Qureos Mentor

California Baptist University

<div><div>The Web Experience &amp; Digital Content Strategist ensures that California Baptist University&rsquo;s digital presence is future-ready, discoverable and aligned with the university&rsquo;s mission. The strategist leads efforts in content design, AI search optimization and web experience improvements to drive student recruitment and engagement. This role goes beyond updating pages &mdash; it blends strategy, analytics and innovation to ensure CBU is visible in traditional search, emerging AI search engines and across digital recruitment channels.</div>
Essential Duties and Responsibilities
<div>Other duties may be assigned.</div><div>
<ul><li>Assist the Director of Web Services and other members of the marketing unit in maximizing the internet marketing efforts for the www.calbaptist.edu website.</li></ul>
<ul><li>Develop, edit and optimize web content to guide prospective students and families through the recruitment funnel, ensuring content is clear, persuasive and aligned with the CBU brand voice and mission.</li></ul>
<ul><li>Collaborate with admissions, academic and creative teams to create integrated content experiences across web and digital platforms.</li></ul>
<ul><li>Monitor how CBU appears in AI Overviews (Google SGE, Perplexity, etc.) and optimize content for AI-driven search. Implement structured data (schema), FAQs and conversational copy to increase discoverability.</li></ul>
<ul><li>Conduct keyword and audience research to ensure alignment with prospective student search behavior. Translate data into actionable insights to reduce bounce rates, increase inquiries and improve the application journey.</li></ul>
<ul><li>Develop dashboards and reports for leadership that demonstrate content performance and ROI.</li></ul>
<ul><li>Ensure message consistency across CBU-owned web properties, InstaPage landing pages and advertising copy.</li></ul>
<ul><li>Support paid and organic campaigns by creating and optimizing web landing pages. Partner with marketing colleagues to test and improve conversion-focused content.</li></ul>
<ul><li>Use Google Analytics 4, Tag Manager and other tools to measure engagement, track conversions and recommend improvements.</li></ul>
<ul><li>Use AI tools to accelerate workflows (drafting metadata, creating variations of content, accessibility checks) while ensuring accuracy and brand alignment.</li></ul>
<ul><li>Stay ahead of emerging trends in AI, SEO and digital marketing; recommend proactive strategies to keep CBU competitive in search and serve as a resource to other staff on how to structure content for both human and machine audiences.</li></ul>
<ul><li>Partner with creative, video and social teams to repurpose content across channels.</li></ul>
<ul><li>Ensure CBU&rsquo;s mission and Christian identity are clearly reflected in digital storytelling. Consistently model the division&rsquo;s commitment to service, excellence, humility and dignity in interactions with faculty, staff, students and external audiences.</li></ul>
<ul><li>Meet project deadlines set by supervisor. Proactively communicate with supervisor when completion by deadline in jeopardy.</li></ul>
<ul><li>Work on multiple concurrent projects while maintaining high standards of excellence, conformity to University standards and positive, cooperative attitude.</li></ul>
<ul><li>Share and consistently express division&rsquo;s commitment to express Christ&rsquo;s attitude of service, excellence, humility and dignity in each interaction with University clients and external vendors.</li></ul>
</div>Supervisory Responsibilities
<div>This position could be responsible for assigning work and/or giving direction to part-time Student Workers, in order to complete work assignments.</div>
Other Knowledge Skills and Abilities
<div>To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.</div><ul>
<li>Demonstrated ability and willingness to live and uphold the University&rsquo;s Christ-centered mission and values.</li>
<li>Strong writing and editing skills with ability to adapt for multiple audiences.</li>
<li>Proficiency with SEO, web analytics (GA4), CMS platforms and schema/structured data.</li>
<li>Familiarity with AI tools for content production, auditing and optimization.</li>
<li>Experience in conversion optimization and A/B testing.</li>
<li>A thorough knowledge of: Business English and arithmetic; general office methods, procedures and practices.</li>
<li>Strong project management and organizational skills; ability to manage multiple projects.</li>
<li>Ability to gather data, compile information, and prepare reports.</li>
<li>Strong interpersonal skills and ability to collaborate across departments.</li>
<li>Strong organizational skills and detail oriented.</li>
<li>Analytical mindset with ability to interpret data and recommend action.</li><br>
<p></p>
</ul><div>
<br>
<b>PHYSICAL</b><b> </b><b>DEMANDS</b><b>: </b>The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand, walk, and sit; and requires sufficient hand, arm, and finger dexterity to operate computer keyboard or other office equipment. Requires visual acuity to read words and numbers; and speaking and hearing ability sufficient to communicate in person or over the phone. The employee must occasionally lift and/or move up to 25 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.<br>
</div><div><b>WORK</b><b> </b><b>ENVIRONMENT</b><b>: </b>The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate. Work normally performed in a typical interior/office work environment, with minimal exposure to health or safety hazards.</div>
Education and/or Experience
<div>Bachelor&rsquo;s degree in marketing, communications, digital media or related field; 2&ndash;4 years of experience in web content strategy, SEO/SEM or digital marketing; higher education experience preferred but not required.</div>
<div><div>Posting Detail Information
</div><p></p><div><div><div><div><b>Open Date</b></div> <div>10/07/2025</div>
</div><div></div><div>
</div><br>
<div></div><div><div><b>Open Until Filled</b></div> <div>Yes</div>
</div><br>
<div><div><b>Special Instructions to Applicants</b></div>
</div><br>
<div></div><div><div><b>Nondiscrimination Statement</b></div>
<p>State and Federal law permit California Baptist University to discriminate on the basis of religion in order to fulfill its purpose. The University does not discriminate contrary to either State or Federal law.</p><br>
</div><br>
<div><div><b>Quick Link to Posting</b></div> <div>https://jobs.calbaptist.edu/postings/9679</div></div></div></div></div></div>

