Qureos Mentor

Baidyanath

<div>
 
 
 Position:
 
 
 E-commerce Performance Marketing Manager/Sr. Manager
 
 
 
 
 Department:
 
 Marketing - E-commerce
 
 
 
 Location:
 
 Kolkata, In-office, Full time
 
 
 
 Reports to:
 
 Marketing Lead
 
 
 
 
 
 
 
 
 
 Role Overview
 
 
 
 We are seeking a data-driven, performance-oriented digital marketer with hands-on experience in marketplaces like Amazon Ads [Vendor Central &amp; Seller Central Expertise], Flipkart Ads, and Analytics tools. The candidate will be responsible for managing marketplace advertising campaigns, optimizing sales performance, and leveraging insights from Amazon Brand Analytics (BA) and PI data to drive growth.
 
 
 This role requires strong analytical ability, campaign management skills, and knowledge of e-commerce operations.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 
 Amazon Ads &amp; Brand Analytics
 
 
 <ul>
 <li>
 Plan, execute, and optimize Amazon Sponsored Ads (SP, SB, SD, Video).
 </li>
 <li>
 Analyze Amazon Brand Analytics (Search Query, Market Basket, Demographics) to identify keyword and category opportunities.
 </li>
 <li>
 Use Amazon PI reports to track availability, Buy Box %, and operational blockers.
 </li>
 <li>
 Manage A+ content, Brand Store updates, and creative testing for performance improvement.
 </li>
 </ul>
 
 
 Flipkart Ads &amp; Marketplace Media
 
 
 <ul>
 <li>
 Plan and run Flipkart PLA, PDP, and SmartROI campaigns.
 </li>
 <li>
 Optimize campaigns for CTR, CVR, ROAS, and share of shelf.
 </li>
 <li>
 Collaborate with Flipkart account managers to unlock visibility programs.
 </li>
 </ul>
 
 
 Cross-Platform E-commerce Marketing
 
 
 <ul>
 <li>
 Work with agencies/platform teams to optimize spends across Amazon &amp; Flipkart.
 </li>
 <li>
 Track TACOS, NTB vs Repeat, and contribution margin impact.
 </li>
 <li>
 Identify cross-sell and bundling opportunities using analytics reports.
 </li>
 </ul>
 
 
 Analytics, Reporting &amp; Insights
 
 
 <ul>
 <li>
 Create weekly/monthly dashboards tracking Sales, ACOS, TACOS, CPC, CTR, CVR, Buy Box, and category share.
 </li>
 <li>
 Generate insights from NTB %, Repeat %, Search Query Rank &amp; Volume.
 </li>
 <li>
 Monitor competitor activity and price positioning using marketplace reports.
 </li>
 </ul>
 
 Stakeholder Collaboration
 
 <ul>
 <li>
 Work closely with Sales, Operations, and Creative teams to ensure campaigns align with inventory and brand priorities.
 </li>
 </ul>
 
 Coordinate with external agencies and Amazon/Flipkart teams for campaign delivery and troubleshooting
 
 
 
 
 
 
 Key Result Areas (KRAs)
 
 
 <ol>
 <li>
 Campaign Performance: Achieve defined targets for ACOS, ROAS, CTR, CVR.
 </li>
 <li>
 Sales Growth: Drive incremental ad-attributed sales on Amazon &amp; Flipkart.
 </li>
 <li>
 Efficiency: Optimize TACOS &amp; ensure profitability of campaigns.
 </li>
 <li>
 Customer Acquisition: Increase NTB customers through ads.
 </li>
 <li>
 Market Share: Improve Share of Voice (SoV) on priority keywords.
 </li>
 <li>
 Operational Health: Improve Buy Box %, availability, and listing quality.
 </li>
 </ol>
 
 
 
