Qureos Mentor

Aviva India

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 Main Priorities
 
 
 
 
 
 
 
 &bull; Develop short- and long-term cross-channel marketing plans to drive effective brand &amp; social media campaigns.
 
 
 &bull; Oversee the management and presence of Aviva India&rsquo;s social platforms including Facebook, Instagram, Twitter, and LinkedIn, and manage end-to-end implementation of social media campaigns in line with marketing strategies.
 
 
 &bull; Curate and deliver brand, topical, product, and regulatory campaigns via statics, videos, GIFs, reels, and brand marketing collaterals like brand films, AVs, e-mailers, brochures, standees, flyers, etc.
 
 
 &bull; Design and manage creative &amp; content deliveries for ad campaigns across all paid digital channels like affiliates, media buying platforms, GDN, Search, OTT, Social, YouTube, etc.
 
 
 &bull; Monitor trends in media and drive breakthrough results via creative deliveries in key KPIs such as engagement, impressions, reach, and leads, with a focus on last-mile conversions.
 
 
 &bull; Conduct optimizations, traffic analysis, and keyword analysis with the performance marketing team to benchmark and measure the impact of organic and paid social campaigns for incremental growth.
 
 
 &bull; Work closely with creative &amp; content agencies&mdash;provide briefs and inputs to ensure visuals, copy, and concepts align with brand and regulatory guidelines.
 
 
 &bull; Regularly share insights from social media monitoring with allied marketing teams (online sales, performance, etc.) to help refine strategies and align with organizational goals.
 
 
 &bull; Collaboratively develop Brand and Social Media Strategy, driving holistic engagement targets for all internal and external brand activities and allied marketing communications.
 
 
 &bull; Lead the Content Marketing agenda including website blogs, SEO articles, Quora responses, infographics, videos, e-brochures, vernacular translations, etc.
 
 
 &bull; Supervise creative and content agency teams and facilitate vendor management with trackers, SOPs, contracts, compliance filings, etc.
 
 
 &bull; Monitor Online Reputation Management, supervise agency efficiency, and report any instances to the customer service teams within agreed TATs.
 
 
 
 
 
 
 
 Qualifications
 
 
 
 
 
 
 
 &bull; Management graduate with a specialization in Marketing from a premier MBA institute/university.
 
 
 
 
 
 
 
 
 
 Skills / Knowledge
 
 
 
 &bull; Knowledge of the Indian financial services industry.
 
 
 &bull; Advanced project management skills to carry out multiple tasks to their logical conclusion.
 
 
 &bull; Knowledge of leading practices in Marketing across industries.
 
 
 &bull; Strong networking and influencing skills.
 
 
 &bull; Strong negotiation and relationship management skills.
 
 
 
 
 
 
 Experience
 
 
 
 
 
 
 &bull; 5&ndash;7 years of experience in brand management and marketing, preferably in the financial services industry.
 
 
 &bull; Experience in media planning and managing agencies/external suppliers.
 
 
 &bull; Operational experience supervising/managing direct and tele-marketing activities.
 
 
 &bull; Prior experience using digital media for building the brand.
 
 
 &bull; Preferably experience working in a multicultural, fast-paced, and evolving environment.
 
 
 
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Assistant Manager - Social Media & Brand Management

Join Aviva India and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Aviva India

ABOUT_COMPANY

Assistant Manager - Social Media & Brand Management