Qureos Mentor

BSH Home Appliances Egypt

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 To develop channel marketing programs for sales growth and revenue enhancement.
 
 
 Trade Marketing is marketing that targets distributors, wholesalers, and retailers with the goal of increasing opportunities for end-users to purchase products including:
 
 
 
 
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 Ensuring top-notch product visibility in the stores in terms of location choices, planogram customisation per account/store, deployment of respective POSM/POP per SKU
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 Market enhancement through excellence of execution via creating displays units/shop-in-shop in retailers&rsquo; showrooms and shops (modern and traditional sales channels) and own brand-stores
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 Tracking/monitoring activities and launches by competitors and their performance
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 Leads on-ground activation along the year to support sales figures
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 Owns the process of opening brand-stores (own and dealer-operated)
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 Manages all related aspects to regular promotions from determining quantities to ensuring nation-wide deployment
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 Analyses the results of the activity versus objectives set generating lessons learnt and improvement opportunities
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 Commercial strategy
 
 
 
 
 
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 Understands consumer journey across different touchpoints
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 Aligns category strategy, key messages and critical activities with brands
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 Develops channel marketing programs for sales growth and revenue enhancement
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 Works with marketing team to plan and conduct campaigns, trade shows and other promotional events.
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 Well-versed in sales contracts with channel customers ensuring agreements are executed
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 Evaluates existing marketing programs and recommend changes for improvements,
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 Works with team in executing marketing plan to support product positioning and branding initiatives.
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 Stays up-to-date on market trends, industry standards and competitors
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 Informs management on potential competitive threats and proposes responses
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 Performs business reviews and provide improvements
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 Monitors and manages expenses within allotted marketing budget.
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 Provides excellent customer services to ensure customer satisfaction and problem resolution
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 Identifies and quantifies growth potentials &amp; limitations (scenario analysis)
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 Calculates ROI of these activities, where appropriate
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 Define budget requirements
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 Discusses and agrees upon assortments for category per channel
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 Analyzes channel specific opportunities (e.g. identify assortment gaps and opportunities)
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 Activity planning &amp; budgeting
 
 
 
 
 
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 Aligns sell-out support (new product launches and active assortment)
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 Adapts communication in-line with strategy and consumer insights
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 Owns and monitors trade budget to ensure marketing activities are implemented
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 Defines the annual trade marketing plan (rolling 12 months)
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 Executes consistent marketing strategy incl. channel segmentation and in store/shopper marketing activities
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 Supports channel and product optimisation
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 Collaborates with marketing, sales and channel/account management to define and deliver tools and programs that are effective, sustainable, scalable and measurable.
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 Leads partner-related launch efforts for products, services and platforms.
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 Customer negotiations
 
 
 
 
 
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 Participates at major account negotiations and supports sell-in argumentation
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 Prepares category specific part for sell-in presentations by providing account specific sell-in arguments (e.g. assortment proposal, locations, display units)
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 Arranges for product samples, as required
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 Implementation support &amp; tracking
 
 
 
 
 
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 Monitors and steers stock availability of products
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 Reviews effectiveness &amp; efficiency of category activities
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 Reviews budget utilisation
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 Stays up-to-date target achievements (market share, turnover, profitability)
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 Ensures and communicates success of category in terms of sell-out and take adequate actions, with other stakeholders as required
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 Identify &amp; share category specific best-practices
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 Management of quality issues
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 Effectively manage a support team to achieve stated objectives, as required.
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 Education
 
 
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 Bachelor&rsquo;s Degree (Masters preferable)
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 Commercial/analytical education/brand communication/advertising
 
 
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 Experience
 
 
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 Minimum of 5 years of experience in either sales or marketing (product or brand management ) in consumer goods/electronics or FMCG industry
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 Proven ability to manage a brand/category holistically
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 Experienced in generating consumer/shopper insights and leveraging them to improve brand/category KPIs sustainable
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 Demonstrated practice to build up local brand/category development plans (incl. target and strategy setting as well as campaigns and activities)
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 Execution of campaigns and activities in close collaboration with sales functions and trade marketing
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 Experiences in managing brand/category P&amp;L and allocating budget to activities (ROI)
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 Specific knowledge
 
 
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 Ability to leverage the synthesis between marketing and sales
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 Ability to convince &amp; enthuse other stakeholders in supporting category initiatives
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 First experiences in planning, structuring and leading negotiations with retailers
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 Industry/product knowledge (preferably)
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 Versatile language skills (preferably English)
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 General business skills, e.g. computer skills
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 Excellent leadership/communication skills
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Trade Marketing Expert

Join BSH Home Appliances Egypt and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

BSH Home Appliances Egypt

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Trade Marketing Expert