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, or related field.
 </li>
 <li>
 5&ndash;10 years&rsquo; experience in digital marketing, preferably in e-commerce or marketplaces.
 </li>
 <li>
 Proven expertise in Amazon Ads Console, Brand Analytics, PI reports, and Flipkart Ads Manager.
 </li>
 <li>
 Proficiency in Excel/Google Sheets, knowledge of Power BI/Tableau preferred.
 </li>
 <li>
 Strong data &amp; analytical skills non-negotiable
 </li>
 <li>
 Excellent communication and stakeholder management skills.
 </li>
 </ul>
 
 
</div>

E-commerce Performance Marketing Manager/Sr. Manager

<div>
 
 
 Must Have Criteria : 8&ndash;12 years of experience in exports, international business, in Ayurveda, Herbal, Wellness, or FMCG sectors.
 
 
 
 
 
 
 Department: International Business
 
 
 Reporting To: Head &ndash; Exports
 
 
 Location: Kolkata (Head Office)
 
 
 Company: Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
 
 
 Experience: 8&ndash;12 years
 
 
 Industry Preference: Ayurveda / Herbal / Wellness / FMCG
 
 
 
 
 
 
 
 
 
 About Baidyanath Ayurved
 
 
 
 For over 100 years, Baidyanath has been India&rsquo;s trusted name in authentic Ayurveda. With five manufacturing units across the country &mdash; including our renowned Kolkata facility known for its uncompromised quality &mdash; Baidyanath continues to blend tradition with innovation to bring the wisdom of Ayurveda to the modern world.
 
 
 
 
 
 As we strengthen our global presence, we&rsquo;re looking for a driven and strategic Export Manager to join our International Business team and help expand Baidyanath&rsquo;s reach in global wellness markets.
 
 
 
 
 
 
 Role Overview
 
 
 
 The Export Manager will play a key role in supporting the Head of Exports to achieve international business growth targets. This role involves managing existing markets, developing new territories, building strong distributor relationships, and ensuring smooth end-to-end export operations.
 
 
 
 
 
 The ideal candidate combines strategic thinking, operational excellence, and passion for Ayurveda, with a strong background in exports or international trade from the wellness or FMCG space.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 &bull; Assist the Head of Exports in implementing the company&rsquo;s global export strategy and growth roadmap.
 
 
 &bull; Identify and develop new international markets and distributor networks.
 
 
 &bull; Manage relationships with existing partners to strengthen brand presence and drive sales growth.
 
 
 &bull; Handle export documentation, regulatory compliance, and coordination with logistics, finance, and production teams.
 
 
 &bull; Conduct market research and competitor analysis to identify emerging trends and opportunities.
 
 
 &bull; Participate in international trade fairs, exhibitions, and buyer meetings to promote Baidyanath&rsquo;s Ayurvedic products.
 
 
 &bull; Support in preparing business forecasts, pricing strategies, and P&amp;L tracking for export markets.
 
 
 &bull; Ensure adherence to all quality, packaging, and labelling requirements as per international standards.
 
 
 
 
 
 
 Candidate Profile
 
 
 
 &bull; 8&ndash;12 years of experience in exports, international business, in Ayurveda, Herbal, Wellness, or FMCG sectors.
 
 
 &bull; Strong understanding of export documentation, customs, logistics, and compliance processes.
 
 
 &bull; Proven ability to manage multiple international markets and distributor relationships.
 
 
 &bull; Excellent communication, negotiation, and coordination skills.
 
 
 &bull; Highly self-motivated, result-oriented, and adaptable to cross-cultural business environments.
 
 
 &bull; A genuine passion for Ayurveda and wellness will be a strong plus.
 
 
 
 
 
 
 
 
 
 What We Offer
 
 
 
 &bull; An opportunity to be part of a 100-year Ayurvedic legacy with a forward-looking global mission.
 
 
 &bull; A dynamic work environment that encourages ownership, innovation, and growth.
 
 
 &bull; Exposure to international markets and the chance to shape Baidyanath&rsquo;s global footprint.
 
