Qureos Mentor

Central Garden & Pet

<div>
 
 Description
 
 
 
 Central Garden &amp; Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. We are making significant investments in our marketing team, fueling our growth aspirations behind consumer-driven innovation and consumer insights-based content.
 
 
 Our Pet Segment is searching for a Digital Marketing Manager to join our high-growth, startup team on the &ldquo;Health and Wellness&rdquo; Business Unit (BU). This BU offers products that support the general health and wellbeing of dogs and cats, with a portfolio of brands in the calming, supplements, and flea &amp; tick categories. The business is currently sold on ecommerce through retailers like Amazon and Chewy, in the Pet Specialty channel, and with large brick &amp; mortar retailers like Walmart and Tractor Supply, with ample opportunity to extend the distribution footprint.
 
 
 This position will be responsible for managing full-funnel media activation, including retail media / performance marketing, paid social, and paid search and display activity on eCommerce platforms like Amazon, Chewy, and Walmart. The role blends strategic planning and monitoring &amp; measuring progress with hands-on campaign management, and is responsible for coordinating between agency partners, the brand teams, and the various ecommerce sales teams. The ideal candidate will also play a strong role in integrating consumer advertising insights back into our brand plans. The reporting manager for this role is based in Chicago, the primary counterpart/colleague is in Colorado, and the eCommerce center of excellence is in Michigan. While we are open to all candidates who live within 30 miles of a Central location but do prioritize candidates in Chicago. Please see our website at www.central.com for additional company information.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Develop and execute advertising plans to meet or exceed sales targets. Conduct ad-hoc analysis to develop recommendations with specific action plans to improve volume and share growth.
 </li>
 <li>
 Manage and maintain paid search/display budgets, aligning spending plans with sales volume. Maximize return on investment including, but not limited to, pay per click, search engine marketing, and display advertising.
 </li>
 <li>
 Develop, generate and present key performance indicators (KPIs) and key reports for business unit leadership, marketing and sales teams. Proactively assess and execute opportunities to improve data usage.
 </li>
 <li>
 Lead and oversee paid social campaigns, in collaboration with media agencies, to maximize ROI and drive brand awareness
 </li>
 <li>
 Coordinate with agencies, sales team, and brand managers to align advertising plans with new item launches, promotional plans, and retail strategies to establish and execute global advertising schedules for optimum results.
 </li>
 <li>
 Work in close collaboration and partnership with the eCommerce center of excellence, including PIM and analytics counterparts. Foster relationships with cross-functional partners such as brand marketing, sales, and finance.
 </li>
 <li>
 Propose and execute A/B testing to maximize copy effectiveness and media reach. Regularly research and leverage SEO, both within retail media and on search platforms, becoming a digital category and competitive expert.
 </li>
 <li>
 Demonstrate curiosity and learning agility by incorporating the newest technology, approaches, best practices, and case studies (because every team is learning to incorporate and implement AI tools!)
 
 
 </li>
 </ul>
 
 Desired Skills
 
 
 
 <ul>
 <li>
 Analytical Mindset: We value a leader who can analyze data from a variety of sources and draw actionable, impactful conclusions that set the strategy for in-market activation and new product development. We&rsquo;re growing a new business quickly and seeking someone with a bias for optimism and a knack for problem solving.
 </li>
 <li>
 Consumer-centricity: Everything we do is grounded in insight and human truth. The ideal candidate is a student of the marketing function, the CPG industry, and the human condition. They are passionate about delivering compelling and inspiring work.
 </li>
 <li>
 Collaboration: Our matrixed organization values teamwork, active listening, and trust. This job requires someone who can build and maintain effective cross-functional relationships, often across multiple geographies and time zones. Effective written and verbal communication is a must.
 </li>
 <li>
 Organization &amp; Time Management: High-growth businesses move quickly. This person will be balancing multiple priorities / projects in a fast-paced, entrepreneurial environment. We need this person to maintain timelines and budgets, seeing the interdependence of tasks and seeking help with roadblocks early.
 </li>
 <li>
 Detail Orientation: A commitment to accuracy and quality remains central to the job.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 College Degree (BA/BS) required
 </li>
 <li>
 3+ years of relevant eCommerce/Digital Advertising Experience required
 </li>
 <li>
 5+ years of Experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred
 </li>
 <li>
 Extensive, prior experience with Meta Advertising Platform, Amazon Advertising and Amazon Marketing Cloud, Walmart Connect, and other digital marketing/media
 </li>
 <li>
 Demonstrated experience in the use of syndicated eCommerce data (eg Nielsen, Stackline, Numerator) and computer proficiency on all MS Office applications, including Excel
 </li>
 <li>
 Open to working in the Schaumburg office approximately once per month and to traveling within the US approximately once per quarter, or as business needs require
 
 
 </li>
 </ul>
 
 POSITION INFORMATION
 
 
 
 <ul>
 <li>
 This position pays $90,000-$110,000 per year depending on experience and the geographic location of metro Chicago, IL. This position is also eligible for a management incentive bonus based on individual and company performance.
 
