Qureos Mentor

Director of Marketing, Admissions &amp; Student RecruitmentLocation: Bahrain Job Type: Full-Time, Executive Leadership Industry: Higher Education / University Establishment Start Date: ImmediateAbout the RoleWe are establishing a new international university in Bahrain in collaboration with a leading UK institution. We are seeking an experienced Director of Marketing, Admissions &amp; Student Recruitment to lead all branding, outreach, enrollment, and recruitment activities as we prepare for launch.This role is responsible for building the university&rsquo;s brand presence, designing the full marketing and admissions strategy, managing the student recruitment funnel, and ensuring enrollment targets are achieved. The ideal candidate is a strategic leader with hands-on experience in higher education marketing and student recruitment across local and international markets.Key ResponsibilitiesMarketing Leadership &amp; Brand Development<ul><li>Create and execute the full marketing strategy for the university&rsquo;s launch and ongoing growth.</li><li>Develop brand identity, messaging, and creative direction aligned with international standards.</li><li>Manage digital marketing, social media, paid advertising, content production, PR, and campaigns targeting both local and regional audiences.</li><li>Conduct market research, competitor analysis, and positioning to differentiate the university in Bahrain and the GCC.</li></ul>Admissions &amp; Recruitment Management<ul><li>Build and lead the admissions team, establishing processes for inquiry handling, application review, and enrolment.</li><li>Develop recruitment pipelines through high schools, education fairs, counselors, and partnerships across Bahrain and the region.</li><li>Implement and manage a CRM system to track leads, conversion rates, and student lifecycle stages.</li><li>Ensure a positive applicant experience from first contact to enrollment.</li></ul>Enrollment Strategy &amp; Target Achievement<ul><li>Set annual recruitment goals and develop tactics to achieve enrollment targets for Year 1 and beyond.</li><li>Monitor performance metrics and regularly report on admissions progress to the Executive Team.</li><li>Optimize conversion at each stage of the recruitment funnel through data-driven decision-making.</li></ul>Outreach, Events &amp; Partnerships<ul><li>Plan and execute open days, school visits, parent sessions, corporate partnerships, and outreach campaigns.</li><li>Build relationships with educational consultants, counselors, and community organizations.</li><li>Represent the university at conferences, expos, and industry events.</li></ul>Cross-Department Collaboration<ul><li>Work closely with Academic Affairs to ensure clarity of program offerings, entry requirements, and academic communication.</li><li>Collaborate with the COO on admissions operations, systems, and student onboarding workflows.</li><li>Support Finance in aligning scholarship strategies, pricing, and student payment structures.</li></ul>Qualifications &amp; ExperienceEssential<ul><li>Proven leadership experience in student recruitment, admissions, or marketing within higher education.</li><li>Demonstrated success developing and delivering enrollment strategies.</li><li>Strong digital marketing experience including campaign management, social media, and analytics.</li><li>Experience managing admissions operations and CRM systems.</li><li>Excellent communication, presentation, and stakeholder engagement skills.</li><li>Ability to build teams, systems, and processes from the ground up.</li></ul>Preferred<ul><li>Experience in the GCC education sector, especially Bahrain or KSA.</li><li>Background in marketing for international universities or transnational education partnerships.</li><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field; Master&rsquo;s preferred.</li></ul>Key Competencies<ul><li>Strategic leadership and planning</li><li>Brand development and digital marketing expertise</li><li>Data-driven decision making</li><li>Strong interpersonal and relationship-building skills</li><li>Ability to manage multiple campaigns and deadlines simultaneously</li><li>High attention to detail and commitment to service excellence</li></ul>What We Offer<ul><li>Opportunity to lead the full marketing and admissions strategy for a new international university.</li><li>Executive-level role shaping the institution&rsquo;s growth and reputation from day one.</li><li>Competitive compensation package.</li><li>Collaborative, innovative working environment.</li></ul>How to ApplyPlease submit your CV and a short cover letter outlining your relevant experience and your approach to student recruitment and enrollment growth.Job Type: Full-time

Director of Marketing, Admissions & Student Recruitment

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Director of Marketing, Admissions & Student Recruitment