Qureos Mentor

Calpion/Plutus Health

<div>Company Overview 


Plutus Health Inc is a high-growth, tech-enabled Revenue Cycle Management company serving 1,000+ healthcare providers nationwide. 


Recognition &amp; Growth
<ul>
<li>Inc 5000 honoree &ndash; 2 consecutive years recognized for rapid revenue growth</li>
<li>SMU Cox 100 - 3 consecutive years (fastest-growing Dallas companies)</li>
<li>Proven scalability: Built on proprietary technology + dedicated global teams</li></ul> 


Dual-Brand Portfolio
<ul>
<li>Plutus Health (Primary): Tech-enabled RCM outsourcing serving multi-specialty practices, behavioral health, and specialty providers across medical billing, coding, denial management, AR optimization</li>
<li>Artemis ABA: Practice management SaaS platform for ABA therapy providers</li></ul> 


What Makes Us Different
<ul>
<li>Technology-first approach: Proprietary workflows, AI-powered automation, real-time analytics</li>
<li>Vertical expertise: Deep specialization in behavioral health, ABA therapy, ASC billing</li>
<li>Global delivery advantage: Round the clock support with cost savings</li>
<li>KPI driven pricing model</li>
<li>Rapid growth trajectory: Expanding client base, geographic footprint, and service capabilities</li></ul> 


Position Summary 


Enterprise B2B Marketing Leader driving aggressive growth strategy

Report directly to CEO. Own complete marketing function for both RCM services + SaaS software. Build scalable marketing engine that accelerates pipeline growth, drives enterprise client acquisition, and positions Plutus Health as a market leader in tech-enabled RCM. 


CRITICAL REQUIREMENTS (Must Have) 


Enterprise ABM Experience
<ul>
<li>10+ years B2B marketing leadership targeting healthcare enterprises</li>
<li>Proven ABM program success with measurable pipeline</li>
<li>Built and executed multi-touch ABM campaigns targeting C-suite + clinical decision-makers</li>
<li>Experience with 12 month enterprise sales cycles involving 5-10 stakeholders</li>
<li>Track record of 30%+ improvement in sales cycle velocity through ABM</li></ul> 


Healthcare Industry Expertise
<ul>
<li>RCM outsourcing services marketing (medical billing, coding, denial management)</li>
<li>Healthcare SaaS go-to-market experience (EMR/EHR, practice management, billing software)</li>
<li>Deep understanding of healthcare buyer personas: CFOs, CEO, PE backed board</li>
<li>Experience marketing to CFOs and PE-backed healthcare organizations: Ability to create ROI-focused messaging that resonates with financial decision-makers and boards focused on EBITDA improvement, operational efficiency, and portfolio optimization</li>
<li>Knowledge of HIPAA compliance in marketing operations</li>
<li>Experience marketing to: Multi-specialty practices, ABA therapy providers, behavioral health clinics, PE portfolio companies</li></ul> 


Digital Marketing Mastery
<ul>
<li>HubSpot expert: Deep experience building workflows, lead scoring, attribution reporting, and marketing automation in HubSpot Marketing Hub</li>
<li>Full-funnel digital strategy: SEO, SEM, LinkedIn, programmatic display, retargeting</li>
<li>Marketing automation expertise (HubSpot, Marketo, Pardot)</li>
<li>Intent data platforms (6sense, ZoomInfo, Bombora)</li>
<li>Account-based advertising and personalization (Demandbase, Terminus, Mutiny)</li></ul> 


AI-Powered Marketing Innovation
<ul>
<li>Leverage AI for scale and efficiency: Experience using generative AI for content creation, personalization, campaign optimization</li>
<li>Marketing automation with AI: Implementing predictive lead scoring, AI-driven email optimization, chatbots for lead qualification, dynamic website personalization</li>
<li>Proven track record reducing content creation time by 40%+ while maintaining quality through AI tools</li></ul> 


