Qureos Mentor

Aditya Birla Fashion and Retail Ltd.

<div>
 
 Job Purpose
 
 
 
 Job Purpose Description
 
 
 
 Job Context &amp; Major Challenges
 
 
 
 Managing the products of sub category aesthetic look, quality &amp; pricing, timely delivery of product &amp; drive product innovation towards achieving competitive advantage.
 
 
 Key Challenges
 
 
 <ul>
 <li>
 Freshness at frontend, product innovation
 </li>
 <li>
 CTM execution in large system and managing so many stakeholders for the same
 </li>
 <li>
 Budgeting, Monitoring &amp; Control of Sourcing, Manufacturing, Product Costs &amp; resultant GP
 </li>
 <li>
 Dependency on china manufacturer for finished goods &amp; raw material.
 </li>
 <li>
 Core &amp; volume driver management
 </li>
 <li>
 GTM Execution
 
 
 </li>
 </ul>
 
 Key Result Areas
 
 
 
 
 KRA (Accountabilities) (Max 1325 Characters)
 
 
 Supporting Actions (Max 1325 Characters)
 
 
 
 KRA1 Financial Results  Drive sustainable revenue growth.
 
 
  To achieve given gross profit targets.
 
 
  Managing working capital &amp; inventory turns.
 
 
 KRA2 Consumer and Market In sighting  Understanding of Consumer Profiles, impact of catchments/ buying behaviors on elements of channel strategy such as store locations, merchandise, staff service etc.
 
 
  Market research tools, tactics, principles and practices, understanding of competitor and industry dynamics.
 
 
 KRA3 Merchandising Grid Management  Creating and managing product range in line with brand marketing strategy, brand identity and consumer and product segments - translate that into GTM plan
 
 
  Managing product grid/ product portfolio through understanding of customer choice, fashion trends and competitor products in the market - reviewing merchandise performance
 
 
  Choosing product/range which has correct combination of colors, patterns, styles and trims and suiting the aesthetic sense of consumers
 
 
  Merchandise Performance Reviews
 
 
 KRA4 Inventory Planning &amp; Management  Inventory and sales planning from store to national level, measuring merchandise productivity, understanding impact of buying trends and business plans,
 
 
  Placing the right merchandise in stores, Auto-Replenishment, Inter-store transfers, Core Management Process, Stock liquidation through AMM plan.
 
 
  Understanding of width vs depth strategy
 
 
  Best-Seller and EOSS Management
 
 
 KRA5 People Development &amp; Leadership  Set KRA&rsquo;s for team members, Monitor and review team and individual performance, Provide Feedback. Train people on their functional competencies
</div>

Assistant Buyer - Ralph Lauren

<div>
 
 Job Purpose
 
 
 
 To deliver the projects in alignment with Brand Business Strategy and trade team by managing cross-functional teams to fulfill the ultimate objective of delivering the projects on time and bdget including repair &amp; maintenance of retail stores across all brands in Uttar Pradesh and Uttrakhand.
 
 
 
 Job Context &amp; Major Challenges
 
 
 
 
 Key Challenges
 
 
 
 Geographical conditions pose a challenge when stores have to be opened in remote locations.
 
 
 Travelling time forms a greater composition of total working hours.
 
 
 Executing the stores with franchises vendors, which are new for every project without compromising the look and feel of the stores and identities. We have to educate all the different vendors for every project Dealing with Land Lords ,Franchisees and business partners to get their maximum support to make projects success
 
 
 <ul>
 <li>
 Dealing with Local authorities to overcome local regulations
 </li>
 <li>
 Forecasting the risks pertaining to Socio-cultural issues like festivals ,strikes ,local labour holidays etc &ndash;and planning the project execution accordingly
 </li>
 <li>
 Educating and training the vendors to meet the expected execution timelines, budgetary constraints, and quality standards.
 </li>
 <li>
 Statutory approvals
 </li>
 <li>
 Procurement in volatile market conditions
 
 
 </li>
 </ul>
 Varying Geographical locations
 
 
 
 Key Result Areas
 
 
 
 
 KRA (Accountabilities) (Max 1325 Characters)
 
 
 Supporting Actions (Max 1325 Characters)
 
 
 
 KRA1 Store opening and renovation timeline WCD to HOTVM for COCO and COFO with only registered vendors
 
 
 <ul>
 <li>
 Preparing work schedule and regular site visits and multiple and regular communication/ coordination with different stake holders like- VM, Design team, Landlord, Franchise, RBD team, multiple vendors, Ops team.
 </li>
 <li>
 Organizing project steering meetings and sharing the project reports. Completing all the documentations like site visit reports, checklists, hand over documents.
 </li>
 <li>
 Inviting estimates from vendors, vetting them and sending it to commercial team for PO creations. Target taken for projects completion is 39 days.
 
