Qureos Mentor

Aujan Coca-Cola Beverages Company (ACCBC)

<div>
 
 
 Senior Specialist Market Insights &amp; Analytics
 
 
 
 
 Reports To:
 
 Director &ndash; Data &amp; Analytics (ACCBC) (Dotted Line - Head &ndash; Consumer &amp; Market Insights (Rani Refreshments))
 
 
 
 Function:
 
 Data &amp; Analytics / Consumer &amp; Market Insights
 
 
 
 Location:
 
 Dubai, UAE
 
 
 
 
 
 
 
 
 
 Purpose of the Role
 
 
 
 To integrate external, market-driven intelligence into Aujan&rsquo;s analytics ecosystem, enriching decision-making with &ldquo;outside-in&rdquo; insights.
 
 
 
 
 
 The role bridges data from competitor landscapes, market share reports, economic indicators, and in-market survey results with internal commercial and operational performance metrics.
 
 
 Initially focused on supporting Rani Refreshments&rsquo; analytics and market insight needs, the role will lay the foundation for an enterprise-wide insights capability serving both Rani and ACCBC &ndash; covering customer, consumer, competitor, people, and asset analytics over time.
 
 
 Working within the centralized Data &amp; Analytics team, the specialist ensures external intelligence is translated into actionable insights that drive growth, RGM precision, and strategic clarity across the business.
 
 
 
 
 
 
 Operating Context
 
 
 
 The role supports the enterprise mandate to deliver
 
 consistent, governed, and decision-ready analytics
 
 across ACCBC &amp; RR by integrating
 
 external market, competitor, and macroeconomic intelligence
 
 into the BI ecosystem. It functions as an
 
 execution-focused specialist role
 
 , translating &ldquo;outside-in&rdquo; insights into actionable inputs for Commercial, RGM, Strategy, Finance, and Supply Chain teams, while operating within defined enterprise data governance and reporting standards.
 
 
 
 
 
 
 Key Accountabilities
 
 
 
 1
 
 . Market Intelligence Integration
 
 
 <ul>
 <li>
 Source and integrate external data (Nielsen, Euromonitor, Kantar, etc.) into the BI environment.
 </li>
 <li>
 Structure and align datasets to complement internal KPIs and data models.
 </li>
 <li>
 Maintain quality, timeliness, and metadata documentation for external feeds.
 </li>
 </ul>
 
 2
 
 . Analytics &amp; Insight Development
 
 
 <ul>
 <li>
 Conduct trend, pricing, and scenario analyses to support RGM, category, and strategic planning.
 </li>
 <li>
 Translate macro-economic, PESTLE, and category shifts into commercial implications.
 </li>
 <li>
 Produce concise, decision-ready reports linking external factors to performance outcomes.
 </li>
 <li>
 Support cross-functional analytics enablement by embedding external metrics in existing reports.
 </li>
 </ul>
 
 3.
 
 Collaboration &amp; Stakeholder Engagement
 
 
 <ul>
 <li>
 Partner with BI, Commercial, Strategy, and RGM teams to embed market insights in planning cycles.
 </li>
 <li>
 Liaise with Finance, Sales, and Marketing for forecasting and pricing inputs.
 </li>
 <li>
 Manage relationships with third-party data providers to enhance reliability and access.
 </li>
 </ul>
 
 4.
 
 Reporting &amp; Visualization
 
 
 <ul>
 <li>
 Develop and maintain interactive dashboards using Power BI.
 </li>
 <li>
 Present insights in clear, business-relevant narratives for leadership forums.
 </li>
 <li>
 Maintain an organized insights repository capturing competitor, category, and macro trends.
 </li>
 </ul>
 
 5.
 
 Continuous Improvement &amp; Governance
 
 
 <ul>
 <li>
 Recommend enhancements to data integration and governance standards.
 </li>
 <li>
 Track utilization and business impact of delivered insights.
 </li>
 <li>
 Stay current on emerging analytics tools and data-fusion methods that improve foresight capability.
 </li>
 </ul>
 
 
 
 
 
 Key Performance Indicators (KPIs)
 
 
 <ul>
 <li>
 Accuracy and timeliness of external data integration.
 </li>
 <li>
 Stakeholder satisfaction and adoption of delivered insights.
 </li>
 <li>
 Demonstrated impact of insights on commercial and strategic decisions.
 </li>
 <li>
 Quality and clarity of dashboards and reports.
 </li>
 <li>
 Effectiveness of cross-functional collaboration.
 </li>
 </ul>
 
 
 
 
 
 Decision Rights
 
 
 
 
 Recommend:
 
 
 <ul>
 <li>
 External data source partnerships, subscriptions, and tools for leadership approval.
 </li>
 <li>
 Enhancements to BI architecture and data integration frameworks.
 </li>
 <li>
 Process improvements to data governance, tagging, and documentation standards.
 </li>
 </ul>
 
 
 Approve (within scope):
 
