Qureos Mentor

Aujan Coca-Cola Beverages Company (ACCBC)

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 Job Title:
 
 Sales Supervisor
 
 
 
 Reports To:
 
 Sales Manager
 
 
 
 Business Unit:
 
 ACCBC &ndash; Egypt
 
 
 
 Function:
 
 Sales &amp; Commercial
 
 
 
 Location:
 
 East Alexandria, Egypt
 
 
 
 Grade:
 
 TBC
 
 
 
 
 
 
 Job Purpose
 
 
 
 To achieve monthly sales targets across an assigned area in Egypt by leading, developing, and motivating a field sales team, ensuring disciplined daily execution, effective customer engagement, and full compliance with ACCBC sales, credit, collection, and HR policies.
 
 
 
 
 
 
 Operating Context
 
 
 
 The Sales Supervisor operates within ACCBC&rsquo;s Egypt commercial operations, managing a team of sales representatives across an assigned area. The role operates within the following context:
 
 <ul>
 <li>
 
 Field Sales Execution:
 
 The role is accountable for daily sales execution across a defined geographic area, requiring hands-on supervision of sales representatives, outlet-by-outlet performance tracking, and real-time resolution of field challenges.
 </li>
 <li>
 
 Traditional Trade Environment:
 
 Egypt&rsquo;s fragmented traditional trade environment requires consistent route planning, journey plan adherence, and proactive customer relationship management across a high-volume outlet base.
 </li>
 <li>
 
 Policy &amp; Compliance Framework:
 
 All commercial activities must comply with ACCBC&rsquo;s Credit Policy, Collection Policy, Sales Policies, Logistics Policies, Code of Conduct, and HR Policies.
 </li>
 <li>
 
 Egyptian Labour Law Compliance:
 
 The role is governed by Egyptian Labour Law and ACCBC HR Policy for all people management activities including discipline, leave, grievances, and onboarding.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Key Roles and Responsibilities
 
 
 
 
 A. Sales Target Achievement
 
 
 
 &bull; Agree on sales, prices, contracts, and payment terms with customers in line with ACCBC Credit and Collection Policy.
 
 
 &bull; Promote new products and special deals to the assigned customer base, maximising volume and distribution opportunities.
 
 
 &bull; Overcome customer objections through structured negotiation and solution-oriented engagement.
 
 
 &bull; Monitor each sales representative&rsquo;s daily target achievement against plan and take corrective action where required.
 
 
 &bull; Ensure both qualitative and quantitative monthly targets are achieved across the assigned area.
 
 
 
 B. Daily Sales Team Meeting &amp; Planning
 
 
 
 &bull; Open the daily sales team meeting with a review of the previous day&rsquo;s results by sales person, by outlet, and by KPI.
 
 
 &bull; Communicate and agree daily targets by sales person, by outlet, and by KPI.
 
 
 &bull; Discuss and agree the action plan for each sales representative for the day ahead.
 
 
 &bull; Coach and resolve operational challenges raised by the team during the daily briefing.
 
 
 &bull; Secure each team member&rsquo;s commitment to their daily sales targets before deployment.
 
 
 &bull; Check the cleanliness and presentation of team uniforms before the start of the day.
 
 
 &bull; Ensure all team members have their Playbook, completed daily plans, and Journey Plans before leaving.
 
 
 &bull; Motivate the team and reinforce a positive, results-focused energy at the start of each working day.
 
 
 
 C. Reporting &amp; Sales Intelligence
 
 
 
 &bull; Provide regular feedback on sales trends, customer behaviour, and market developments to the Sales Manager.
 
 
 &bull; Complete all reporting requirements accurately and within agreed timelines, including daily sales reports and KPI submissions.
 
 
 &bull; Analyse area performance data and share structured insights with the Sales Manager to support commercial planning.
 
 
 
 D. Responsibilities, Planning &amp; Compliance
 
 
 
 &bull; Develop and apply self-learning to continuously improve personal and team commercial effectiveness.
 
 
 &bull; Demonstrate sound decision-making in field situations and escalate decisions outside authority to the Sales Manager.
 
 
 &bull; Implement and enforce ACCBC compliance standards across all team activities and customer interactions.
 
