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Casetify

<div><p><b>Purpose of Position</b></p>
<p>
CASETiFY is seeking a <b>Senior Integrated Marketing Manager (US)</b> to lead and elevate our brand presence in the United States.</p>
<p>
Based in Los Angeles, this is a senior, high-impact role for a commercially driven marketing leader who thrives at the intersection of culture, creativity, and performance. You will shape how CASETiFY shows up in the US market &mdash; from seasonal moments and product launches to influencer ecosystems, affiliate growth, and lifecycle marketing.</p>
<p>
This role requires someone who can operate independently, think strategically, and execute with speed and precision. You are both a brand builder and a performance-minded operator &mdash; comfortable translating insights into action and aligning local initiatives with global priorities.</p>
<p>
Beyond leading today's initiatives, you will help <b>build the foundation and future structure of the US marketing team</b> as the business continues to scale.</p><p><br>
<b>
Job Description</b></p>
<h4 class="jobSectionHeader"><b>
Integrated Marketing &amp; US Market Leadership</b></h4>
<ul><li>Develop and execute integrated marketing strategies tailored to the US market.</li>
<li>Own the US marketing calendar, embedding US-specific seasonal, cultural, and retail moments into annual planning.</li>
<li>Lead go-to-market execution for product launches, collaborations, and brand campaigns.</li>
Ensure seamless alignment across social, influencer, PR, affiliate, digital, and CRM channels.<br>
<li>
</li>
</ul><h4 class="jobSectionHeader"><b>Brand, Content &amp; Cultural Relevance</b></h4>
<ul><li>Partner closely with Creative to shape compelling, platform-native storytelling that reflects CASETiFY's design-forward and culturally connected DNA.</li>
<li>Balance high-impact campaign moments with a strong always-on brand presence.</li>
Identify culturally relevant collaboration and partnership opportunities that strengthen both brand equity and commercial impact.<br>
<li>
</li>
</ul><h4 class="jobSectionHeader"><b>Influencer &amp; Affiliate Ecosystem</b></h4>
<ul><li>Lead US influencer strategy across tiers &mdash; from emerging creators to established talent.</li>
<li>Build long-term creator relationships to drive sustained advocacy and engagement.</li>
<li>Identify and develop affiliate marketing opportunities within the US market.</li>
Partner with the Global Affiliate team to support onboarding, scaling, and optimization of key partnerships.<br>
<li>
</li>
</ul><h4 class="jobSectionHeader"><b>Performance &amp; Analytics</b></h4>
<ul><li>Set clear KPIs and success metrics across all US marketing initiatives.</li>
<li>Measure effectiveness across campaigns and channels, ensuring alignment with commercial objectives.</li>
<li>Utilize data and analytics to derive insights, optimize performance, and inform strategic decisions.</li>
Present key insights and performance updates to senior leadership, translating results into actionable next steps.<br>
<li>
</li>
</ul><h4 class="jobSectionHeader"><b>Customer Retention &amp; Conversion</b></h4>
<ul><li>Work closely with the Global CRM team to drive full-funnel lifecycle marketing strategy for the US market.</li>
<li>Lead customer segmentation, A/B testing, and optimization of eDM and post-purchase journeys.</li>
<li>Strengthen the end-to-end conversion funnel across digital touchpoints.</li>
Drive initiatives that improve retention, cross-sell, repeat purchase, and Customer Lifetime Value (CLV).<br>
<li>
</li>
</ul><h4 class="jobSectionHeader"><b>Growth Collaboration &amp; Market Insights</b></h4>
<ul><li>Partner closely with the Global Growth &amp; Performance Marketing teams to provide local market context, creative alignment, and consumer insights.</li>
<li>Contribute to campaign optimization through a strong understanding of US audience behavior, cultural trends, and platform dynamics.</li>
Bring an analytical and insights-driven mindset to all decision-making.<br>
<li>
</li>
</ul><h4 class="jobSectionHeader"><b>Building the Future US Marketing Team</b></h4>
<ul><li>Help define the structure, capabilities, and priorities of the future US marketing organization.</li>
<li>Establish scalable processes and effective cross-functional ways of working.</li>
<li>Mentor and develop emerging talent as the team grows.</li><br>
</ul>
<p><b>Requirement</b></p>
<ul>
<li>Bachelor's or Master's degree in Business, Marketing, or related field.</li>
<li>8&ndash;10+ years of experience in integrated, brand, or growth marketing within a fast-paced DTC, lifestyle, fashion, or consumer brand environment.</li>
<li>Proven ability to lead market-level marketing initiatives with independence and accountability.</li>
<li>Strong understanding of performance marketing, CRM, and lifecycle strategies.</li>
<li>Analytical and commercially minded, with the ability to translate data into insight and action.</li>
<li>Deep familiarity with the US consumer landscape and digital ecosystem (Instagram, TikTok, YouTube).</li>
<li>Strategic thinker with strong cross-functional collaboration skills.</li>
<li>Entrepreneurial, proactive, and comfortable operating in a dynamic growth environment.</li>
<li>Based in Los Angeles and excited to contribute to a globally recognized brand.</li></ul><br>
<p></p>
<p>
#HKUS</p></div>

Senior Integrated Marketing Manager, US

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Senior Integrated Marketing Manager, US