Urwah Admin

Abu Dhabi University

<div>
 
 
 Position Title:
 
 Senior CRM Specialist
 
 
 
 Department/Unit
 
 : Admission and Enrollment
 
 
 
 
 
 
 JOB PURPOSE:
 
 
 
 
 
 
 The Senior CRM Specialist is responsible for leveraging all MarTech and AdTech capabilities, including data interoperability, CRM and Recruitment automation systems integration, tracking and tag management systems, and analytics. In addition to leveraging all inbound recruitment activities, including management of the website, mobile app, nudging communication, lifecycle nurturing campaigns, etc.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Launch a new modern marketing operations world.
 </li>
 <li>
 Maintain and operate key recruitment systems, including Salesforce CRM, CDP, recruitment automation platform, and other recruitment technology stack components: o Salesforce Suite: CRM, CDP, Interaction Studio, Ad Studio, Marketing Cloud, Datorama o Sitecore Website: Headless CMS o 6Sense and Dun &amp; Bradstreet: Intent Data &amp; Data enrichment o Hootsuite &amp; Talkwalker: Social Media Management &amp; Social Listening o AdTech: DSPs by Agencies .
 </li>
 <li>
 Manage the integration between our recruitment automation platform and our instance of Salesforce for data exchange and lead flow.
 </li>
 <li>
 Monitor and provide input to improve the effectiveness of lead gen and ABM campaigns &ndash; Develop recruitment database strategies that deliver database growth, enrichment, segmentation, data hygiene, and completeness
 </li>
 <li>
 Familiar with the post-cookie world solution such as Universal Unified ID 2.) (TheTradeDesk or LiveRamp) &ndash; Work with external partners such as Dun &amp; Bradstreet, 6Sense, Bombora
 </li>
 <li>
 Lead initiatives to improve lead scoring (Fit and Behavior), campaign tracking, lead management, and pipeline/revenue attribution.
 </li>
 <li>
 Accelerate our growth with insightful recruitment analytics.
 </li>
 <li>
 Through your analytics capabilities, help our entire recruitment team optimize where and how we deploy our resources to better connect with prospects and current customers and support our sales and recruitment objectives.
 </li>
 <li>
 Own the creation and evolution of a library of reports and dashboards in Salesforce and BI tools such as Tableau and Excel that track key recruitment performance indicators.
 </li>
 <li>
 Contribute to creating inquiry, MQL, SQL, pipeline, conversion rate, and revenue goals supporting overall business outcomes.
 </li>
 <li>
 Provide ad hoc reporting as needed to support different needs and investigations.
 </li>
 <li>
 Create new CRM journeys to drive customer acquisition, activation, and retention in B2B and DTC.
 </li>
 <li>
 Bridge the gap between a technical development team and a strategic recruitment team by creating detailed requirements for projects, like audience criteria, building target audiences and segments in the CRM platform, and if/then logic.
 </li>
 <li>
 Analyze sales funnels and customer intent.
 </li>
 <li>
 Work closely with sales and recruitment teams to identify opportunities for new client acquisition &ndash; Execute against a hypothesis-driven testing roadmap for owned journeys.
 </li>
 <li>
 Partner with the Creative team to build visually seamless, highly engaging touchpoints.
 </li>
 <li>
 Launch new channels and utilize new vendors to uplevel the overall customer lifecycle.
 </li>
 <li>
 Execute lifecycle ad-hoc and automated recruitment communications via multiple recruitment channels (email, in-app message, push) for acquisition and win-back purposes.
 </li>
 <li>
 Maintain a content calendar of lifecycle recruitment efforts around live events.
 </li>
 <li>
 Report on campaign performance and aim to hit KPIs and department goals.
 </li>
 <li>
 Develop, implement, and monitor full-funnel email recruitment tactics to achieve Brand goals. &ndash; Manage the email recruitment calendar, working closely with all teams to prioritize and ensure timely execution and organization.
 </li>
 <li>
 Manage and optimize existing recruitment automation tactics.
 </li>
 <li>
 Launch A/B tests, analyze results and identify actionable opportunities and best practices to improve campaign performance.
 </li>
 <li>
 Establish tactical KPIs and report against industry and internal benchmarks regularly.
 </li>
 <li>
 Manage Salesforce Marketing. Could account for the organization's overall contact database health and serve as a CRM and lifecycle recruitment subject matter expert on the Growth team.
 </li>
 <li>
 Keep up to date with the latest industry trends to ensure the business has the best-in-class system architecture, operation, performance, and segmentation strategies and is In charge of the results, learnings, and best practices.
 </li>
 </ul>
 