 
 &bull; Competitive compensation aligned with experience and performance.
 
 
 
</div>

International Business Development Manager / Export Manager

<div>
 
 
 
 JOB DESCRIPTION
 
 
 
 
 
 
 
 
 
 Position:
 
 
 Performance Marketing Executive &ndash; E-commerce
 
 
 
 
 Department:
 
 Marketing - E-commerce
 
 
 
 Location:
 
 Kolkata, In-office, Full time
 
 
 
 Reports to:
 
 Marketing Lead
 
 
 
 
 
 
 Role Overview
 
 
 
 We are seeking a
 
 data-driven, performance-oriented digital marketer
 
 with hands-on experience in
 
 Amazon Ads, Flipkart Ads, and analytics tools
 
 . The candidate will be responsible for
 
 managing marketplace advertising campaigns, optimizing sales performance, and leveraging insights from Amazon Brand Analytics (BA) and PI data
 
 to drive growth.
 
 
 This role requires strong
 
 analytical ability, campaign management skills, and knowledge of e-commerce operations
 
 .
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Amazon Ads &amp; Brand Analytics
 
 
 <ul>
 <li>
 Plan, execute, and optimize
 
 Amazon Sponsored Ads
 
 (SP, SB, SD, Video).
 </li>
 <li>
 Analyze
 
 Amazon Brand Analytics (Search Query, Market Basket, Demographics)
 
 to identify keyword and category opportunities.
 </li>
 <li>
 Use
 
 Amazon PI reports
 
 to track availability, Buy Box %, and operational blockers.
 </li>
 <li>
 Manage
 
 A+ content, Brand Store updates, and creative testing
 
 for performance improvement.
 </li>
 </ul>
 
 
 Flipkart Ads &amp; Marketplace Media
 
 
 <ul>
 <li>
 Plan and run
 
 Flipkart PLA, PDP, and SmartROI campaigns
 
 .
 </li>
 <li>
 Optimize campaigns for
 
 CTR, CVR, ROAS, and share of shelf
 
 .
 </li>
 <li>
 Collaborate with Flipkart account managers to unlock visibility programs.
 </li>
 </ul>
 
 
 Cross-Platform E-commerce Marketing
 
 
 <ul>
 <li>
 Work with agencies/platform teams to optimize spends across Amazon &amp; Flipkart.
 </li>
 <li>
 Track
 
 TACOS, NTB vs Repeat, and contribution margin impact
 
 .
 </li>
 <li>
 Identify
 
 cross-sell and bundling opportunities
 
 using analytics reports.
 </li>
 </ul>
 
 
 Analytics, Reporting &amp; Insights
 
 
 <ul>
 <li>
 Create
 
 weekly/monthly dashboards
 
 tracking Sales, ACOS, TACOS, CPC, CTR, CVR, Buy Box, and category share.
 </li>
 <li>
 Generate insights from
 
 NTB %, Repeat %, Search Query Rank &amp; Volume
 
 .
 </li>
 <li>
 Monitor competitor activity and price positioning using marketplace reports.
 </li>
 </ul>
 
 
 Stakeholder Collaboration
 
 
 <ul>
 <li>
 Work closely with
 
 Sales, Operations, and Creative teams
 
 to ensure campaigns align with inventory and brand priorities.
 </li>
 <li>
 Coordinate with
 
 external agencies and Amazon/Flipkart teams
 
 for campaign delivery and troubleshooting.
 </li>
 </ul>
 
 
 
 
 
 Key Result Areas (KRAs)
 
 
 <ol>
 <li>
 
 Campaign Performance:
 
 Achieve defined targets for ACOS, ROAS, CTR, CVR.
 </li>
 <li>
 
 Sales Growth:
 
 Drive incremental ad-attributed sales on Amazon &amp; Flipkart.
 </li>
 <li>
 
 Efficiency:
 
