Qureos Mentor

AL JAWDAHGOLD FACTORY

Role OverviewCentury Gold is seeking a highly skilled Digital Marketing &amp; Web Operations Specialist to manage and grow the company&rsquo;s entire digital ecosystem. This is multi-faceted role that combines website and server management, multilingual e-commerce, advanced SEO, paid media campaigns, email and WhatsApp marketing, CRM management, and analytics. The ideal candidate is strategic, technically savvy, and results-driven, capable of executing complex marketing initiatives across platforms, optimizing performance, and continuously improving the brand&rsquo;s online presence. traffic, engagement, conversions, and revenueWebsite &amp; Server Management<ul><li>Oversee end-to-end website functionality, ensuring uptime, performance, and security.</li><li>Manage server-side operations including hosting environments, control panels, and configurations.</li><li>Perform regular backups, staging deployments, and version updates to safeguard and streamline website performance.</li><li>Configure and maintain SSL certificates, DNS records, and domain settings.</li><li>Troubleshoot complex issues across front-end, back-end, and server layers, coordinating advanced fixes when required.</li><li>Monitor server resources and optimize for speed, stability, and scalability.</li><li>Apply working knowledge of PHP, JavaScript, and database queries to identify, debug, and resolve issues efficiently.</li><li>Ensure the website infrastructure is compliant with best practices in security, caching, and performance optimization.</li><li>Handle website migrations, restorations, and disaster recovery in case of crashes, data loss, or plugin/theme failures.</li><li>Manage multilingual website functionality (Arabic + English), ensuring accurate translations, proper alignment, and consistent performance across both language versions.</li></ul>E-Commerce &amp; Product Management<ul><li>Manage the end-to-end product lifecycle online: listing, updating, and maintaining accurate product information across the company website and external platforms (Noon, Amazon, and other POS).</li><li>Craft compelling, SEO-optimized product descriptions and copywriting in both Arabic and English, maintaining cultural accuracy, brand tone, and consistency.</li><li>Ensure product listings are compliant with each platform&rsquo;s content, SEO, and geo-specific requirements.</li><li>Regularly update product attributes such as pricing, stock availability, images, and metadata across all channels.</li><li>Optimize product pages for search engines, structured data, and local geo-search to maximize discoverability.</li><li>Troubleshoot and resolve listing errors, synchronization issues, or compliance flags across marketplaces.</li><li>Continuously monitor competitor listings and implement strategies to improve ranking, visibility, and sales performance.</li><li>Coordinate with design and photography teams to maintain high-quality imagery and digital assets for all product listings.</li><li>Ensure multilingual product management across all platforms, aligning translations, formatting, and localized SEO for both Arabic and English audiences.</li></ul>SEO, GEO &amp; AEO (Organic Growth Strategy)<ul><li>Develop and execute a comprehensive SEO strategy that integrates on-page, off-page, technical, and local optimization to maximize visibility and traffic.</li><li>Conduct advanced keyword research and clustering in both Arabic and English, accounting for linguistic nuances, search intent differences, and cultural relevance.</li><li>Implement on-page SEO enhancements including metadata optimization, internal linking architecture, schema markup, canonical tags, and content structuring for both languages.</li><li>Optimize multilingual site architecture, ensuring proper hreflang tags, language switchers, and URL structures to avoid duplicate content issues.</li><li>Drive off-page SEO &amp; authority building through backlink strategies: digital PR, guest posting, partnerships, citation building, and advanced link acquisition techniques in both regional (Arabic) and global (English) domains.</li><li>Manage geo-targeted SEO campaigns to strengthen local visibility, ensuring consistency across Google Business Profile, map listings, citations, and local directories.</li><li>Execute AEO (Answer Engine Optimization) strategies to capture traffic from AI-driven search (Google SGE, voice assistants, and conversational search engines) through structured data, FAQ schema, and intent-rich multilingual content.</li><li>Perform regular audits (technical SEO, backlink profile, site speed, mobile usability, and core web vitals) with corrective action plans for long-term performance.</li><li>Create content strategies aligned with keyword clusters, user intent, and seasonal demand in both languages, tailored for the jewelry and luxury goods market.</li><li>Monitor and analyze ranking shifts, organic traffic, and SERP features across Arabic and English search engines, adapting strategies per audience segment.</li><li>Apply international and multilingual SEO best practices, ensuring geo-specific targeting and compatibility with regional search trends.</li><li>Stay ahead of evolving search algorithms, AI-driven updates, and SEO innovations, proactively adjusting strategies to safeguard and grow organic visibility.</li></ul>SEM &amp; Paid Media Management (Google Ads &amp; Meta Ads)<ul><li>Strategize, set up, and manage end-to-end paid campaigns across Google Ads (Search, Display, Shopping, Performance Max, YouTube) and Meta Ads (Facebook, Instagram, Messenger).