Qureos Mentor

Carter & White

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 Position Summary
 
 
 
 We are looking for a highly strategic, data-literate, and customer-obsessed
 
 CRM Manager
 
 to lead our customer engagement and lifecycle marketing efforts. This role is pivotal in shaping how we interact with our customers &mdash; delivering personalized, meaningful experiences that drive loyalty, retention, and long-term brand advocacy.
 
 
 You will own the end-to-end CRM strategy and execution across all touchpoints, partnering closely with cross-functional teams across Digital, eCommerce, Merchandising, Creative, and Analytics. The ideal candidate will have a deep understanding of customer data, omnichannel behaviors, and the nuances of consumer engagement in the fashion or luxury retail space.
 
 
 
 Key Responsibilities
 
 
 
 
 Strategy &amp; Planning
 
 
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 Design and implement a customer-centric CRM strategy that aligns with the broader brand and commercial objectives, with a strong focus on segmentation, personalization, and lifecycle marketing.
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 Own the customer journey from onboarding to retention, with tailored communications and data-driven decision-making at every stage.
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 Champion the use of customer insights to inform campaign planning, loyalty initiatives, and digital product enhancements.
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 Campaign Management
 
 
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 Plan, manage, and execute targeted CRM campaigns across email, SMS, app push notifications, and other emerging direct-to-customer channels.
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 Drive segmentation strategies using behavioral, transactional, and demographic data to deliver hyper-relevant communications.
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 Collaborate with internal teams to develop dynamic content and customer journeys that enhance the brand experience.
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 Loyalty &amp; Retention
 
 
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 Lead the development and optimization of loyalty programs and customer retention strategies.
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 Identify opportunities to increase CLV (Customer Lifetime Value) through up-sell, cross-sell, win-back, and reactivation tactics.
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 Data &amp; Analytics
 
 
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 Partner with data and BI teams to define KPIs and build performance dashboards that track the health of the CRM program.
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 Leverage analytics to test, optimize, and refine messaging, timing, and targeting strategies.
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 Translate campaign performance into actionable insights and communicate results and recommendations to stakeholders.
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 Technology &amp; Tools
 
 
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 Oversee the CRM platform (e.g., Salesforce Marketing Cloud, Klaviyo, Emarsys, Bloomreach, etc.), ensuring seamless integration with eCommerce, POS, and other customer data sources.
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 Stay informed on CRM and MarTech innovations, recommending tools and technologies that can elevate customer engagement.
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 Required Qualifications
 
 
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 5+ years&rsquo; experience in CRM, customer lifecycle marketing, or retention strategy &mdash; ideally within fashion, beauty, or luxury retail.
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 Strong command of CRM tools, email service platforms, and customer data infrastructure.
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 Deep understanding of customer segmentation, lifecycle campaigns, and personalization best practices.
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 Proven track record of delivering measurable improvements in customer retention, engagement, and revenue.
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 Analytical mindset with experience using tools like Google Analytics, Looker, Tableau, or similar.
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 Ability to distill complex data into clear narratives and strategic recommendations.
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 Experience managing creative and production workflows for content across CRM channels.
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 Excellent stakeholder management and communication skills.
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 Passion for fashion, style, and brand storytelling.
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 Preferred Experience
 
 
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 Experience with omnichannel CRM across retail and digital ecosystems.
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 Knowledge of GDPR and global data privacy regulations.
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 Background in luxury or premium fashion retail is highly desirable.
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 Experience launching loyalty programs or membership platforms.
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 What We Offer
 
 
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 An opportunity to shape and scale CRM at a high-growth fashion brand.
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 A collaborative, cross-functional team environment that values innovation and creativity.
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 Access to industry-leading tools and platforms.
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 Competitive salary, benefits, and employee perks.
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 A company culture that celebrates individuality, diversity, and purpose-driven work.
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Customer Relationship Management Specialist

Join Carter & White and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Carter & White

ABOUT_COMPANY

Customer Relationship Management Specialist