Brand &amp; Market Leadership
<ul>
<li>Trade show and event strategy: HFMA, CASP, BHB, ASCA conferences - booth design, sponsorships, ROI tracking</li>
<li>Brand positioning and messaging: Competitive differentiation against market leaders</li>
<li>Thought leadership programs: Whitepapers, industry reports, research studies, executive briefings</li>
<li>Customer engagement: User conferences, customer advisory boards, reference programs, success stories</li>
<li>Analyst relations: Engaging KLAS, Black Book, Gartner to build market credibility</li></ul> 


Execution Excellence
<ul>
<li>Built marketing function from scratch at growth-stage company ($50M-$100M revenue)</li>
<li>Managed marketing budgets $ 3M+ with strong ROI discipline</li>
<li>Led teams of 5-10+ (internal + agencies)</li>
<li>Proven content creation engine: case studies, whitepapers, video, webinars</li></ul> 


STRONG PLUS (Differentiators) 


Industry Experience
<ul>
<li>Global delivery model marketing experience</li>
<li>ABA/behavioral health/ASC market knowledge</li>
<li>PE-backed healthcare company marketing experience</li>
<li>Marketing engagement with healthcare CFOs, COOs, and PE portfolio company boards</li>
<li>Competitive intelligence experience</li></ul> 


Technical Capabilities
<ul>
<li>HubSpot certifications (Marketing Software, Inbound, Revenue Operations)</li>
<li>AI marketing tools: ChatGPT, Claude, Jasper, Copy.ai, Drift AI, 6sense AI</li>
<li>Predictive analytics and propensity modeling</li>
<li>Marketing data warehouse architecture</li>
<li>API integrations and martech stack optimization</li></ul> 


Strategic Skills
<ul>
<li>Market research and analyst relations (KLAS, Black Book, Gartger)</li>
<li>Key Opinion Leader (KOL) development programs</li>
<li>Partner/channel marketing experience</li>
<li>PE firm relationship building and portfolio company targeting</li></ul> 


KEY RESPONSIBILITIES 


Strategic Planning (25%)
<ul>
<li>Own revenue contribution target through marketing-sourced pipeline</li>
<li>Develop integrated marketing strategy across services (Plutus) + software (Artemis)</li>
<li>Build ICP definitions and account selection criteria for ABM programs</li>
<li>Create competitive positioning</li>
<li>Design and execute tiered ABM programs</li>
<li>Target named enterprise accounts with customized campaigns</li>
<li>Develop CFO-focused value propositions: Create financial models, ROI calculators, and EBITDA impact analyses for PE-backed organizations</li></ul> 


Brand, Events &amp; Market Presence (25%)
<ul>
<li>Plan and execute major healthcare conferences annually</li>
<li>Target PE firm events and healthcare investment conferences: Build relationships with PE firms managing healthcare portfolios</li>
<li>Launch annual customer conference</li>
<li>Create customer advisory board</li>
<li>Produce whitepapers annually on RCM trends, ABA therapy outcomes, industry benchmarks, CFO-focused content on revenue optimization and cost reduction</li>
<li>Engage KLAS, Black Book, Gartner for vendor evaluations and rankings</li>
<li>Build PR strategy and media coverage in healthcare trade publications</li></ul> 


Demand Generation (35%)
<ul>
<li>Generate marketing-qualified accounts (MQAs)</li>
<li>Drive company pipeline from marketing sources</li>
<li>Execute LinkedIn ABM campaigns</li>
<li>Build SEM strategy capturing high-intent search traffic (</li>
<li>Create vertical-specific content for multi-specialty practices, behavioral health, ABA therapy</li>
<li>Develop board-ready materials: Executive summaries, financial impact assessments, implementation roadmaps</li>
<li>Optimize conversion funnels</li>
<li>Implement AI-powered lead scoring, email optimization, and dynamic content personalization</li></ul> 


Sales Enablement &amp; Team (15%)
<ul>
<li>Create account-specific microsites and personalized landing pages</li>
<li>Develop competitive battlecards and sales presentation decks</li>
<li>Build CFO-specific sales tools: ROI models, total cost of ownership analyses, payback period calculators</li>
<li>Weekly pipeline reviews with sales leadership</li>
<li>Recruit and manage 3-5 person team (demand gen, content, digital, operations, events)</li>
<li>Build real-time dashboards tracking account engagement, pipeline, revenue</li></ul> 