Web Experience & Digital Content Strategist

<div><div>Performs full range of human resource activities including employment, recruitment, benefits, employee records, compensation, attendance management, employee communications, and compliance by performing the following duties.</div>
Essential Duties and Responsibilities
<div>Other duties may be assigned.</div><div>
<ul><li>Maintain and update employee confidential file information such as personal data, compensation, benefits, tax data, attendance, performance reviews or evaluations, and terminations, and provide necessary personnel action information to payroll for processing.</li></ul>
<ul><li>Create, update, and maintain clear, comprehensive job descriptions for all positions across the organization. Ensure job descriptions accurately reflect role responsibilities, qualifications, required skills, and performance expectations.</li></ul>
<ul><li>Collaborate with department heads and hiring managers to define new positions and assess existing roles. Conduct job analysis to ensure that positions align with organizational needs, goals, and market standards.</li></ul>
<ul><li>Manage the recruiting process, including posting job openings, sourcing candidates, scheduling interviews, and coordinating job offers. Assist in the development of interview guides and candidate assessments.</li></ul>
<ul><li>Conduct regular market research to ensure competitive compensation and benefits offerings. Provide recommendations for salary ranges and job classification structures based on external benchmarks.</li></ul>
<ul><li>Plan and conduct new employee orientation to foster positive attitude toward the University goals.</li></ul>
<ul><li>Respond to and resolve employee relations issues using established procedures per the University Employee Handbook. Foster a positive work environment by maintaining open communication and resolving issues promptly.</li></ul>
<ul><li>Support managers in the performance review process, providing guidance on goal setting, feedback delivery, and employee development plans. Maintain records of performance evaluations and assist in managing employee development programs</li></ul>
<ul><li>Ensure HR policies and procedures comply with federal, state, and local laws and regulations, including internal audit and documentation requirements.</li></ul>
<ul><li>Serve as back-up assistance for incoming student worker processing; review HR packet turned in by students for complete and accurate information with review of their personal identification for I-9 form purposes. Process payroll information and changes with necessary information transmitted to student payroll to process.</li></ul>
<ul><li>Prepare and file reports of accidents and injuries in compliance with OSHA requirements; compile and respond to all workers&rsquo; compensation issues when designated person is absent.</li></ul>
<ul><li>Serve as a primary point of contact for employees regarding HR-related questions, offering accurate information and guidance on a variety of HR topics.</li></ul>
<ul><li>Examine employee files to respond to requests for information, ensuring confidentiality of sensitive data while providing necessary details to authorized persons.</li></ul>
<ul><li>Manage the termination process, including conducting exit interviews, ensuring proper paperwork is completed, and ensuring compliance with legal requirements (e.g., final pay, COBRA).</li></ul>
<ul><li>Prepare and maintain HR reports for management, including turnover rates, compensation reports, metrics, and compliance documentation. Assist with audits and ensure all HR records meet legal and organizational requirements.</li></ul>
<ul><li>Assist in the development and facilitation of training opportunities within the organization to support employee growth, skills development, and organizational goals.</li></ul>
<ul><li>Participate in strategy sessions with the HR team on policy and HR practices to further develop initiatives that support the University&rsquo;s institutional goals. Stays current on applicable law changes, trends, and innovations.</li></ul>
