Muhammad Faizan Rehan

Astra Tech

<div>
 
 
 
 Role Summary:
 
 
 
 
 
 
 
 We are seeking a
 
 Lead Business Analyst
 
 to drive insights, strategy, and process optimization across our
 
 Pay Later and Cash Loan ecosystem
 
 . The ideal candidate will bring deep expertise in
 
 consumer lending models
 
 such as
 
 Buy Now Pay Later (BNPL)
 
 ,
 
 Send Now Pay Later (SNPL)
 
 , and
 
 Cash Now
 
 products with strong exposure to
 
 digital payments
 
 ,
 
 credit risk analytics
 
 , and
 
 collections optimization
 
 .
 
 
 You will play a key role in bridging data, product, and operations, defining metrics, building models, and enabling business growth through data-led decision-making.
 
 
 
 
 
 
 
 Key Responsibilities
 
 :
 
 
 
 
 
 <ul>
 <li>
 Lead business analysis across the
 
 lending and pay later lifecycle
 
 &mdash; from origination to repayment and collections.
 </li>
 <li>
 Translate data into actionable insights that improve
 
 portfolio performance
 
 ,
 
 conversion rates
 
 , and
 
 recovery outcomes
 
 .
 </li>
 <li>
 Partner with Product, Engineering, and Risk teams to design, launch, and optimize
 
 loan, SNPL, and overdraft features
 
 .
 </li>
 <li>
 Define KPIs and dashboards to monitor credit performance, user journeys, and transaction health.
 </li>
 <li>
 Develop business cases and recommend strategies to enhance
 
 credit approval
 
 ,
 
 limit assignment
 
 , and
 
 collections efficiency
 
 .
 </li>
 <li>
 Collaborate with external partners (wallets, payment gateways, and consumer platforms) for integration and data exchange.
 </li>
 <li>
 Identify risks, trends, and customer behavior patterns using data analytics and predictive modeling.
 </li>
 </ul>
 
 
 
 
 
 
 Key Requirements
 
 :
 
 
 
 
 
 <ul>
 <li>
 
 Bachelor&rsquo;s or Master&rsquo;s degree
 
 in Business, Data Analytics, Economics, or related field.
 </li>
 <li>
 
 5+ years of experience
 
 as a Business Analyst, ideally within
 
 BNPL, SNPL, Pay Later, or Digital Lending
 
 ecosystems.
 </li>
 <li>
 Strong understanding of
 
 consumer credit journeys
 
 ,
 
 risk scorecards
 
 , and
 
 collections analytics
 
 .
 </li>
 <li>
 Hands-on experience in building or managing
 
 BI dashboards (Power BI, Tableau, Looker)
 
 and
 
 SQL-based analytics
 
 .
 </li>
 <li>
 Proven experience collaborating with
 
 product, data, and fintech teams
 
 in agile environments.
 </li>
 <li>
 Exposure to
 
 on-demand or B2C platforms
 
 in fintech, mobility, or digital payments domains.
 </li>
 <li>
 Excellent analytical, communication, and stakeholder management skills.
 </li>
 </ul>
 
 
</div>

Lead Business Analyst – Lending & Pay Later Products

<div>
 
 
 
 About Us
 
 
 
 
 
 
 We are a leading UAE-based consumer technology company, building the digital infrastructure of everyday life with a focus on AI-powered fintech, communication, and digital services.
 
 
 
 
 Guided by our philosophy, the Blueprint of Simplicity, we design technology around real human behavior, connecting people, enabling financial access, and making everyday experiences effortless.
 
 
 
 
 Our flagship platform, botim, is the region&rsquo;s most trusted fintech communication platform, combining secure VoIP with action-based AI and everyday money tools. Through botim money, we provide financial services that serve both individuals and SMEs, making payments, transfers, and credit simpler and more accessible. Today, the platform serves 150M+ users worldwide.
 
 
 
 
 
 
 
 Responsibilities
 
 
 
 
 
 
 
 
 
 Campaign Management
 
 
 
 <ul>
 <li>
 Plan, execute, and optimize performance marketing campaigns across
 
 Meta, Google Ads, TikTok, and other platforms
 
 .
 </li>
 <li>
 Manage daily budgets, pacing, and KPIs across campaigns to deliver business targets.
 </li>
 <li>
 Analyze campaign data and provide actionable insights for scaling and improving efficiency.
 </li>
 </ul>
 
 
 
 Creative Strategy &amp; Briefing
 
 
 
 <ul>
 <li>
 Collaborate with design and content teams to develop high-performing ad creatives.
 </li>
 <li>
 Prepare creative briefs and manage timelines to ensure timely delivery.
 </li>
 </ul>
 
 
 
 ASO &amp; SEO Coordination
 
 
 
 <ul>
 <li>
 Work with agency partners to execute SEO and content marketing projects.
 </li>
 <li>
 Track keyword performance to support ASO efforts across all apps in our portfolio.
 </li>
 <li>
 Monitor competitor benchmarks to identify opportunities for new initiatives.
 </li>
 </ul>
 
 
 
 Reporting &amp; Insights
 
 
 
 <ul>
 <li>
 Prepare weekly and monthly reports on campaign performance and business impact.
 </li>
 <li>
 Use analytics tools like
 
 GA4, AppsFlyer, Adjust, and internal dashboards
 
 to track KPIs.
 </li>
 <li>
 Identify growth opportunities and provide data-driven recommendations.
 </li>
 </ul>
 
 
 
 
 
 
 Requirements
 
 
 
 
 
 
 <ul>
 <li>
 2&ndash;4 years of
 
 hands-on experience in performance marketing (Mandatory)
 
 </li>
 <li>
 Proficiency in
 
 Google Ads, Meta Ads Manager, TikTok Ads
 
 , and other paid media platforms
 </li>
 <li>
 Familiarity with
 
 ASO, SEO, and analytics tools
 
 (GA4, AppsFlyer, Adjust, Search Console)
 </li>
 <li>
 Basic understanding of
 
 tracking, attribution, and campaign reporting
 
 </li>
 </ul>
 
 
 
 
 
 
 Good to Have
 
 
 
 <ul>
 <li>
 Basic
 
 SQL querying skills
 
 for data extraction and reporting
 </li>
 <li>
 Prior experience in a
 
 fintech or multi-brand ecosystem
 
 </li>
 <li>
 Exposure to
 
 creative testing frameworks and advanced attribution models
 
 </li>
 </ul>
 
 
</div>

Performance Marketing Associate

Join Astra Tech and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Astra Tech

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Lead Business Analyst – Lending & Pay Later Products

Performance Marketing Associate