Qureos Mentor

ANGLER Technologies India Pvt Ltd

We are looking for a performance-driven Digital Marketing Executive with strong expertise in Organic SEO and Paid PPC campaigns. The ideal candidate will be responsible for planning, executing, and optimizing end-to-end digital marketing strategies to improve organic visibility, lead generation, and ROI. Experience working in a client-facing, multi-industry environment and exposure to AI-driven marketing tools will be a strong advantage.Key ResponsibilitiesOrganic SEO Responsibilities<ul><li>Develop and execute comprehensive SEO strategies to increase organic traffic, improve keyword rankings, and enhance search engine visibility</li><li>Conduct in-depth keyword research and competitive analysis using tools such as Google Keyword Planner, SEMrush</li><li>Optimize on-page SEO elements including meta titles, descriptions, headers, internal linking, and content structure</li><li>Collaborate with content teams to ensure SEO-optimized, intent-driven content that aligns with business goals</li><li>Plan and execute link-building strategies to acquire high-quality backlinks and improve domain authority</li><li>Perform technical SEO audits focusing on site speed, mobile responsiveness, crawlability, indexing, and URL structure</li><li>Monitor and analyze SEO performance using Google Analytics, Google Search Console, and other SEO tools</li><li>Prepare detailed SEO performance reports with actionable insights and recommendations</li></ul>Paid Marketing (PPC &amp; SEM) Responsibilities<ul><li>Plan, execute, and optimize paid search and paid social campaigns across Google Ads, Bing Ads, LinkedIn Ads, Meta Ads, etc.</li><li>Manage campaign budgets, bid strategies, and allocations to maximize ROI and cost efficiency</li><li>Create compelling ad copies, creatives, and landing pages, and conduct A/B testing to improve conversions</li><li>Perform audience research, targeting, segmentation, and remarketing strategies across platforms</li><li>Track and analyze campaign performance using Google Ads, Bing Ads, and social analytics tools</li><li>Provide data-driven insights and continuous optimization recommendations to improve campaign effectiveness</li><li>Execute cross-platform integrated marketing campaigns, ensuring consistent messaging and platform-specific optimization</li></ul>Nice to have:<ul><li>Execute email marketing campaigns including lead nurturing, drip campaigns, and newsletters</li><li>Use AI marketing tools for content creation, automation, reporting, and campaign optimization</li><li>Coordinate with designers for basic creatives such as banners, ad visuals, and social media posts</li><li>Collaborate with design, development, sales, and content teams for seamless campaign execution</li><li>Stay updated with the latest digital marketing trends, algorithm updates, and best practices</li><li>Present performance reports and strategic recommendations to management and clients</li></ul>Desired Skills &amp; Qualifications<ul><li>2&ndash;3 years of hands-on experience in SEO and PPC campaign management</li><li>Strong working knowledge of SEO, SEM, SMO, and Paid Advertising</li><li>Proficiency in tools such as Google Analytics, Google Ads, SEMrush, Search Console</li><li>Experience with email marketing platforms (Mail chimp)</li><li>Working knowledge of WordPress and landing page optimization</li><li>Familiarity with AI tools for digital marketing and analytics</li><li>Strong analytical skills with the ability to translate data into actionable insights</li><li>Excellent communication and cross-functional collaboration skills</li></ul>Preferred / Added Advantages<ul><li>Client-handling experience in an IT services or software product company</li><li>Exposure to multiple industries client handling</li><li>Certifications in Google Ads, Google Analytics, SEO, or Digital Marketing</li><li>Experience with B2B, SaaS, or lead-generation-focused campaigns</li></ul>Job Types: Full-time, PermanentPay: ₹30,000.00 - ₹35,000.00 per monthBenefits:<ul><li>Paid sick time</li><li>Paid time off</li><li>Provident Fund</li></ul>Work Location: In person

Digital Marketing Executive

Join ANGLER Technologies India Pvt Ltd and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

ANGLER Technologies India Pvt Ltd

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Digital Marketing Executive