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Capitol Tech Solutions Inc

Digital Marketing SpecialistCapitol Tech Solutions (CTS) is a leading tech consulting company that partners with businesses across various industries to provide innovative solutions and drive digital transformation. Our team of skilled professionals is committed to delivering top-notch consulting services that help our clients stay ahead of the competition and achieve their business objectives. As we continue to expand our reach, we are seeking a talented and motivated Digital Marketing Specialist to join our dynamic team.Primary Responsibilities:The Digital Marketing Specialist will be responsible for implementing and maintaining various marketing initiatives that support demand generation, client communication, paid advertising, lead nurturing, lead scoring, search engine marketing, content management, and analytics.<ul><li>Develop, recommend, and implement clients' paid media advertising and marketing campaign(s) strategy.</li><li>Build strong, long-term client relationships and maintain frequent communication</li><li>Track and monitor Ad performance and adjust strategy based on present data and performance forecasting.</li><li>Present and Analyze web and campaign performance metrics, data, progress, and updates.</li><li>Prepare and present reports on KPIs such as engagement, conversions, and ROI.</li><li>Write, edit, and proofread high-quality content for websites, blogs, social media, email campaigns, press releases, and marketing materials.</li><li>Collaborate with the design and development teams to produce engaging content that aligns with branding and client objectives.</li><li>Optimize content for SEO to improve visibility and search engine rankings.</li><li>Identify and implement technology tools to support marketing campaigns designed for digital projects to increase customer ROI.</li><li>Explore operational processes while identifying opportunities for automation, new operational applications, and learning functionality.</li><li>Support the Web Development Team in preparing client documents and website audits.</li><li>Ongoing understanding of digital technology trends to turn business processes into automated functions.</li><li>Conduct research to understand customer needs, market trends, and competitor strategies. Use insights to refine targeting and messaging.</li><li>Execute testing needed to ensure the desired functionality and data integrity automated solution meets business requirements and deadlines.</li></ul>Qualifications:<ul><li>Bachelor's degree in a related field such as marketing, communications, business, public relations, journalism, English, or equivalent work-related experience.</li><li>5+ years of experience required.</li><li>Basic understanding of SEO principles and content optimization strategies.</li><li>Knowledge of business tools and platforms, advertising/marketing concepts, paid advertising platforms, and related software.</li><li>In-depth knowledge and understanding of online marketing tools and paid advertising platforms (HubSpot, Facebook, LinkedIn, Twitter, TikTok, Google Ads, MailChimp, and Constant Contact).</li><li>In-depth knowledge of Google Analytics and Google Tag Manager.</li><li>Previous experience with paid digital media.</li><li>Exceptional writing, editing, and proofreading skills with an eye for detail.</li><li>Experience leveraging and crafting effective prompts for AI tools, including ChatGPT, Microsoft Copilot, and Google Gemini, to enhance productivity and generate strategic insights.</li><li>Strong background in customer service, with the ability to communicate confidently and professionally with clients to build trust and accurately assess their business requirements.</li></ul>Job Type: Full-timePay: $75,000.00 - $80,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Flexible schedule</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Digital Marketing Specialist

Join Capitol Tech Solutions Inc and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Capitol Tech Solutions Inc

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Digital Marketing Specialist