<ul><li>Compile data from personnel records and prepare reports, as needed.</li></ul>
<ul><li>Prepare clear and professional HR-correspondence, including policy updates, announcements, and other communications for employees and leadership.</li></ul>
<ul><li>Maintain filing of personnel records and related documents.</li></ul>
<ul><li>Complete special projects and analyses under the direction of the Director of Human Resources.</li></ul>
</div>Supervisory Responsibilities
<div>This position could be responsible for assigning work and/or giving direction to part-time Student Workers, in order to complete office work assignments.</div>
Other Knowledge Skills and Abilities
<div>To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.</div><ul>
<li>Demonstrated ability and willingness to live and uphold the University&rsquo;s Christ-centered mission and values.</li>
<li>Knowledge of all pertinent federal, state, and local laws, codes, and regulations, including filing and compliance requirements.</li>
<li>Skill in the use of personal computers and related software applications.</li>
<li>Ability to make independent administrative and procedural decisions, and judgments on sensitive, confidential issues.</li>
<li>A thorough knowledge of: Business English and arithmetic; general office methods, procedures and practices.</li>
<li>Knowledge of the basic principles and practices of human resources administration including recruitment, compensation and benefits.</li>
<li>Ability to plan, develop, and coordinate multiple projects.</li>
<li>Ability to read and write at a level appropriate to the duties of the position.</li>
<li>Ability to gather data, compile information, and prepare reports.</li>
<li>Strong interpersonal and communication skills, and the ability to work effectively with a diverse faculty, staff and student body.</li>
<li>Strong organizational skills and detail oriented.</li>
<li>Ability to maintain confidentiality.</li>
<li>Excellent telephone courtesy, knowledge and experience.</li>
<li>Ability to coordinate and organize meetings and/or special events.</li>
<li>Ability to interpret, adapt, and apply guidelines and procedures.</li>
<li>Knowledge of the methods and practices of records management.</li>
<li>Ability to resolve customer complaints and concerns.</li><br>
<p></p>
</ul><div>
<br>
<b>PHYSICAL</b><b> </b><b>DEMANDS</b><b>: </b>The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand, walk, and sit; and requires enough hand, arm, and finger dexterity to operate computer keyboard or other office equipment. Requires visual acuity to read words and numbers; and speaking and hearing ability enough to communicate in person or over the phone. The employee must occasionally lift and/or move up to 15 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</div>
Education and/or Experience
<div>Bachelor&rsquo;s degree from four-year college or university in business administration, human resources, or related field; and three to five years related experience and training in the department of Human Resources; or equivalent combination of education and experience . Experience in higher education is preferred.</div>
<div><div>Posting Detail Information
</div><p></p><div><div><div><div><b>Open Date</b></div>
</div><div></div><div>
</div><br>
<div></div><div><div><b>Open Until Filled</b></div>
</div><br>
<div></div><div><div><b>Special Instructions to Applicants</b></div>
<div>Priority consideration given to applications received by October 31, 2025.</div>
</div><br>
<div><div><b>Nondiscrimination Statement</b></div>
<p>State and Federal law permit California Baptist University to discriminate on the basis of religion in order to fulfill its purpose. The University does not discriminate contrary to either State or Federal law.</p><br>
</div><br>
<div><div><b>Quick Link to Posting</b></div> <div>https://jobs.calbaptist.edu/postings/9684</div></div></div></div></div></div>

Human Resources Generalist

Join California Baptist University and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

California Baptist University

ABOUT_COMPANY

Web Experience & Digital Content Strategist

Human Resources Generalist