Qureos Mentor

Astroved

Job descriptionAstroVed looking for a results-driven Digital Marketing Manager with expertise in B2C marketing, AI-powered marketing solutions, and marketing automation. You'll be responsible for developing and executing comprehensive digital strategies that enhance customer acquisition, engagement, and retention across all digital channels.Key Responsibilities:Strategy &amp; Planning<ul><li>Develop and execute integrated B2C digital marketing strategies aligned with business objectives</li><li>Implement AI-driven marketing solutions to optimize campaigns and personalize customer experiences</li><li>Lead marketing automation initiatives to streamline workflows and improve efficiency</li><li>Analyze market trends and competitor activities to identify growth opportunities</li></ul>Campaign Management<ul><li>Plan and execute multi-channel campaigns across email, social media, paid advertising, and content marketing</li><li>Leverage predictive analytics and AI tools to optimize campaign performance</li><li>Manage marketing automation platforms for lead nurturing, segmentation, and customer journey mapping</li><li>Monitor KPIs and provide actionable insights for continuous improvement</li></ul>Customer Acquisition &amp; Retention<ul><li>Drive customer acquisition through SEO, SEM, social media advertising, and content strategies</li><li>Implement retention programs using automated workflows and personalized communication</li><li>Optimize conversion funnels and landing pages to maximize ROI</li><li>Develop customer segmentation strategies for targeted messaging</li></ul>Technology &amp; Innovation<ul><li>Identify and implement AI-powered marketing tools and platforms</li><li>Manage marketing automation systems (HubSpot, Zoho, or similar platforms)</li><li>Integrate chatbots and AI assistants for enhanced customer engagement</li><li>Stay updated on emerging technologies and industry best practices</li></ul>Team Leadership<ul><li>Collaborate with content creators, designers, and developers</li><li>Mentor team members on AI and automation best practices</li><li>Coordinate with cross-functional teams to ensure brand consistency</li></ul>Required QualificationsExperience<ul><li>7+ years of experience in B2C digital marketing</li><li>Proven track record of implementing AI-driven marketing solutions</li><li>Hands-on experience with marketing automation platforms (HubSpot, Marketo, Zoho, etc.)</li><li>Experience managing multi-channel digital campaigns with measurable results</li></ul>Technical Skills<ul><li>Proficiency in marketing automation tools and CRM systems</li><li>Experience with AI-powered marketing platforms and predictive analytics</li><li>Strong knowledge of Google Analytics, Google Ads, Meta Ads Manager</li><li>Understanding of SEO/SEM, AEO, and content optimization</li><li>Familiarity with chatbot implementation and conversational marketing</li></ul>Core Competencies<ul><li>Data-driven mindset with strong analytical skills</li><li>Excellent understanding of B2C customer journey and lifecycle marketing</li><li>Strategic thinking with ability to execute tactical initiatives</li><li>Strong project management and organizational skills</li><li>Exceptional communication and presentation abilities</li></ul>Preferred Qualifications<ul><li>Experience in spiritual wellness, education, or related industries</li><li>Knowledge of ABM (Account-Based Marketing) strategies</li><li>Certification in Google Ads, HubSpot, or marketing automation platforms</li><li>Experience with A/B testing and conversion rate optimization</li><li>Understanding of compliance requirements for digital advertising</li></ul>Interested candidates can send their resumes to arunkumar@astroved.com along with their current and expected CTC, notice period, and current location. Also portfolio showcasing your B2C marketing campaigns and AI/automation implementations.Job Type: Full-timePay: &#8377;600,000.00 - &#8377;800,000.00 per monthBenefits:<ul><li>Health insurance</li><li>Leave encashment</li><li>Provident Fund</li></ul>Work Location: In person

Digital Marketing Manager

Join Astroved and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Astroved

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Digital Marketing Manager