 
 &bull; Recruit capable team members in line with ACCBC hiring standards and role requirements.
 
 
 &bull; Comply fully with the ACCBC onboarding process for all new team members joining the area.
 
 
 
 E. Continuous Improvement &amp; Team Development
 
 
 
 &bull; Apply root cause analysis (RCA) methodology to resolve recurring performance issues or field challenges.
 
 
 &bull; Conduct regular performance and development reviews with each sales representative, providing structured feedback and coaching.
 
 
 &bull; Develop the capabilities of team members through on-the-job coaching, feedback, and targeted development actions.
 
 
 
 F. Leadership &amp; Team Motivation
 
 
 
 &bull; Build, lead, and develop a highly motivated, results-oriented sales team across the assigned area.
 
 
 &bull; Prepare the team to adapt to market changes, commercial priorities, and business direction shifts.
 
 
 &bull; Recognise and reward individual and team achievements, maintaining high engagement and positive team morale.
 
 
 
 G. People Management &amp; HR Compliance
 
 
 
 &bull; Handle team grievances professionally and in line with ACCBC HR Policy and Egyptian Labour Law.
 
 
 &bull; Apply disciplinary measures as required, following ACCBC HR Policy and Egyptian Labour Law procedures at all times.
 
 
 &bull; Manage team member leave cycles, ensuring operational continuity across the area is maintained.
 
 
 
 
 
 
 Key Performance Indicators (KPIs)
 
 
 
 
 Sales Performance
 
 
 
 &bull; Monthly sales volume and value vs target &ndash; qualitative and quantitative targets achieved
 
 
 &bull; Distribution coverage vs plan across assigned area
 
 
 &bull; New product and promotional deal sell-in rate
 
 
 
 Team Execution
 
 
 
 &bull; Daily meeting conducted and documented &ndash; 100% adherence
 
 
 &bull; Journey plan compliance rate across the sales team
 
 
 &bull; Sales representative daily target achievement rate vs plan
 
 
 
 Reporting &amp; Compliance
 
 
 
 &bull; Daily sales reports submitted on time with zero missing submissions
 
 
 &bull; Zero ACCBC policy or compliance breaches across the team
 
 
 &bull; Onboarding and HR compliance adherence for all new team members
 
 
 
 
 
 
 Required Experience and Qualifications
 
 
 
 
 Minimum Qualifications
 
 
 
 &bull; Bachelor&rsquo;s degree in Commerce, Business Administration, or a related field.
 
 
 &bull; Valid driving licence is required.
 
 
 &bull; Excellent written and verbal English language skills.
 
 
 &bull; Knowledge of Egypt market dynamics and Egyptian Labour Law.
 
 
 
 Minimum Experience
 
 
 
 &bull; Minimum 5 years of sales experience in FMCG, with at least 1 year in a supervisory role.
 
 
 &bull; Demonstrated track record of achieving sales targets in a field sales environment.
 
 
 &bull; Experience in the GCC market is an advantage.
 
 
 
 Knowledge and Skills
 
 
 
 
 Functional Skills:
 
 
 
 &bull; Building Effective Customer Relationships
 
 
 &bull; Operational Excellence in Planning and Delivery
 
 
 &bull; Understanding the Business Internally and Externally
 
 
 &bull; Identifying Winning Sales Opportunities
 
 
 &bull; Understanding Financials (Commercial Financials)
 
 
 &bull; Negotiating Win-Win Solutions
 
 
 &bull; Executing Effective Sales Plans
 
 
 &bull; Outlet Activation
 
 
 &bull; Handling Objections
 
 
 
 ACCBC Behaviours:
 
 
 
 &bull; Customer Focus
 
 
 &bull; Effective Communication
 
 
 &bull; Positive Relationships
 
 
 &bull; Sense of Urgency
 
 
 &bull; Discipline
 
 
 &bull; Accountability
 
 
 &bull; Learning
 
 
 &bull; Agility
 
 
 &bull; Initiative
 
 
 
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Sales Supervisor – (East Alexandria)

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Aujan Coca-Cola Beverages Company (ACCBC)

About Company

Sales Supervisor – (East Alexandria)