Qureos Mentor

Barikat Grup

<div>
 
 Barikat is looking for a
 
 Digital Marketing Specialist
 
 to join our
 
 Marketing Department
 
 , based in
 
 Ankara or &Idot;stanbul
 
 .
 
 
 
 
 
 
 QUALIFICATIONS
 
 
 
 
 
 <ul>
 <li>
 
 3+ years
 
 of experience in digital marketing (B2B tech/cybersecurity experience is a plus).
 </li>
 <li>
 Hands-on with
 
 Google Ads
 
 (Search/Display/Video) and
 
 LinkedIn Ads
 
 : audience targeting, budget planning, bidding strategies, and optimization.
 </li>
 <li>
 Proficient in
 
 GA4
 
 ,
 
 Google Tag Manager
 
 , and
 
 Search Console
 
 for measurement, conversion setup (forms/phone/CTA),
 
 UTM
 
 governance, and reporting.
 </li>
 <li>
 Solid
 
 SEO
 
 knowledge (technical, on-page, off-page); able to run keyword research and create SEO content briefs.
 </li>
 <li>
 
 Email marketing
 
 and
 
 marketing automation
 
 (e.g., Mailchimp/HubSpot): segmentation, nurturing, and
 
 A/B testing
 
 .
 </li>
 <li>
 Familiar with
 
 CRM
 
 processes (e.g., Zoho); understands
 
 MQL/SQL
 
 definitions and lead routing.
 </li>
 <li>
 Content marketing and landing-page copywriting; basic
 
 HTML/CSS
 
 is a plus.
 </li>
 <li>
 KPI/metrics-driven; comfortable tracking
 
 CPL, CAC, ROAS, Conversion Rate
 
 , etc.
 </li>
 <li>
 Experienced in agency/vendor management and multi-stakeholder project coordination.
 </li>
 <li>
 Strong written and verbal
 
 Turkish/English
 
 communication skills.
 </li>
 </ul>
 
 
 
 
 
 JOB DESCRIPTION
 
 
 
 
 
 <ul>
 <li>
 Build and execute a
 
 digital marketing strategy
 
 and annual/quarterly plans aligned with Barikat&rsquo;s brand strategy.
 </li>
 <li>
 Own
 
 performance marketing
 
 : plan, launch, and optimize Google Ads &amp; LinkedIn Ads; manage budgets, bidding, and daily/weekly optimizations.
 </li>
 <li>
 Lead the
 
 SEO roadmap
 
 : coordinate technical fixes with the web team; plan the content calendar and backlink strategy.
 </li>
 <li>
 Contribute to
 
 web/landing page
 
 development: form flows, speed and
 
 UX
 
 improvements; run
 
 A/B tests
 
 .
 </li>
 <li>
 Set up end-to-end
 
 conversion tracking
 
 via GA4 &amp; GTM; build dashboards and deliver
 
 weekly/monthly performance reports
 
 by channel/campaign.
 </li>
 <li>
 Manage
 
 email automation
 
 (nurture flows, lead scoring, segmentation, personalization).
 </li>
 <li>
 Orchestrate corporate
 
 social media
 
 (especially LinkedIn), integrating organic and paid activities with a content calendar.
 </li>
 <li>
 Work closely with
 
 Sales &amp; Presales
 
 on target-account programs; focus on sourced/influenced
 
 pipeline
 
 and sales velocity.
 </li>
 <li>
 Plan and manage
 
 vendor marketing/MDF
 
 : applications, budget tracking; report
 
 ROI
 
 across events, campaigns, and content.
 </li>
 <li>
 Run the digital workstreams of
 
 webinars and in-person events
 
 : registration pages, reminders, and post-event nurturing.
 </li>
 <li>
 Manage
 
 agencies/tools/vendors
 
 : briefing, delivery, and quality assurance.
 </li>
 <li>
 Ensure compliance with
 
 KVKK
 
 , cookie policy, and opt-in management; keep digital assets up to date.
 </li>
 <li>
 Coordinate approval, publishing, and measurement workflows to maintain
 
 brand consistency
 
 .
 </li>
 </ul>
 
 
 
 
 For detailed information on how your personal data is processed, you can review our "Candidate Information Note" at the following link:
 
 
 https://www.barikat.com.tr/kvkk-bilgilendirme
 
</div>

Digital Marketing Specialist

Join Barikat Grup and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Barikat Grup

ABOUT_COMPANY

Digital Marketing Specialist