 
 
 
 
 Minimum Educational Qualifications Required for the Role
 
 :
 
 <ul>
 <li>
 BSc, MA in Marketing, Management, or similar relevant field.
 </li>
 </ul>
 
 
 
 
 
 Minimum Years of Experience Required:
 
 
 <ul>
 <li>
 7+ years of relevant and progressive of experience with Salesforce or similar recruitment operations platform, other elements of a modern MarTech and AdTech stack, and recruitment reporting/analytics.
 </li>
 </ul>
 
 
 
 
 
 Nature of Relevant Experience Required:
 
 
 <ul>
 <li>
 Influence &amp; Communication.
 </li>
 <li>
 customer-centric.
 </li>
 <li>
 Innovation.
 </li>
 <li>
 Networking.
 </li>
 <li>
 Result Orientation.
 </li>
 <li>
 Strategic Planning.
 </li>
 <li>
 Teambuilding.
 </li>
 <li>
 Communication skills in both Arabic and English (Written, Verbal &amp; Presentation).
 </li>
 <li>
 Conflict Management Skills: Strong creative problem-solving skills.
 </li>
 <li>
 Decision-Making &amp; Problem-Solving Skills.
 </li>
 <li>
 Negotiation Skills.
 </li>
 <li>
 Planning and Organizing Skills.
 </li>
 <li>
 Project and time management skills.
 </li>
 </ul>
 
 
 
 
 
 Knowledge:
 
 
 <ul>
 <li>
 Proven Salesforce experience, especially with the Campaign object, as well as with building Reports and dashboards to measure marketing performance.
 </li>
 <li>
 Strong cross-functional teaming and partnerships with sales, sales operations, and finance to support alignment and integration.
 </li>
 <li>
 Deep experience doing data analysis in Microsoft Excel or Google Sheets, including pivot tables and chart tools; data visualization and communication skills are a must.
 </li>
 <li>
 Experience managing external vendor spend required (services, solutions, and media) &ndash; bachelor&rsquo;s degree: Preference given to those with a degree in Marketing.
 </li>
 <li>
 Expertise in AI, ML &amp; Marketing Analytics Tools.
 </li>
 <li>
 Expert in Salesforce User and certifications.
 </li>
 <li>
 Previous experience in EdTech companies (a plus).
 </li>
 <li>
 Experience using analytics tools like Google Analytics, Tag Manager, Optimize, and Data Studio.
 </li>
 <li>
 Experience using BI or data visualization tools like Datorama, Tableau, Domo, or others.
 </li>
 <li>
 Experience in building lifecycle marketing journeys within an enterprise-level marketing platform.
 </li>
 <li>
 A strong understanding of statistical testing principles within CRM.
 </li>
 <li>
 Ability to translate CRM data into actionable insights.
 </li>
 <li>
 Strong project management skills and attention to detail.
 </li>
 <li>
 Experience in a relevant and similar marketing role.
 </li>
 <li>
 Excellent organizational and planning skills.
 </li>
 <li>
 Experience with marketing automation and CRM platforms.
 </li>
 <li>
 Push to maintain and improve key KPIs (open rates, click-through rates, conversion rates, etc.)
 </li>
 <li>
 Create error-free and engaging content while following industry and brand standards and best practices.
 </li>
 <li>
 Complete all assigned tasks on time, responding to needs/requests in a reasonably timely fashion, demonstrating experience working cross-functionally with sales, marketing, and product teams to drive revenue.
 </li>
 <li>
 Ability to quickly adapt to and grasp the team&rsquo;s new systems and tools (e.g., Microsoft Office, Adobe, Contentful, etc.).
 </li>
 </ul>
 
 
 
 
 
 Language - Skills
 
 
 <ul>
 <li>
 English is a must.
 </li>
 <li>
 Arabic is preferred.
 </li>
 </ul>
 
 
 
 
 
 Special Skills and Abilities
 
 
 <ul>
 <li>
 Lead gen program for startups.
 </li>
 <li>
 Experience in leading and managing SEO strategy.
 </li>
 <li>
 Experience in Salesforce Suite, 6Sense, Sitecore, etc.
 </li>
 <li>
 AI, ML &amp; Marketing Analytics Tools.
 </li>
 <li>
 BI or data visualization tools like Tableau, Domo, or others.
 </li>
 <li>
 Microsoft Office Suit skills.
 </li>
 <li>
 Orientation of Project Life Cycle (initiating, planning, executing, monitoring, and closing).
 </li>
 </ul>
 
