Abrar Admin

Aljazira Bank | بنك الجزيرة

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 Responsible for developing and consolidating the bank-wide Marketing and Customer Excellence strategy, leading annual planning and budgeting, managing the overall marketing budget, and directing market research and customer insights to support strategic decision-making and business growth.
 
 
 
 
 
 
 Key Responsibilities
 
 
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 Develop and consolidate the bank-wide Marketing and Customer Excellence strategy aligned with business objectives.
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 Lead annual planning and budgeting in coordination with Finance and key stakeholders.
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 Manage the full marketing budget, including expenditure tracking, ROI monitoring, and resource reallocation.
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 Lead fact-based, market insight-driven initiatives to identify growth and new business opportunities.
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 Direct market research activities from planning to execution and dissemination of insights.
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 Enhance and introduce research methodologies relevant to the financial sector.
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 Champion customer understanding across the bank to identify marketing opportunities.
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 Implement and continuously improve marketing governance policies and procedures.
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 Provide leadership and direction to marketing and customer excellence teams.
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 Qualifications &amp; Experience
 
 
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 Bachelor&rsquo;s degree in Marketing, PR, Research, Information Systems, or related field.
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 Preferred: relevant professional certificate.
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 8+ years of experience (preferably 4+ years in a relevant leadership role).
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 Experience in Market Research and knowledge of banking products and services.
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 Key Skills
 
 
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 Marketing Strategy &amp; Governance
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 Budgeting &amp; ROI Tracking, KPI Reporting
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 Market Research &amp; Customer Insights
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 Strong leadership and stakeholder management
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Head of Business Management – Marketing and Customer Excellence

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Aljazira Bank | بنك الجزيرة

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Head of Business Management – Marketing and Customer Excellence