 
 </li>
 </ul>
 KRA2 Vendor Development
 
 
 <ul>
 <li>
 Developing vendors as per the forecasted plan and immediate requirements.
 </li>
 <li>
 2 new vendors as required in the Area.
 
 
 </li>
 </ul>
 KRA3 Quality Ensure standardized quality of work across stores.
 
 
 KRA4 Repair &amp; Maintenance Ensure that repair and Maintenance is carried out effectively and in timely manner.
 
 
 KRA5 Timelines Schedule the completion of work for a particular project.
 
 
 KRA6 Addressing - Snaglist Clearing all the snags within the given timelines.
</div>

Regional Project Manager, East

<div>
 Location- Bangalore
 
 
 Work Exp- 4 to 6 years
 
 
 Education- Masters
 
 
 Key Result Areas
 
 
 Impact the Brand Financials
 
 
 <ul>
 <li>
 Build Marketing Plans and Budget for executing on agreed objectives
 </li>
 <li>
 Continuously monitor and improve %Sales and ROI from various marketing activities
 </li>
 <li>
 Define brand objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store via various
 </li>
 <li>
 ATL &amp; BTL activities such as PR, CRM, Events, Advertising, Digital Activations.
 </li>
 <li>
 New initiatives that help generate business apart from the regular marketing activities.
 </li>
 <li>
 Monitor the marketing budget and expenditure
 
 
 </li>
 </ul>
 Understand, Define &amp; Continuously track evolving consumer needs
 
 
 <ul>
 <li>
 Conduct external research for the business to get consumer insights with respect to brands, new stores, TVC etc. Conduct internal feedback collection mechanisms (digital &amp; direct).
 </li>
 <li>
 Understand shopper segments for the brand, define &amp; track the targeted customer in terms of demographic &amp; psychographic profile
 </li>
 <li>
 Understand triggers influencing buying, buying process and shopping behaviour through various CRM activities
 
 
 </li>
 </ul>
 Digital Marketing
 
 
 <ul>
 <li>
 Continuously developing AE website at par with international benchmarks such as Selfridges and Harrods. Continuously enhance the UI and functionality of the website to support the ever evolving ecommerce space.
 </li>
 <li>
 Ensure the salience of the brand on the overall digital space not just on owned media such as social media and the website.
 </li>
 <li>
 Craft and amplify campaigns, ensure timely and effective delivery on digital platforms of all seasonal communication in line with the overall marketing mandate and adhere to a pre-planned calendar.
 </li>
 <li>
 Continuously and conclusively solve the problems that traditional media faces and gradually set up a program where ads on social media, search engine marketing and lucrative display banner marketing tie ups would prove to be much more feasible and cost effective.
 </li>
 <li>
 Constantly come up and execute ideas for campaigns, contests, events and activations that cut through with the objective of creating buzz and reverb online. These activations could range from a 1 day long twitter contest to a month long in-store activation campaign.
 
 
 </li>
 </ul>
 Digital Marketing
 
 
 <ul>
 <li>
 Sync with Social Media Command Centre - Sync with EPIC and establish a streamlined process of being more receptive in hearing out the customer, taking the feedback to the respective team and giving a quick apt response. This also includes taking up the mandate of ensuring that campaigns are undertaken as a response measure in order to make use of an opportunity that presents itself to us through this medium.
 </li>
 <li>
 Timely targeted and hyper localized ads clubbed with digital and mobile offers to directly reach out to the potential customer and increase footfall.
 </li>
 <li>
 Work on new initiatives such as launch of new Blog and microsites.
 </li>
 <li>
 Work with external and internal stakeholders to ensure digital campaigns are under control.
 </li>
 <li>
 Leveraging and humanising the brand essence of Progressive change driven by self-belief by recruiting brand ambassadors from within the customer base through a long term programmed approach targeting the youth. These initiatives would be typically long term stretching over 3-5 months or more.
 