QUALIFICATIONS 


Education &amp; Experience
<ul>
<li>Bachelor's degree in Marketing, Business, Communications (required)</li>
<li>MBA or healthcare-related advanced degree (strongly preferred)</li>
<li>10+ years B2B healthcare marketing leadership</li>
<li>5+ years enterprise ABM program management</li>
<li>3+ years RCM or healthcare SaaS marketing</li>
<li>Experience selling to CFOs and PE-backed healthcare organizations</li></ul> 


Technical Skills
<ul>
<li>HubSpot: Marketing Hub expert (workflows, lead scoring, attribution reporting)</li>
<li>AI Tools: Generative AI for content, predictive analytics, marketing automation</li>
<li>LinkedIn Campaign Manager + Sales Navigator</li>
<li>Google Analytics 4, Google Ads, Tag Manager</li>
<li>ABM platforms: Demandbase, 6sense, or Terminus</li>
<li>Intent data: ZoomInfo, Bombora, Clearbit</li>
<li>Analytics: Tableau, Looker, or Power BI</li>
<li>Financial modeling tools for ROI/TCO analysis</li></ul> 


Leadership Competencies
<ul>
<li>Data-driven decision making with metrics obsession</li>
<li>Financial acumen: Ability to speak CFO language - EBITDA, cash flow, ROI, payback periods</li>
<li>Cross-functional collaboration between marketing, sales, product, operations</li>
<li>Healthcare expertise: RCM workflows, HIPAA, healthcare buying committees</li>
<li>C-suite engagement skills: Comfortable presenting to boards and executive teams</li>
<li>Execution speed: bias for action, comfortable with ambiguity</li>
<li>Strategic + tactical: 3-year vision while executing daily campaigns</li></ul> 


WORKING STYLE &amp; CULTURE FIT 


You'll thrive here if you:
<ul>
<li>Move fast: High-growth environment; execution speed critical</li>
<li>Love data: Every decision backed by metrics; live in dashboards</li>
<li>Direct communication: CEO prefers bullet points, quick decisions, minimal fluff</li>
<li>Speak CFO: Comfortable translating marketing into financial impact</li>
<li>Entrepreneurial: Comfortable building from ground up; minimal bureaucracy</li>
<li>Results-oriented: Measured on pipeline and revenue, not activities</li>
<li>Hands-on: Not afraid to build workflows yourself while managing the team</li></ul> 


WHY JOIN PLUTUS HEALTH?
<ul>
<li>Momentum: Inc 5000 + SMU Cox 100 (3 years) = proven growth trajectory</li>
<li>Impact: Build marketing function from ground up at critical inflection point</li>
<li>Growth Market: Healthcare RCM + ABA software both expanding rapidly</li>
<li>Target Rich Environment: PE firms managing healthcare portfolio companies</li>
<li>Competitive Advantage: Global delivery model + proprietary technology = cost advantage</li>
<li>Leadership: Experienced operators; decisive, empowering CEO</li></ul> 
 
APPLICATION PROCESS

Submit:
<div>
<ul><li>Resume highlighting ABM results, HubSpot experience, healthcare marketing success</li></ul>
<ul><li>Brief answers (2 pages total):
<ul><li>Most successful ABM campaign: accounts, tactics, pipeline/revenue impact</li>
<li>Example of marketing to CFOs/PE-backed organizations: messaging, content, results</li>
<li>How you've used AI to improve marketing efficiency and results</li>
<li>Trade show strategy for dual brands</li>
<li>Approach to marketing RCM services + ABA software</li>
<li>90-day plan: priorities, quick wins, resource needs</li>
</ul>
</li></ul></div>Send to: sreenath.pamisetty@plutushealthinc.com</div>

Head of Marketing

Join Calpion/Plutus Health and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Calpion/Plutus Health

ABOUT_COMPANY

Head of Marketing