 
 <ul>
 <li>
 Selection and integration of approved market data sources into BI reports and dashboards.
 </li>
 <li>
 Formatting, design, and dissemination of insight reports and dashboards for business users.
 </li>
 <li>
 Standard definitions, metrics, and visualization templates related to market and competitor data.
 </li>
 </ul>
 
 
 Advise:
 
 
 <ul>
 <li>
 Business and functional leaders on market trends, competitor movements, and category performance implications.
 </li>
 <li>
 RGM, Strategy, and Commercial teams on data interpretation and market-driven decision making.
 </li>
 <li>
 BI and Data Governance teams on external data fusion practices and integration methodologies.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 
 
 Education:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business Analytics, Data Science, Economics, or a related field (Master&rsquo;s preferred).
 </li>
 </ul>
 
 
 Experience:
 
 
 <ul>
 <li>
 4&ndash;6 years in analytics, insights, or market intelligence roles within FMCG or related industries.
 </li>
 </ul>
 
 
 Technical Skills:
 
 
 <ul>
 <li>
 Advanced Excel and Power BI; familiarity with Tableau and data integration via SharePoint or Azure.
 </li>
 <li>
 Working knowledge of Nielsen, Euromonitor, and economic data sources.
 </li>
 </ul>
 
 
 Behavioral Skills:
 
 
 <ul>
 <li>
 Analytical curiosity, commercial acumen, storytelling ability, and confidence to influence cross-functional decisions.
 </li>
 </ul>
 
 
 Preferred:
 
 
 <ul>
 <li>
 Experience in multi-market data integration projects and collaboration between commercial and insights teams.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Competencies Required
 
 
 
 
 Core Competencies
 
 
 <ul>
 <li>
 Analytical Thinking: Interprets complex data to extract meaningful business insights.
 </li>
 <li>
 Collaboration &amp; Influence: Builds cross-functional partnerships to align analytics with business priorities.
 </li>
 <li>
 Results Orientation: Translates analytics into tangible commercial actions.
 </li>
 <li>
 Innovation &amp; Learning Agility: Continuously adopts new tools and approaches to enhance data foresight.
 </li>
 <li>
 Communication &amp; Storytelling: Synthesizes insights into clear, impactful business narratives.
 </li>
 </ul>
 
 
 Functional Competencies
 
 
 <ul>
 <li>
 Data Integration &amp; Modeling: Merges external and internal datasets into unified BI structures.
 </li>
 <li>
 Market &amp; Competitive Intelligence: Deep understanding of market share analytics, category tracking, and competitor behavior.
 </li>
 <li>
 Visualization &amp; Reporting: Expert in Power BI dashboards and presenting analytics for executive consumption.
 </li>
 <li>
 Scenario &amp; Trend Analysis: Models performance based on external variables and macroeconomic shifts.
 </li>
 <li>
 Governance &amp; Data Quality Management: Ensures accuracy, reliability, and documentation of integrated data.
 </li>
 </ul>
 
 
 
 
 
 Accountability Indicators
 
 
 <ul>
 <li>
 Integration and accuracy of external market data.
 </li>
 <li>
 Timely delivery and adoption of insight reports.
 </li>
 <li>
 Improvement in business foresight and decision-making quality.
 </li>
 <li>
 Consistency and governance of external data within BI systems.
 </li>
 </ul>
 
 
 
 
 
 Role Positioning within Operating Model
 
 
 <ul>
 <li>
 
 Strategic Direction:
 
 CEO &ndash; ACCBC / CEO &ndash; Rani Refreshments
 </li>
 <li>
 
 Operational Leadership:
 
 Director &ndash; Data &amp; Analytics (ACCBC) - Dotted-line to Head &ndash; Consumer &amp; Market Insights (Rani Refreshments)
 </li>
 <li>
 
 Administrative Execution:
 
 Market Insights &amp; Analytics Specialist
 </li>
 <li>
 
 Functional Support:
 
 Commercial, Strategy, RGM, Finance, and Marketing
 </li>
 </ul>
 
 
 
 
 
 Career Path
 
 
 
 
 Level
 
 
 
 
 Next Career Role
 
 
 
 
 Development Focus
 
 
 
 
 
 Current
 
 
 
 Market Insights &amp; Analytics Specialist
 
 
 
 Mastery in external data integration and insight delivery
 
 
 Next
 
 
 
 Senior Specialist &ndash; Insights &amp; Analytics
 
 
 
 Broader ownership of multi-market analytics and cross-functional storytelling
 
 
 Mid-Term
 
 
 
 Manager &ndash; Market &amp; Business Intelligence
 
 
 
 Strategic leadership of insights programs and partnerships
 
 
 Long-Term
 
 
 
 Head &ndash; Market &amp; Consumer Insights / Head &ndash; Data &amp; Analytics
 
 
 
 Enterprise-wide insights governance, capability development, and foresight leadership
 
 
 
 
 
 
 
 
 
 Accountability Indicators
 
 
 <ul>
 <li>
 Integration and accuracy of external market data.
 </li>
 <li>
 Timely delivery and adoption of insight reports.
 </li>
 <li>
 Improvement in business foresight and decision-making quality.
 </li>
 <li>
 Consistency and governance of external data within BI systems.
 </li>
 </ul>
 