 
 
 
 
 
 
 You can submit your CV through the link:
 
 
 Senior CRM Specialist
 
</div>

Senior CRM Specialist

<div>
 
 
 Position Title:
 
 Business Automation Developer
 
 
 
 Department:
 
 Digital Advancement, Transformation &amp; AI (DATA)
 
 
 
 
 
 
 
 
 
 JOB PURPOSE:
 
 
 
 
 
 
 The Business Automation Developer plays a key role in advancing the university&rsquo;s digitalization and automation efforts. This role involves designing, developing, and implementing automated solutions using low-code/no-code platforms to improve operational efficiency, minimize manual processes, and boost productivity across departments. The developer ensures quick turnaround in application delivery, provides ongoing platform support, and collaborates closely with stakeholders to identify automation opportunities and deliver scalable, maintainable solution.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 
 Application Development and Support
 
 
 
 
 
 <ul>
 <li>
 Design, develop, and implement automated solutions using platforms such as Bubble.IO, SharePoint, N8N, API/integration management tools, and BI platforms to streamline university processes.
 </li>
 <li>
 Provide timely support and ensure quick turnaround for departments across the institution.
 </li>
 </ul>
 
 
 
 
 
 User Experience (UX) and User Interface (UI) Design
 
 
 
 
 
 <ul>
 <li>
 Create intuitive, user-friendly interfaces for all solutions. Conduct user testing, gather feedback, and iterate on designs to enhance usability, increase productivity, and meet end-user needs.
 </li>
 <li>
 Exploration of Low-Code/No-Code Platforms
 </li>
 <li>
 Continuously research and evaluate new tools and low-code/no-code platforms beyond Bubble.IO and SharePoint to broaden automation capabilities and support the university&rsquo;s digital transformation initiatives.
 </li>
 </ul>
 
 
 
 
 
 Data Integration, AI-Driven Insights, and Management
 
 
 
 
 
 <ul>
 <li>
 Ensure seamless integration of solutions with existing data sources, maintaining data integrity, security, and compliance. Leverage AI to drive data insights, enabling informed decision-making and automating analytical tasks.
 </li>
 </ul>
 
 
 
 
 
 Integration of AI and AI Agents
 
 
 
 
 
 <ul>
 <li>
 Explore and implement AI technologies and intelligent agents within automation frameworks to enhance efficiency.
 </li>
 <li>
 Focus on automating complex tasks, delivering predictive insights, and supporting strategic digitalization goals across the university and the broader Group.
 </li>
 </ul>
 
 
 
 
 
 Stakeholder Collaboration and Training
 
 
 
 
 
 <ul>
 <li>
 Engage with departments to assess needs, identify automation opportunities, and prioritize initiatives.
 </li>
 <li>
 Provide training and support to promote adoption and effective utilization of developed solutions.
 </li>
 </ul>
 
 
 
 
 
 Documentation, Reporting, and Project Management
 
 
 
 
 
 <ul>
 <li>
 Maintain thorough documentation, including workflows, user guides, and technical specifications.
 </li>
 <li>
 Generate performance reports and manage multiple concurrent projects, ensuring timely delivery and stakeholder satisfaction.
 </li>
 </ul>
 
 
 
 
 
 System Maintenance, Troubleshooting, and Continuous Improvement
 
 
 
 
 
 <ul>
 <li>
 Monitor system performance, resolve technical issues promptly, and implement improvements.
 </li>
 <li>
 Remain up to date with emerging industry trends to continuously enhance solutions in alignment with the university&rsquo;s evolving needs.
 </li>
 </ul>
 
 
 
 
 
 Minimum Educational Qualifications Required for the Role
 
 
 
 
 
 <ul>
 <li>
 Bachelor of Science in Information Technology or Computer Science or Equivalent
 </li>
 </ul>
 
 
 
 
 
 Minimum Years of Experience Required
 
 
 
 
 
 <ul>
 <li>
 Minimum 4 years of experience in software development, with a focus on designing, building, and integrating applications using low-code/no-code platforms such as Bubble.io, SharePoint, or comparable tools.
 </li>
 </ul>
 
 
 
 
 
 Nature of Relevant Experience Required:
 
 
 
 
 
 
 
 Familiarity with Various Low-Code/No-Code Platforms
 
 
 
 
 
