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AKPS TECHNOLOGY PVT LTD

Job Title: Digital Marketing SpecialistOverviewWe are looking for a creative and results-driven Digital Marketing Specialist to plan, execute, and optimize online marketing campaigns. The ideal candidate will have a strong understanding of digital channels, analytics, and strategies to drive brand awareness, customer engagement, and business growth.Key Responsibilities<ul><li>Develop, implement, and manage digital marketing campaigns across multiple channels (SEO, SEM, social media, email, display, content, affiliate, etc.).</li><li>Manage and optimize Google Ads, Facebook Ads, LinkedIn Ads, and other PPC campaigns for ROI.</li><li>Conduct keyword research and oversee SEO strategies to improve organic rankings and traffic.</li><li>Create and manage engaging content for social media platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, YouTube).</li><li>Track and analyze campaign performance using Google Analytics and other tools, providing regular reports and actionable insights.</li><li>Manage and grow email marketing campaigns, including automation and A/B testing.</li><li>Collaborate with design, content, and sales teams to align marketing efforts with company goals.</li><li>Stay updated with digital marketing trends, tools, and best practices.</li></ul>Required Skills &amp; Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or related field.</li><li>Proven experience (2&ndash;5 years) in digital marketing or a related role.</li><li>Strong knowledge of SEO, SEM, Google Analytics, Google Ads, and social media advertising.</li><li>Proficiency in content marketing, email automation platforms (e.g., Mailchimp, HubSpot, Klaviyo).</li><li>Strong copywriting and communication skills.</li><li>Analytical mindset with the ability to interpret data and optimize campaigns.</li><li>Familiarity with CMS platforms (WordPress, Shopify, etc.) and basic HTML/CSS is a plus.</li></ul>Preferred Qualifications<ul><li>Certification in Google Ads, Facebook Blueprint, HubSpot, or similar.</li><li>Experience in B2B/B2C marketing campaigns.</li><li>Knowledge of graphic design tools (Canva, Adobe Creative Suite).</li><li>Experience with marketing automation and CRM tools (HubSpot, Salesforce, Zoho, etc.).</li></ul>What We Offer<ul><li>Competitive salary + performance incentives.</li><li>Opportunity to work in a fast-paced, innovative environment.</li><li>Career growth and professional development opportunities.</li><li>Flexible working arrangements (remote/hybrid options).</li></ul>Job Types: Full-time, Part-time, Permanent, Fresher, Internship, Freelance Contract length: 6 monthsPay: &#8377;10,619.00 - &#8377;47,117.15 per monthExpected hours: 100 per weekWork Location: In person

Digital Marketing Specialist

Join AKPS TECHNOLOGY PVT LTD and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

AKPS TECHNOLOGY PVT LTD

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Digital Marketing Specialist