 
 
 
 
 Direct Reports
 
 
 <ul>
 <li>
 None (individual contributor role)
 </li>
 </ul>
 
 
</div>

Senior Specialist Market Insights & Analytics

<div>
 
 
 Job Title: Brand Manager
 
 
 
 
 Reports to: Marketing Manager
 
 
 
 
 Business Unit: Rani Refreshments
 
 
 
 
 Function: Marketing
 
 
 
 
 Location: Riyadh, KSA
 
 
 
 
 
 
 
 Purpose of the Job
 
 
 
 The Brand Manager is responsible for developing and executing strategic brand plans that drive growth, strengthen brand equity, and deliver superior consumer engagement. The role plays a pivotal part in shaping long-term brand strategy, overseeing product lifecycle management, and ensuring flawless execution of brand initiatives across all touchpoints. This includes identifying market opportunities, leading innovation pipelines, managing agency partners, and collaborating cross-functionally to achieve commercial and brand-building objectives.
 
 
 
 
 
 
 Key Roles &amp; Responsibilities
 
 
 <ul>
 <li>
 Develop and execute annual brand plans aligned with business goals and market dynamics.
 </li>
 <li>
 Conduct thorough market and consumer analysis to uncover insights, trends, and growth opportunities.
 </li>
 <li>
 Lead full product lifecycle management, including innovation planning, packaging development, and brand renovation.
 </li>
 <li>
 Collaborate effectively with Sales, Trade Marketing, R&amp;D, Supply Chain, and Finance to ensure seamless execution of brand initiatives.
 </li>
 <li>
 Manage annual brand budgets and ensure optimal allocation of resources across campaigns and activities.
 </li>
 <li>
 Monitor brand performance using KPIs, sales data, consumer insights, and competitive benchmarks; optimize strategy when needed.
 </li>
 <li>
 Lead creative, media, and digital agencies to deliver impactful advertising, promotional, and integrated digital campaigns.
 </li>
 <li>
 Ensure strict adherence to brand identity, global brand guidelines, and regulatory compliance across all consumer touchpoints.
 </li>
 <li>
 Conduct post-campaign evaluations to assess performance, extract learnings, and drive continuous improvement.
 </li>
 <li>
 Strengthen long-term brand equity through compelling storytelling, purpose-driven communication, and consumer-centric brand building.
 </li>
 </ul>
 
 
 
 
 
 Key Performance Indicators (KPIs)
 
 
 <ul>
 <li>
 Brand health indicators (awareness, consideration, equity scores).
 </li>
 <li>
 Market share growth in relevant categories.
 </li>
 <li>
 ROI and effectiveness of marketing campaigns.
 </li>
 <li>
 Delivery of innovation and renovation projects within timelines and budgets.
 </li>
 <li>
 Accuracy and quality of brand performance reporting.
 </li>
 <li>
 Improvement in brand visibility and consumer engagement metrics.
 </li>
 <li>
 Budget adherence and cost-effectiveness of brand activities.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 
 
 Experience
 
 
 <ul>
 <li>
 5&ndash;8 years of experience in brand management within FMCG.
 </li>
 <li>
 Track record of successfully developing and executing strategic brand plans.
 </li>
 <li>
 Experience leading innovation projects and managing full product lifecycle.
 </li>
 </ul>
 
 
 Knowledge
 
 
 <ul>
 <li>
 Strong understanding of consumer behavior, market research methodologies, and competitive landscape.
 </li>
 <li>
 Proficiency in digital marketing principles, analytics tools, and performance measurement.
 </li>
 <li>
 Strong commercial and financial acumen.
 </li>
 </ul>
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, or related field (Master&rsquo;s preferred).
 </li>
 </ul>
 
 
 
 
 
 Accountability Indicators
 
 
 <ul>
 <li>
 Execution of brand plans within approved budgets and timelines.
 </li>
 <li>
 Compliance with brand guidelines and regulatory standards.
 </li>
 <li>
 Delivery of innovation projects and marketing campaigns as per annual plan.
 </li>
 <li>
 Accurate tracking and reporting of brand KPIs.
 </li>
 <li>
 Effective collaboration with agencies and internal stakeholders.
 </li>
 </ul>
 
 
 
 
 
 Other Skills and Attributes
 
 
 <ul>
 <li>
 Strong leadership, communication, and presentation skills.
 </li>
 <li>
 Highly analytical with strong problem-solving ability.
 </li>
 <li>
 Creative thinker with a passion for brand building.
 </li>
 <li>
 Strong project management capabilities and attention to detail.
 </li>
 <li>
 Ability to thrive in a dynamic, fast-paced environment.
 </li>
 </ul>
 
 
</div>

Brand Manager

Join Aujan Coca-Cola Beverages Company (ACCBC) and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Aujan Coca-Cola Beverages Company (ACCBC)

About Company

Senior Specialist Market Insights & Analytics

Brand Manager