 <ul>
 <li>
 Comprehensive knowledge of a range of low-code/no-code platforms such as Bubble.io, Out Systems, Mendix, Appian, Microsoft Power Apps, and Quick Base. Ability to evaluate and select the most suitable platform based on project requirements and effectively integrate it into the existing IT ecosystem.
 </li>
 </ul>
 
 
 
 
 
 Experience with Low-Code/No-Code Development Tools
 
 
 
 
 
 <ul>
 <li>
 Proficiency in utilizing platform-specific tools, including drag-and-drop interfaces, visual modelling, and workflow automation components. Familiarity with platform capabilities and constraints to maximize performance and functionality of applications.
 </li>
 </ul>
 
 
 
 
 
 Programming Skills
 
 
 
 
 
 <ul>
 <li>
 Strong coding experience in languages such as C#, JavaScript, Python, or other relevant programming languages. Capable of extending or customizing low-code/no-code applications as needed to meet complex functional requirements.
 </li>
 </ul>
 
 
 
 
 
 Data Integration and Management
 
 
 
 
 
 <ul>
 <li>
 Expertise in integrating applications with internal and external data sources using APIs, web services, and other integration methods. Proficiency with API and integration management tools such as N8N, Boomi, MuleSoft, or equivalent platforms to ensure seamless interoperability and secure data flow.
 </li>
 </ul>
 
 
 
 
 
 AI and Machine Learning Integration
 
 
 
 
 
 <ul>
 <li>
 Hands-on experience incorporating AI and machine learning into applications to automate data analysis, generate predictive insights, and enhance decision-making. Familiarity with AI tools, frameworks, and large language models (LLMs) for intelligent automation.
 </li>
 </ul>
 
 
 
 
 
 Database Management
 
 
 
 
 
 
 <ul>
 <li>
 Technical proficiency in designing, managing, and querying both SQL and NoSQL databases. Ability to maintain efficient data structures while ensuring data security and integrity.
 </li>
 </ul>
 
 
 
 
 
 User Interface (UI) and User Experience (UX) Design
 
 
 
 
 
 <ul>
 <li>
 Skill in designing intuitive and visually appealing user interfaces. Experience with design tools and frameworks to develop user-centered applications that enhance usability and engagement.
 </li>
 </ul>
 
 
 
 
 
 System Architecture, Deployment, and Collaboration
 
 
 
 
 
 <ul>
 <li>
 Solid understanding of system architecture and experience deploying applications in both cloud and on-premises environments. Capable of configuring, maintaining, and optimizing application servers. Familiar with version control systems such as Git and collaboration/project management tools like JIRA or Trello to support effective teamwork.
 </li>
 </ul>
 
 
 
 
 
 Language - Skills
 
 
 
 
 
 <ul>
 <li>
 English is required
 </li>
 <li>
 Arabic is preferred, but not a requirement.
 </li>
 </ul>
 
 
 
 
 
 Special Skills and Abilities
 
 
 
 
 
 <ul>
 <li>
 Self-Management: Demonstrated ability to complete tasks with minimal supervision, showing initiative and accountability.
 </li>
 <li>
 Multitasking: Capable of effectively managing and progressing multiple projects simultaneously while maintaining quality and meeting deadlines.
 </li>
 <li>
 Time and Schedule Management: Strong organizational skills with the ability to prioritize tasks, manage schedules efficiently, and meet tight deadlines.
 </li>
 <li>
 Communication Skills: Excellent verbal and written communication skills, with the ability to convey complex information clearly and collaborate effectively with diverse stakeholders.
 </li>
 </ul>
 
 
 
 
 
 Key Internal Contacts:
 
 
 
 
 
 
 Daily interactions with:
 
 <ul>
 <li>
 Colleagues within the DATA Department
 </li>
 </ul>
 
 Interactions as needed based on project requirements with:
 
 <ul>
 <li>
 Academic and non-academic departments
 </li>
 <li>
 Colleagues from NEMA Holding
 </li>
 </ul>
 
 
 
 
 
 Key External Contacts:
 
 
 
 
 
 <ul>
 <li>
 Interactions as needed based on project scope and requirements with:
 </li>
 <li>
 Suppliers and service providers
 </li>
 </ul>
 
 
 
 
 You can submit your CV through the link: Business Automation Developer
 
</div>

Business Automation Developer

<div>
 
 
 Position Title
 
 
 
 
 Administrative Assistant
 
 of the Office of Academic Integrity, Al Ain Campus Department/Unit
 
 
 
 
 
 
 
 
 
 JOB PURPOSE:
 
 
 
 To provide comprehensive administrative support to the Head of Office of Academic Integrity (OAI) and assist with the day-to-day running of the office.
 