</li><li>Design multilingual campaigns (Arabic + English) to target distinct audiences, optimize messaging, and increase relevance per market segment.</li><li>Implement advanced audience targeting techniques: custom audiences, lookalikes, remarketing lists, affinity &amp; in-market audiences, geo-targeted segments, and layered audience combinations.</li><li>Utilize dynamic creative optimization (DCO) to serve personalized ad variations automatically based on user behavior, device, and engagement patterns.</li><li>Execute advanced bidding strategies: target ROAS, tCPA, enhanced CPC, Smart Bidding, and algorithmic bid adjustments based on granular conversion data.</li><li>Build dedicated competitor and brand defense campaigns, leveraging exact match, dynamic search ads, and responsive search ads to capture relevant search share.</li><li>Optimize shopping campaigns with structured feeds, automated promotions, and feed rules to maximize CTR and conversion rate.</li><li>Run YouTube campaigns with advanced targeting: custom intent audiences, placement targeting, video remarketing, and in-stream vs discovery ad optimization.</li><li>Implement cross-platform retargeting funnels that integrate website traffic, CRM data, email lists, and social interactions to nurture leads across stages.</li><li>Monitor and optimize ad performance via A/B testing, conversion tracking, attribution models, and detailed analytics dashboards.</li><li>Maintain conversion tracking and tag management through Google Tag Manager, GA4, and Facebook Pixel to ensure accurate ROI measurement.</li><li>Regularly generate actionable insights and performance reports, recommending campaign adjustments, budget reallocations, and creative optimizations.</li><li>Stay ahead of platform innovations and algorithm changes, applying new ad formats, automation features, and beta tools to maintain competitive advantage.</li></ul>Email, WhatsApp &amp; Customer Engagement Marketing<ul><li>Design and execute multi-channel marketing campaigns across email, WhatsApp, and other digital communication platforms.</li><li>Develop automated workflows and drip campaigns for customer acquisition, retention, abandoned cart recovery, promotions, and product launches.</li><li>Segment audiences using behavioral, transactional, and demographic data to deliver highly personalized and targeted messaging.</li><li>Craft compelling multilingual content (Arabic + English) with attention to brand voice, cultural nuances, and conversion-focused copywriting.</li><li>Implement A/B testing and multivariate testing for subject lines, messaging, timing, and design to optimize engagement and conversion rates.</li><li>Track campaign performance using analytics tools and conversion metrics, adjusting strategies based on data insights.</li><li>Integrate CRM with email and messaging platforms to ensure smooth lead nurturing, customer journey tracking, and cross-platform personalization.</li><li>Manage compliance with data protection and messaging regulations (e.g., GDPR, TCPA) across all campaigns.</li><li>Coordinate with creative teams to produce visual assets, rich media, and interactive content that enhance engagement across channels.</li><li>Explore emerging marketing channels and tactics, including in-app notifications, push campaigns, and SMS/WhatsApp-based promotional strategies.</li></ul>Analytics &amp; Reporting<ul><li>Design and maintain comprehensive dashboards integrating CRM, email, social media, and paid ad data.</li><li>Track and analyze performance metrics across channels, including traffic, engagement, conversion rates, ROI, AOV, and customer acquisition cost.</li><li>Perform advanced attribution analysis to identify high-performing campaigns, touchpoints, and conversion paths.</li><li>Monitor SEO performance, paid campaigns, and e-commerce metrics using tools such as GA4, Search Console, Tag Manager, Meta Ads Manager, and Google Ads Analytics.</li><li>Conduct data-driven A/B testing and experiments across website, landing pages, and campaigns to optimize user experience and conversion rates.</li><li>Generate actionable insights and recommendations for strategy improvements, budget allocation, and content optimization.</li><li>Set up automated alerts, reports, and anomaly detection to quickly identify issues or opportunities across channels.</li><li>Interpret multilingual and multi-market analytics, adjusting strategies for both Arabic and English audiences.</li><li>Collaborate with management to translate analytics into business decisions, bridging data with marketing and sales outcomes.</li></ul>Job Type: Full-timePay: AED10,000.00 - AED12,000.00 per monthExperience:<ul><li>Ecommerce &amp; Product Management: 3 years (Preferred)</li><li>Website &amp; Server Management: 3 years (Preferred)</li><li>SEO, GEO, AEO, SEM: 3 years (Preferred)</li><li>PAID MEDIA MANAGEMENT: 3 years (Preferred)</li><li>ONLINE MARKETING: 3 years (Preferred)</li><li>REPORTING: 3 years (Preferred)</li></ul>Language:<ul><li>ENGLISH (Preferred)</li><li>ARABIC (Preferred)</li></ul>License/Certification:<ul><li>SEO (Preferred)</li><li>GOOGLE ADS WORDS (Preferred)</li></ul>

Digital Marketing & Web Operations Specialist

Join AL JAWDAHGOLD FACTORY and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

AL JAWDAHGOLD FACTORY

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Digital Marketing & Web Operations Specialist