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BOOKFORD PUBLICATIONS PRIVATE LIMITED

Job Opening: Social Media &amp; Digital Marketing ExecutiveLocation: Mundka, New Delhi Company: Bookford Publications Pvt. Ltd. Experience: 1&ndash;4 years (Publishing / FMCG / Kids' Products experience preferred) Employment Type: Full-Time, In-OfficeAbout UsBookford Publications is one of India&rsquo;s fastest-growing children&rsquo;s book publishing and manufacturing companies, delivering high-quality educational, activity, and story content across India and multiple international markets. We are expanding our digital presence and looking for a passionate, creative, and result-driven Social Media &amp; Digital Marketing Executive to lead and grow our online visibility.Job SummaryWe are seeking a talented individual who can handle end-to-end social media management, creative content creation, marketplace communication, and digital branding across multiple platforms such as LinkedIn, X (Twitter), Instagram, Facebook, YouTube, IndiaMART, TradeIndia, and GeM Portal. The candidate will be responsible for maintaining brand voice, designing creatives, creating short videos/reels, posting updates, generating leads, and boosting overall online engagement.Key Responsibilities1. Social Media Management<ul><li>Plan, schedule, and publish posts across Instagram, Facebook, LinkedIn, X, and YouTube.</li><li>Create monthly social media calendars with strategic themes.</li><li>Build and maintain consistent brand identity across all platforms.</li><li>Monitor analytics, generate insights, and optimize performance.</li><li>Reply to comments, messages, and maintain audience engagement.</li></ul>2. Creative Content Development<ul><li>Design high-quality creatives, carousel posts, banners, and infographics.</li><li>Create engaging short videos, reels, story templates, product showcases, and basic motion graphics.</li><li>Work closely with the internal design team to maintain brand consistency.</li><li>Write catchy captions, hashtags, and marketing copy aligned with Bookford&rsquo;s tone for kids&rsquo; content.</li></ul>3. Marketplace &amp; B2B Platforms<ul><li>Manage and update listings on IndiaMART and TradeIndia.</li><li>Handle inquiries, share catalogues, follow up with leads, and support B2B conversions.</li><li>Upload new products, respond to buyer queries, and maintain high response rate.</li></ul>4. Government &amp; Corporate Portals<ul><li>Regularly update and manage Bookford's profile on the GeM Portal.</li><li>Upload products, maintain documentation, and assist in tender participation when required.</li><li>Ensure compliance and proper listing formats.</li></ul>5. Brand Communication &amp; Marketing<ul><li>Create marketing plans for new book launches, combos, activity books, and seasonal campaigns.</li><li>Draft newsletters, promotional messages, and product announcement posts.</li><li>Collaborate with sales and e-commerce teams for promotional activities.</li></ul>6. Performance Tracking &amp; Reporting<ul><li>Track performance metrics across all platforms.</li><li>Prepare weekly and monthly performance reports.</li><li>Suggest growth strategies, ad-ideas, and content styles based on analytics.</li></ul>Skills &amp; RequirementsTechnical Skills<ul><li>Strong command over Canva / Photoshop / Illustrator</li><li>Knowledge of video editing tools like CapCut, Premiere Pro, InShot, Filmora, etc.</li><li>Understanding of social media algorithms, SEO basics, and digital trends</li><li>Experience in managing IndiaMART, TradeIndia, GeM Portal (preferred)</li></ul>Soft Skills<ul><li>Creative mindset with strong storytelling ability</li><li>Good communication &amp; writing skills</li><li>Highly organized and able to work with deadlines</li><li>Proactive, self-driven, and team-oriented</li></ul>Preferred Candidate Background<ul><li>Experience in children&rsquo;s books, publishing industry, stationery, toys, or kids&rsquo; content brands</li><li>Understanding of Bookford&rsquo;s audience&mdash;parents, teachers, distributors, retail buyers, and online shoppers</li><li>Ability to generate fresh, kid-friendly, colorful concepts for posts and reels</li></ul>Salary Range&#8377;15,000 &ndash; &#8377;18,000 per month (depending on skill, experience &amp; portfolio) Performance-based rewards and yearly increments.How to ApplySend your resume ishaangupta@bookfordpublications.com 9717367327Job Types: Full-time, Permanent, FresherPay: &#8377;15,000.00 - &#8377;18,000.00 per monthBenefits:<ul><li>Cell phone reimbursement</li><li>Commuter assistance</li><li>Health insurance</li><li>Internet reimbursement</li><li>Life insurance</li><li>Paid time off</li><li>Provident Fund</li></ul>Work Location: In person

Social Media and Marketing Coordinator

Join BOOKFORD PUBLICATIONS PRIVATE LIMITED and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

BOOKFORD PUBLICATIONS PRIVATE LIMITED

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Social Media and Marketing Coordinator