 
 
 
 
 
 KEY RESPONSIBILITIES:
 
 
 
 
 
 <ul>
 <li>
 Provide full secretarial and administrative support to the Head of OAI.
 </li>
 <li>
 Receive all completed academic integrity reports submitted by instructors or proctors along with the supportive evidence.
 </li>
 <li>
 Check if all received reports are filled out appropriately and if all documentation pertinent to the report is complete.
 </li>
 <li>
 Forward all alleged academic integrity violation reports to the Head of OAI.
 </li>
 <li>
 Schedule meetings with students, Academic Integrity Committees, etc. (arrangement of the above includes, preparing agendas and taking minutes).
 </li>
 <li>
 Follow up on the implementation of the decisions made by the Academic Integrity Committees and Academic Integrity Appeal Committee.
 </li>
 <li>
 Receive written statements from students who filed appeals.
 </li>
 <li>
 Maintain up-to-date filing system for both hard copies and electronic files of Academic Integrity violation cases.
 </li>
 <li>
 Carry out other administrative OAI-related tasks, such as assisting in exam proctoring schedule, preparing BRFs, calling students to attend AI workshops, etc.
 </li>
 <li>
 Address students&rsquo; concern regarding an academic integrity issue at Al Ain Campus.
 </li>
 <li>
 Assist in proctoring arrangements, examination-related processes, and all other matters pertaining to academic integrity at Al Ain Campus.
 </li>
 <li>
 Assist with any administrative issues as directed by the Head of OAI and the Dean of COE.
 </li>
 <li>
 Supporting selected COE operations at AA Campus.
 </li>
 </ul>
 
 
 
 
 
 Minimum Educational Qualifications Required for the Role:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in any discipline
 </li>
 </ul>
 
 
 
 
 
 Minimum Years of Experience Required:
 
 
 <ul>
 <li>
 2-3 years of experience in a similar role or a related field
 </li>
 </ul>
 
 
 
 
 
 Nature of Relevant Experience Required:
 
 
 <ul>
 <li>
 Minimum 2-3 years of experience in the administrative role.
 </li>
 </ul>
 
 
 
 
 
 Language - Skills:
 
 
 <ul>
 <li>
 English is required.
 </li>
 <li>
 Arabic is preferred.
 </li>
 </ul>
 
 
 
 
 
 Special Skills and Abilities:
 
 
 <ul>
 <li>
 Organizational skills, time management, flexibility, and attention to detail.
 </li>
 </ul>
 
 
 
 
 
 Job Indicators (of successful achievement of each objective):
 
 
 
 
 
 <ul>
 <li>
 80% satisfaction by the Head of OAI.
 </li>
 <li>
 80% satisfaction by the Provost, AA Campus Director, Registrar, Deans, instructors.
 </li>
 <li>
 80% satisfaction by the AI and AI Appeal Committees.
 </li>
 <li>
 80% satisfaction by students .
 </li>
 </ul>
 
 
 
 
 
 Stakeholders:
 
 
 
 
 
 <ul>
 <li>
 Head of OAI.
 </li>
 <li>
 Members of OAI Team.
 </li>
 <li>
 AA Campus Director.
 </li>
 <li>
 Office of the Registrar.
 </li>
 <li>
 Academic Integrity Committee (AIC) and Academic Integrity Appeal Committees (AIAC).
 </li>
 <li>
 University faculty and staff members.
 </li>
 <li>
 Students .
 </li>
 </ul>
 
 
 
 
 
 Clients (recipients of services):
 
 
 
 
 
 <ul>
 <li>
 Head of OAI.
 </li>
 <li>
 Members of OAI Team.
 </li>
 <li>
 Academic Integrity Committee (AIC) and Academic Integrity Appeal Committees (AIAC).
 </li>
 <li>
 Office of the Registrar.
 </li>
 <li>
 University faculty and staff members.
 </li>
 <li>
 University students and parents.
 </li>
 </ul>
 
 
 
 
 
 
 
 You can submit your CV through the Link: Administrative Assistant
 
</div>

Administrative Assistant

Join Abu Dhabi University and explore 3   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Abu Dhabi University

ABOUT_COMPANY

Senior CRM Specialist

Business Automation Developer

Administrative Assistant