Business Manager, SEO best practices.</li><li>Tools: Experience with CRM software (e.g., ServiceTitan, HubSpot, Jobber) highly preferred.</li><li>Analytics: Strong ability to interpret data and optimize campaigns for CPL and ROAS.</li><li>Local Knowledge: Familiarity with Central Florida/Tampa Bay market is a plus.</li></ul>Pay: $75,000.00 - $95,000.00 per yearBenefits:<ul><li>Dental insurance</li><li>Flexible spending account</li><li>Health insurance</li><li>Health savings account</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: Hybrid remote in Ocala, FL 34474

Marketing Manager

Join A Quality Pool Network, LLC and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

A Quality Pool Network, LLC

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Marketing Manager