Qureos Mentor

Apex Tool Group

Internal Associate? Apply Here
 
Apex Tool Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
 
Sr. Manager, Channel & Brand
 
Job Req ID: 
1030
 
Location: 
Lexington, SC, US, 29072
 
Work Arrangement: 
Onsite
 
The Blueprint (Role Profile)
 Based in Lexington, SC or Huntersville NC, the Senior Manager, Channel & Brand Marketing supports the execution of the Weller brand's marketing strategy in the United States. The role blends brand activation and channel marketing, ensuring Weller products are not only well-positioned but actively sold through key distributors, retailers, and end-user channels.
 
This role requires a marketer who can translate strategy into results — driving listings, launches, and sell-through by collaborating closely with sales, product management, eCommerce, and creative teams. The Senior Manager also manages a small team, develops talent, and ensures alignment across global and regional stakeholders. The Build (Responsibilities)
 
Partners in the development and execution of Weller’s annual U.S. marketing plan to achieve brand, category, and channel goals.
 
Translate global brand strategy into regional activation and distribution plans.
 
Define short- and long-term brand vision, including positioning, target segments, and messaging architecture.
 
Support pricing and promotional strategies consistent with brand equity and channel dynamics.
 
Drive distributor engagement and ensure Weller products are fully listed and active across all priority channels.
 
Lead development of distributor programs, promotions, and events that drive awareness, trial, and reorder.
 
Monitor competitive activity and market trends to inform strategy adjustments.
 
Analyze performance data and program ROI; recommend and implement course corrections.
 
Build and execute activation calendars that integrate digital, trade, and event activities.
 
Manage creative briefs, advertising campaigns, and asset development aligned to brand identity and tone.
 
Collaborate with Graphics, Channel Marketing, and external agencies to deliver consistent and high-impact content across touchpoints (print, digital, video, POS).
 
Partner with eCommerce to ensure content accuracy, SEO optimization, and full-funnel digital activation.
 
Track results against KPIs for awareness, engagement, and conversion.
 
Lead cross-functional workstreams that align brand and sales priorities.
 
Partner with HR, Finance, and senior leadership to manage A&P budgets and ROI tracking.
 
Develop and manage the annual marketing budget for Weller US.
 
Recommend A&P allocations based on growth potential and ROI.
 
Up to 30% travel
 The Toolbox (Qualifications)
 
Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
 
8–10 years of progressive experience in marketing, brand management, or channel marketing, preferably in consumer goods, tools, or durable products.
 
Demonstrated success driving both brand equity and channel execution.
 
Proven ability to translate strategy into measurable results (listings, launches, sales growth).
 
Experience working with distributors, eCommerce platforms, and digital marketing tools.
 
Skilled in analyzing data to identify insights and optimize marketing ROI.
 
Strong collaboration and communication skills with cross-functional teams.
 
Experience managing and developing direct reports.
 
Proficiency in Microsoft Office (Excel, PowerPoint, Word); Salesforce and SAP experience a plus.
 
Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
 
8–10 years of progressive experience in marketing, brand management, or channel marketing, preferably in consumer goods, tools, or durable products.
 
Demonstrated success driving both brand equity and channel execution.
 
Proven ability to translate strategy into measurable results (listings, launches, sales growth).
 
Experience working with distributors, eCommerce platforms, and digital marketing tools.
 
Skilled in analyzing data to identify insights and optimize marketing ROI.
 
Strong collaboration and communication skills with cross-functional teams.
 
Experience managing and developing direct reports.
 
Proficiency in Microsoft Office (Excel, PowerPoint, Word); Salesforce and SAP experience a plus.
 
At Apex Tool Group (www.apextoolgroup.com), we build innovation. Each day, our associates strive to find new and exciting ways to help our customers solve their most complex challenges. By harnessing our global resources, unprecedented insights and spirit for service, we build more than just tools for the jobsite – we help build the future.
 
ATG is a global manufacturer of hand and power tools, tool storage and accessories, chain, and electronic soldering solutions with more than $1.2 billion in annual revenues. Our 6,700 associates around the world have built powerhouse brands like GEARWRENCH®, SATA®, Crescent®, Cleco®, Weller® and APEX®. Our brands are trusted by the professional trades and DIY enthusiasts alike. With our roots dating back to the 1800’s, our tools have driven technological advancements that drive efficiency, speed and safety for customers in a broad range of commercial and consumer markets.
 
As part of the ATG team, you will move fast, think globally, learn from your colleagues and grow your career. You’ll enjoy competitive benefits, a healthy work/life balance and have opportunities to give back to the communities we serve.
 
Our six core values - Customers Come First, Integrity in All We Do, Continuous Improvement, Innovation for Growth, Passion to Succeed and Best Talent, One Team - drive our daily decisions. Connect with us on social media to learn more – Facebook, Instagram, LinkedIn and Twitter.
 
If your goal is to work where finding a better way never ends and your ideas become reality, join us and say #WeBuildATG!
 
Nearest Major Market: Columbia
 
Nearest Secondary Market: South Carolina

Sr. Manager, Channel & Brand

Join Apex Tool Group and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Apex Tool Group

ABOUT_COMPANY

Sr. Manager, Channel & Brand