 
 </li>
 </ul>
 
 WORKING CONDITIONS
 
 
 
 <ul>
 <li>
 The Health and Wellness BU is geographically dispersed team. Several leaders are in Chicago and meet in-person frequently and in the Schaumburg office once per month, but we have core team members in New York, Colorado, Texas, Arizona, and Walnut Creek, CA. Sales personnel are dispersed throughout the country. Manufacturing, purchasing, engineering and some R &amp; D are in Dallas, Texas. It is expected that this position will develop a close and collaborative working relationship across the entire organization.
 </li>
 <li>
 Open to working in the Schaumburg office approximately once per month and to traveling within the US approximately once per quarter, or as business needs require
 
 
 </li>
 </ul>
 
 Benefits Package &amp; Employee Programs
 
 
 
 <ul>
 <li>
 Comprehensive Medical, Dental, and Vision Insurance
 </li>
 <li>
 Free Life and Disability Insurance
 </li>
 <li>
 Health and Dependent Care Flexible Spending Accounts
 </li>
 <li>
 401k with 3% company match and annual employer discretionary contribution
 </li>
 <li>
 Paid vacation, holidays and sick time
 </li>
 <li>
 Employee Assistance Program
 </li>
 <li>
 Access to thousands of free online courses
 </li>
 <li>
 Discounts on cell phones, movie tickets, gym memberships, and more!
 </li>
 <li>
 Education Assistance (both college degrees and professional certifications)
 </li>
 <li>
 Referral Program with cash bonus
 </li>
 <li>
 Access to on-demand pay
 </li>
 <li>
 Paid parental leave
 
 
 </li>
 </ul>
 Central is home to a leading portfolio of over 65 forward-thinking, high-quality brands dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Pet acquisition in the wake of COVID is higher among the younger generational cohorts and, driven by Millennials and Gen Z, spending on pets is expected to double by 2030. These are entrepreneurial categories, in which you&rsquo;ll have the opportunity to test and learn, innovate, and develop marketing skills through hands-on opportunities.
 
 
 
 We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
 
 
 
</div>

Digital Marketing Manager, Pet Health & Wellness

<div>Description 
 
Central Garden &amp; Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. We are making significant investments in our marketing team, fueling our growth aspirations behind consumer-driven innovation and consumer insights-based content. 
Our Pet Segment is searching for a Digital Marketing Manager to join our high-growth, startup team on the &ldquo;Health and Wellness&rdquo; Business Unit (BU). This BU offers products that support the general health and wellbeing of dogs and cats, with a portfolio of brands in the calming, supplements, and flea &amp; tick categories. The business is currently sold on ecommerce through retailers like Amazon and Chewy, in the Pet Specialty channel, and with large brick &amp; mortar retailers like Walmart and Tractor Supply, with ample opportunity to extend the distribution footprint. 
This position will be responsible for managing full-funnel media activation, including retail media / performance marketing, paid social, and paid search and display activity on eCommerce platforms like Amazon, Chewy, and Walmart. The role blends strategic planning and monitoring &amp; measuring progress with hands-on campaign management, and is responsible for coordinating between agency partners, the brand teams, and the various ecommerce sales teams. The ideal candidate will also play a strong role in integrating consumer advertising insights back into our brand plans. The reporting manager for this role is based in Chicago, the primary counterpart/colleague is in Colorado, and the eCommerce center of excellence is in Michigan. While we are open to all candidates who live within 30 miles of a Central location but do prioritize candidates in Chicago. Please see our website at www.central.com for additional company information.
 
 
KEY RESPONSIBILITIES<ul><li>
Develop and execute advertising plans to meet or exceed sales targets. Conduct ad-hoc analysis to develop recommendations with specific action plans to improve volume and share growth.
</li><li>Manage and maintain paid search/display budgets, aligning spending plans with sales volume. Maximize return on investment including, but not limited to, pay per click, search engine marketing, and display advertising.
</li><li>Develop, generate and present key performance indicators (KPIs) and key reports for business unit leadership, marketing and sales teams. Proactively assess and execute opportunities to improve data usage.
</li><li>Lead and oversee paid social campaigns, in collaboration with media agencies, to maximize ROI and drive brand awareness</li><li>
Coordinate with agencies, sales team, and brand managers to align advertising plans with new item launches, promotional plans, and retail strategies to establish and execute global advertising schedules for optimum results.</li><li>
Work in close collaboration and partnership with the eCommerce center of excellence, including PIM and analytics counterparts. Foster relationships with cross-functional partners such as brand marketing, sales, and finance.
</li><li>Propose and execute A/B testing to maximize copy effectiveness and media reach. Regularly research and leverage SEO, both within retail media and on search platforms, becoming a digital category and competitive expert.</li><li>
Demonstrate curiosity and learning agility by incorporating the newest technology, approaches, best practices, and case studies (because every team is learning to incorporate and implement AI tools!)</li></ul> 
 