 Optimize TACOS &amp; ensure profitability of campaigns.
 </li>
 <li>
 
 Customer Acquisition:
 
 Increase
 
 NTB customers
 
 through ads.
 </li>
 <li>
 
 Market Share:
 
 Improve
 
 Share of Voice (SoV)
 
 on priority keywords.
 </li>
 <li>
 
 Operational Health:
 
 Improve
 
 Buy Box %, availability, and listing quality
 
 .
 </li>
 </ol>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, or related field.
 </li>
 <li>
 
 1&ndash;3 years&rsquo; experience
 
 in digital marketing, preferably in e-commerce or marketplaces.
 </li>
 <li>
 Proven expertise in
 
 Amazon Ads Console, Brand Analytics, PI reports, and Flipkart Ads Manager
 
 .
 </li>
 <li>
 Proficiency in
 
 Excel/Google Sheets
 
 , knowledge of
 
 Power BI/Tableau
 
 preferred.
 </li>
 <li>
 Strong data &amp; analytical skills
 </li>
 <li>
 Excellent communication and stakeholder management skills.
 </li>
 </ul>
 
 
</div>

Performance Marketing Executive - Ecommerce

<div>
 
 
 Job Title: Key Account Manager &ndash; Amazon (RKW Only)
 
 
 
 
 Location:
 
 Kolkata
 
 
 
 Experience Required:
 
 4&ndash;5 years (mandatory) in managing Amazon RKW for an FMCG brand
 
 
 
 
 
 
 
 
 
 About the Role
 
 
 
 We are seeking an experienced
 
 Key Account Manager (KAM) &ndash; Amazon RKW
 
 who will be responsible for driving growth through Amazon&rsquo;s RKW platform while also managing day-to-day account operations. This is a specialized role, focused
 
 only on Amazon (RKW + operations)
 
 .
 
 
 
 
 
 ⚠️
 
 Please note: Only candidates with 3&ndash;4 years of proven Amazon RKW experience in FMCG will be considered. Applications without this background will not be accepted.
 
 
 
 
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 
 RKW Ownership:
 
 Plan, execute, and optimize Amazon RKW campaigns to maximize sales, visibility, and ROI
 </li>
 <li>
 
 Account Operations:
 
 </li>
 </ul>
 
 &gt; Ensure listing hygiene (content accuracy, keywords, A+ content, catalog management)
 
 
 &gt; Oversee PO fulfillment, stock availability, and supply chain coordination
 
 
 &gt; Track and resolve operational issues like claims, returns, and penalties
 
 <ul>
 <li>
 Analyze campaign and sales performance to drive actionable insights
 </li>
 <li>
 Monitor competitor activities and category trends to identify opportunities
 </li>
 <li>
 Work cross-functionally with sales, marketing, and supply chain teams to ensure smooth execution
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 
 4&ndash;5 years of proven experience in Amazon RKW management for an FMCG brand (mandatory)
 
 </li>
 <li>
 Strong understanding of Amazon account operations &mdash; listing hygiene, cataloging, PO management, and fulfillment processes
 </li>
 <li>
 Data-driven mindset with strong analytical skills
 </li>
 <li>
 Excellent communication and stakeholder management abilities
 </li>
 <li>
 FMCG/Ayurveda/Wellness category experience preferred
 </li>
 </ul>
 
 
 
 
 
 
 
 
 What We Offer
 
 
 <ul>
 <li>
 A high-impact role managing Amazon, our most critical digital growth channel
 </li>
 <li>
 End-to-end ownership across both marketing (RKW) and operations
 </li>
 <li>
 Competitive compensation with strong career growth opportunities
 </li>
 </ul>
 
 
</div>

Key Account Manager

Join Baidyanath and explore 4   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Baidyanath

ABOUT_COMPANY

E-commerce Performance Marketing Manager/Sr. Manager

International Business Development Manager / Export Manager

Performance Marketing Executive - Ecommerce

Key Account Manager