Qureos Mentor

Betco Corporation

<div>Description: 
The Regional Sales Manager&ndash; Betco/Basic Coatings is responsible for achieving the annual revenue plan across a territory through virtual and strategic selling. This role aligns with the overall corporate strategy of market penetration, focusing on Betco-branded and private-label chemical and Basic Coatings product lines, primarily through the Jan/San and wood floor channel. The position drives end-customer demand, supports distributor growth, and partners closely with field and internal teams to accelerate sales performance.
Requirements: 
ESSENTIAL DUTIES AND RESPONSIBILITIES: other duties may be assigned as needed.<ul><li>
Drive end-customer sales to expand account penetration through virtual and remote engagement.</li><li>
Develop and execute sales strategies to meet or exceed revenue and growth objectives.</li><li>
Manage a portfolio of accounts, serving as the primary point of contact.</li><li>
Review sales penetration across key product categories and build targeted sales plans.</li><li>
Achieve annual distribution and end-customer sales targets.</li><li>
Partner with Regional Sales Directors and Field Sales Support teams to support initiatives and key opportunities.</li><li>
Develop and execute strategic growth plans with distributors.</li><li>
Implement pricing strategies and contract management for distribution partners and end customers.</li><li>
Execute promotional programs provided by the marketing team.</li><li>
Manage promotional spending (PFA) to achieve sales goals.</li><li>
Utilize CRM to track sales activity, customer interactions, distributor feedback, and competitive insights.</li><li>
Provide sales forecasting and pipeline management.</li><li>
Ensure consistent communication and collaboration with internal stakeholders including Marketing, Customer Service, Product Management, and Operations.</li></ul> 
BEHAVIORAL CAPABILITIES<ul><li>
Business Acumen: Understands market trends, policies, competition, and strategic practices.</li><li>
Customer Focus: Committed to meeting and exceeding customer expectations, building trust and long-term relationships.</li><li>
Integrity: Acts in alignment with company values and ethical standards.</li><li>
Interpersonal Savvy: Builds strong relationships across all levels using diplomacy and tact.</li><li>
Communication Skills: Clearly conveys messages in written and verbal formats.</li><li>
Negotiation Skills: Navigates challenging situations effectively while maintaining relationships.</li><li>
Decision-Making: Makes informed decisions based on analysis, experience, and judgment.</li><li>
Results-Driven: Consistently exceeds sales goals and pushes for continued success.</li></ul>
EDUCATION and/or EXPERIENCE<ul><li>
Bachelor&rsquo;s degree in Business with a focus on Sales.</li><li>
3-5 years of progressive sales management experience.</li></ul>
REQUIRED SKILLS<ul><li>
Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).</li><li>
Experience using iPhones and laptops for business applications.</li><li>
Knowledge of Customer Relationship Management (CRM) software.</li><li>
Ability to manage and grow accounts in a virtual selling environment.</li></ul>
PHYSICAL REQUIREMENTS<ul><li>
Ability to work on a computer for extended periods.</li><li>
Travel required.</li></ul>
Equal Opportunity Employer</div>

Regional Sales Manager - Betco/Basic Coatings

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Betco Corporation

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Regional Sales Manager - Betco/Basic Coatings