DESIRED SKILLS<ul><li>
Analytical Mindset: We value a leader who can analyze data from a variety of sources and draw actionable, impactful conclusions that set the strategy for in-market activation and new product development. We&rsquo;re growing a new business quickly and seeking someone with a bias for optimism and a knack for problem solving.</li><li>
Consumer-centricity: Everything we do is grounded in insight and human truth. The ideal candidate is a student of the marketing function, the CPG industry, and the human condition. They are passionate about delivering compelling and inspiring work.</li><li>
Collaboration: Our matrixed organization values teamwork, active listening, and trust. This job requires someone who can build and maintain effective cross-functional relationships, often across multiple geographies and time zones. Effective written and verbal communication is a must.</li><li>
Organization &amp; Time Management: High-growth businesses move quickly. This person will be balancing multiple priorities / projects in a fast-paced, entrepreneurial environment. We need this person to maintain timelines and budgets, seeing the interdependence of tasks and seeking help with roadblocks early.</li><li>
Detail Orientation: A commitment to accuracy and quality remains central to the job.</li></ul> 
 
QUALIFICATIONS<ul><li>
College Degree (BA/BS) required</li><li>
3+ years of relevant eCommerce/Digital Advertising Experience required</li><li>
5+ years of Experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred
</li><li>Extensive, prior experience with Meta Advertising Platform, Amazon Advertising and Amazon Marketing Cloud, Walmart Connect, and other digital marketing/media</li><li>
Demonstrated experience in the use of syndicated eCommerce data (eg Nielsen, Stackline, Numerator) and computer proficiency on all MS Office applications, including Excel</li><li>
Open to working in the Schaumburg office approximately once per month and to traveling within the US approximately once per quarter, or as business needs require</li></ul> 
 
POSITION INFORMATION<ul><li>
This position pays $90,000-$110,000 per year depending on experience and the geographic location of metro Chicago, IL. This position is also eligible for a management incentive bonus based on individual and company performance.</li></ul> 
 
WORKING CONDITIONS<ul><li>
The Health and Wellness BU is geographically dispersed team. Several leaders are in Chicago and meet in-person frequently and in the Schaumburg office once per month, but we have core team members in New York, Colorado, Texas, Arizona, and Walnut Creek, CA. Sales personnel are dispersed throughout the country. Manufacturing, purchasing, engineering and some R &amp; D are in Dallas, Texas. It is expected that this position will develop a close and collaborative working relationship across the entire organization.</li><li>
Open to working in the Schaumburg office approximately once per month and to traveling within the US approximately once per quarter, or as business needs require</li></ul> 
 
BENEFITS PACKAGE &amp; EMPLOYEE PROGRAMS<ul><li>
Comprehensive Medical, Dental, and Vision Insurance</li><li>
Free Life and Disability Insurance</li><li>
Health and Dependent Care Flexible Spending Accounts</li><li>
401k with 3% company match and annual employer discretionary contribution</li><li>
Paid vacation, holidays and sick time</li><li>
Employee Assistance Program</li><li>
Access to thousands of free online courses</li><li>
Discounts on cell phones, movie tickets, gym memberships, and more!</li><li>
Education Assistance (both college degrees and professional certifications)</li><li>
Referral Program with cash bonus</li><li>
Access to on-demand pay</li><li>
Paid parental leave</li></ul> 
Central is home to a leading portfolio of over 65 forward-thinking, high-quality brands dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Pet acquisition in the wake of COVID is higher among the younger generational cohorts and, driven by Millennials and Gen Z, spending on pets is expected to double by 2030. These are entrepreneurial categories, in which you&rsquo;ll have the opportunity to test and learn, innovate, and develop marketing skills through hands-on opportunities. 
 
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. 
 
#LI-CM1</div>

Join Central Garden & Pet and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Central Garden & Pet

ABOUT_COMPANY

Digital Marketing Manager, Pet Health & Wellness

Digital Marketing Manager, Pet Health & Wellness