Qureos Mentor

Asia Pacific Institute of Management

About UsAsia Pacific Institute of Management (AIM), New Delhi, established in 1996, is a premier B-School with 29+ years of academic excellence. AIM is known for its strong industry integration, global collaborations, and student-first philosophy, consistently ranking among the top management institutes in Delhi NCR.Role SummaryWe are looking for a results-driven Marketing Automation &amp; Digital Strategy Manager to lead AIM&rsquo;s automation, communication, and performance initiatives. The role blends technology, analytics, and creative marketing &mdash; covering automation workflows for email, WhatsApp, and CRM, as well as paid campaign management and brand consistency across channels.Key Responsibilities<ul><li>Design and manage end-to-end marketing automation workflows (email, WhatsApp, and CRM).</li><li>Integrate tools such as LeadSquared, HubSpot, AiSensy, or similar for nurturing and remarketing.</li><li>Plan and execute Google Ads, Meta Ads, and remarketing campaigns to achieve lead and conversion goals.</li><li>Manage audience segmentation, drip sequences, and lead scoring to improve funnel performance.</li><li>Collaborate with the creative team to ensure consistent branding and messaging across all campaigns.</li><li>Track campaign metrics using Google Analytics, GA4, GTM, and Meta Pixel, and provide actionable insights.</li><li>Coordinate closely with the admissions team to align campaign leads and improve conversion rates.</li><li>Monitor automation flows, troubleshoot issues, and continuously optimize for engagement and ROI.</li><li>Stay updated with emerging tools and trends in MarTech, automation, and digital performance.</li></ul>Requirements<ul><li>Bachelor&rsquo;s/Master&rsquo;s degree in Marketing, Business, or related field.</li><li>4&ndash;7 years of experience in digital marketing and automation.</li><li>Proficiency in email marketing platforms, CRM systems, Google Ads, Meta Ads, GA4, GTM, and WhatsApp automation tools.</li><li>Strong analytical mindset with data interpretation and reporting skills.</li><li>Ability to manage multiple platforms, deadlines, and stakeholders.</li><li>Experience in the education industry is a plus.</li></ul>What We Offer<ul><li>Competitive salary with performance-linked incentives.</li><li>Opportunity to lead AIM&rsquo;s automation and digital transformation initiatives.</li><li>Exposure to advanced marketing technologies and large-scale lead funnels.</li><li>Collaborative, innovative, and growth-oriented work environment.</li></ul>Job Type: Full-timePay: &#8377;40,000.00 - &#8377;75,000.00 per monthWork Location: In person

Marketing Automation & Digital Strategy

Join Asia Pacific Institute of Management and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Asia Pacific Institute of Management

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Marketing Automation & Digital Strategy