Qureos Mentor

American Indian College Fund

<div><div><b>Job Title:</b> Digital Marketing Specialist</div>
<div><b>FLSA:</b> Exempt</div>
<div><b>Position Type</b>: Full-Time</div>
<div><b>Reports To:</b> Manager of Marketing</div>
<div><b>Location</b>: Denver, CO</div>
<div></div><div><div><b>Organization Information:
</b></div><div>The American Indian College Fund has been the nation&rsquo;s largest charity supporting Native higher education for 35 years. The College Fund believes &ldquo;Education is the answer&rdquo; and provided $20.5 million in scholarships and other direct student support for access to a higher education that is steeped in Native culture and values to American Indian students in 2023-24.</div>
<div></div><div>Since its founding in 1989 the College Fund has provided more than $349 million in scholarships, programs, community, and tribal college support. The College Fund also supports a variety of programs at the nation&rsquo;s 34 accredited tribal colleges and universities, which are located on or near Indian reservations, ensuring students have the tools to graduate and succeed in their careers.</div>
<div></div><div>The College Fund consistently receives top ratings from independent charity evaluators. It earned a four-star rating from Charity Navigator, a Gold Seal of Transparency from Guidestar, and the &ldquo;Best in America Seal of Excellence&rdquo; from the Independent Charities of America.</div>
<div></div><div>The College Fund was also named as one of the nation&rsquo;s top 100 charities to the Better Business Bureau&rsquo;s Wise Giving Alliance. For more information about the American Indian College Fund, please visit www.collegefund.org.</div>
<div></div><div><b>Our Mission</b></div>
<div>The American Indian College Fund invests in Native students and tribal college education to transform lives and communities.</div>
<div></div><div><b>Our Vision</b></div>
<div>The vision of the American Indian College Fund is for healthy, self-sufficient, and educated American Indian and Alaska Native people.</div>
<div></div><div>Since its founding in 1989, the American Indian College Fund has been the nation&rsquo;s largest charity supporting Native student access to higher education. We provide scholarships and programming for American Indian and Alaska Native students to access higher education. And once students are in college, we provide them with the tools and support to succeed.</div><br>
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</div><div></div><div><b>Position Summary:</b></div>
<div>The American Indian College Fund (College Fund) strives to positively impact the lives of American Indians by supporting their higher education and career objectives. College Fund team members believe education is the answer and collectively we raise funds, provide scholarships, and holistically support students in achieving their goals.</div>
<div></div><div>We are seeking an experienced digital communicator who will combine their love for storytelling and connecting with other people to create an experience for prospective and current supporters in our digital channels including email, social media (paid and organic), website, and events. This position requires someone with the ability to self-start and lead projects based on business needs and marketing opportunities. You will work independently and with a team, be able to project-manage multiple tactics with excellent organizational skills and possess strong interpersonal skills.</div>
<div></div><div>Your deep understanding of omnichannel marketing practices, non-profit fundraising, and writing for audiences will support all development strategies by creating a compelling journey that inspires constituents to learn more about us, deepen existing relationships, and compels users to donate to the College Fund because they understand the work we do and how we fulfill our mission. You also enjoy writing and understand the social media dialogue and tone, and its&rsquo; role within the marketing ecosystem. You thrive in fast-paced environments and stay current (or even ahead of the trends!) with issues that impact the students we serve and the general population.</div><br>
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<div></div><div><b>Key Responsibilities:</b></div>
<ul><li> Write emotionally and intellectually compelling copy for all digital platforms (social media, email, and web) following brand guidelines, best practices, our latest market research, and current trends. Have a strong understanding of how information is consumed on different platforms and devices.</li></ul>
<ul><li> Develop compelling copy for email campaigns, including fundraising appeals, newsletters, advocacy emails, and student stories. Conduct A/B testing on subject lines, body copy, and calls to action to improve open and click-through rates. Analyze performance metrics to inform future content and optimization strategies.</li></ul>
<ul><li> Develop and execute acquisition, retention, and conversion strategies for organic and paid social media campaigns across platforms like Meta Business Suite, LinkedIn, X (Twitter) and YouTube. Identify and engage with trending conversations in both mainstream media and pop culture that are relevant to donors and have an impact on the communities we serve.</li></ul>
<ul><li> Moderate and respond to all inquiries on social media platforms, encouraging and thanking donors for their engagement with the College Fund and our content, escalating problems and issues while demonstrating excellent interpersonal skills.</li></ul>
<ul><li> Implement SEO best practices to improve website performance and visibility including conducting keyword research, writing and optimizing on-page content, and monitoring and reporting on key SEO metrics.</li></ul>
<ul><li> Work with internal and external stakeholders to reinforce marketing strategies and business objectives through content marketing to drive donors through a coordinated end-to-end user experience that measures reach, engagement, and conversion. Contributes to overarching organizational branding concepts.
</li></ul><ul><li> Complete other duties as assigned</li></ul><br>
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<div></div><div><b>Required Qualifications:</b></div>
<div><b>Preferred Competencies</b></div>
<ul><li> Advanced knowledge of digital marketing with proficiency in email, social media and SEO best practices; understanding of non-profit fundraising preferred</li></ul>
<ul><li> Excellent writing and communication skills, with proven ability to create, proof and edit copy with accuracy and attention to detail in a variety of marketing disciplines</li></ul>
<ul><li> Ability to work independently and efficiently organize workload to meet constantly changing demands. Strong project management skills, including ability to set and meet firm deadlines and objectives.</li></ul>
<ul><li> Develop and leverage organizational relationships to help others meet goals, measures and outcomes.</li></ul>
<ul><li> Knowledge of HTML coding is a plus</li></ul>
<ul><li> Proficient in Microsoft Office programs</li></ul>
<ul><li> Knowledge of or interest in learning about American Indian education</li></ul>
<div></div><div><b>Education and Experience:</b></div>
<ul><li> BA Degree</li></ul>
<ul><li> At least 4 years full-time marketing writing experience (or equivalent)</li></ul>
<ul><li> At least 4 years full-time combined email/direct mail, social media, or SEO experience (or equivalent)</li></ul><br>
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<div></div><div><b>Work Environment and Physical Activities:</b></div>
<ul><li> Professional office environment</li></ul>
<ul><li> Frequent keyboarding</li></ul>
<ul><li> Lifting from 20-30 pounds</li></ul>
<ul><li> Travel as assigned up to 5% of work time</li></ul><br>
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<div></div><div><b>Supervisory Responsibilities:</b></div>
<div>No supervisory responsibilities with this position.</div><br>
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<div></div><div>Note: The intent is not to provide an exhaustive list of all duties, responsibilities, or qualifications associated with this position. Incumbent may perform other duties as assigned.</div>
<div></div><div>American Indian College Fund is an Equal Opportunity Employer</div></div>

Digital Marketing Specialist

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American Indian College Fund

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Digital Marketing Specialist