 
 </li>
 </ul>
 PR &amp; Events
 
 
 <ul>
 <li>
 The elite consumer base of American Eagle is hard to reach via advertising. Therefore engage key media influencers every season through Press Days etc.
 </li>
 <li>
 Regularly supporting stylists via sourcing and sales lead generation
 </li>
 <li>
 Organize store launch events to generate buzz
 
 
 </li>
 </ul>
 Ecommerce
 
 
 <ul>
 <li>
 Devising strategies to drive online traffic to the company website.
 </li>
 <li>
 Tracking conversion rates and making improvements to the website.
 </li>
 <li>
 Developing and managing focused digital marketing campaigns
 </li>
 <li>
 Utilising a range of techniques including paid search, SEO and PPC.
 </li>
 <li>
 Overseeing the social media strategy for the company.
 </li>
 <li>
 Managing online brand and product campaigns to raise brand awareness.
 </li>
 <li>
 Managing the redesign of the company website.
 </li>
 <li>
 Improving the usability, design, content and conversion of the company website
 </li>
 <li>
 Responsibility for planning and budgetary control of all digital marketing
 </li>
 <li>
 Evaluating customer research, market conditions and competitor data.
 </li>
 <li>
 Review new technologies and keep the company at the forefront of developments in digital marketing.
 
 
 </li>
 </ul>
 VM &amp; Store Support
 
 
 <ul>
 <li>
 Identify and react quickly to new marketing opportunities as they arise to support retail stores of AE
 </li>
 <li>
 Develop and execute store-wise walking and co-op promotional strategies and programs to increase awareness and engagement.
 </li>
 <li>
 Support VM function by providing GTM concepts and instore collateral ideas
 </li>
 </ul>
</div>

Manager, Marketing, American Eagle

<div>
 Location- Bangalore
 
 
 Work Exp- 8 to 12 years
 
 
 Education- Masters
 
 
 Key Result Areas
 
 
 Merchandise grid management for all product categories
 
 
 <ul>
 <li>
 Conduct trend analysis from the available sales data
 </li>
 <li>
 Obtain feedback of past performance of offering&rsquo;s from key channel partners
 </li>
 <li>
 Running costing sheets to maintain budgeted GP / CBA and provide inputs to finalize MRPs accordingly.
 </li>
 <li>
 Manage product price and maintain PC to MRP ratio as per the budgets.
 </li>
 <li>
 Indenting / quantity finalization at SKU level for all product categories
 </li>
 <li>
 Develop a merchandise grid for the season
 </li>
 <li>
 Provide the brand brief to Design studio for the season
 
 
 </li>
 </ul>
 Co-ordinating with various interfaces to ensure production of right merchandise mix as per time schedules
 
 
 <ul>
 <li>
 Ensuring planned grids are implemented in production and PPM numbers are achieved.
 </li>
 <li>
 Ensuring CTM are planned and executed as per requirment.
 </li>
 <li>
 Ensuring freshness on E-com channels after evert 15 days through SMU&rsquo;s.
 </li>
 <li>
 Finalize Goldseal / material requirement plan.
 </li>
 <li>
 Work closely with retail and other channels and understand their requirements and manage product range to fulfil the same.
 
 
 </li>
 </ul>
 Inventory Management
 
 
 <ul>
 <li>
 Conducting Sell through analysis
 </li>
 <li>
 Managing leftover raw material, repackaging, re offering and dormancy control
 
 
 </li>
 </ul>
 Team Management
 
 
 <ul>
 <li>
 Set goals and identify skill gaps of the team&middot;
 </li>
 <li>
 Resolve conflicts, if any among the various interfaces
 </li>
 <li>
 Coaching and mentoring of team members
 </li>
 <li>
 Team motivation
 </li>
 </ul>
</div>

Product Manager Womens Wear, Van Heusen

Join Aditya Birla Fashion and Retail Ltd. and explore 5   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Aditya Birla Fashion and Retail Ltd.

ABOUT_COMPANY

Product Category Head, Menswear, Allen Solly

Assistant Buyer - Ralph Lauren

Regional Project Manager, East

Manager, Marketing, American Eagle

Product Manager Womens Wear, Van Heusen