Abrar Admin

City of Tomball

<div>The Marketing &amp; Communications Manager is responsible for developing, implementing, and managing the organization&rsquo;s marketing, communications, and brand strategy to support the economic development goals of the Tomball Economic Development Corporation (TEDC). This role oversees content creation and distribution across multiple platforms, including social media, website, newsletters, and promotional campaigns, ensuring consistent messaging and alignment with organizational priorities.
The position serves as the primary point of contact for marketing vendors, media partners, and internal stakeholders, managing contracts, budgets, and campaign performance. The Marketing &amp; Communications Manager also plays a key role in promoting TEDC programs and initiatives, coordinating event promotion, and providing communications support for workforce, business retention, and attraction efforts.
This role requires a proactive, creative, and strategic thinker with strong project management skills, excellent communication abilities, and experience using data to measure marketing effectiveness and guide decisions.
SUPERVISION RECEIVED AND EXERCISED
Receives general supervision from the Executive Director and Assistant Director. May provide functional or project-based direction to consultants, interns, or support staff.
ESSENTIAL FUNCTIONS: Essential functions, as defined under the Americans with Disabilities Act, may include any of the following representative duties, knowledge and skills. Factors such as regular attendance at the job are not routinely listed in job descriptions but are an essential function. Essential duties and responsibilities may include, but are not limited to, the following:
<ul><li>Develop, implement, and manage comprehensive marketing and communications strategies aligned with organizational goals.</li><li>
Plan and execute integrated marketing campaigns across digital, print, and earned media channels.</li><li>
Serve as the primary point of contact for marketing vendors, including PR agencies, designers, media partners, and contractors; negotiate contracts and manage ongoing relationships.</li><li>
Website content maintenance and updates</li><li>
Social media content planning, creation, and management</li><li>
Quarterly newsletters</li><li>
Annual report development</li><li>
Ensure consistent brand messaging, voice, and visual identity across all marketing and communication efforts.</li><li>
Coordinate and lead promotional efforts for events, including pre-event marketing, on-site coordination support, and post-event communications.</li><li>
Collaborate closely with internal teams and external partners (e.g., PR team) to ensure alignment and message consistency.</li><li>
Track, analyze, and report on marketing performance metrics; adjust strategies based on insights and outcomes.</li><li>
Manage marketing timelines, budgets, and deliverables to ensure projects are completed on time and within scope.</li><li>
Assist with preparing annual budgets, annual reporting, and Board support.</li><li>
Attend staff, board, and committee meetings.</li><li>
Perform other related duties as assigned.</li></ul>
Salary:
Salary Range: $85,000-$100,000
**Salary is dependent on experience and qualifications**
JOB REQUIREMENTS:
Education: Bachelor&rsquo;s Degree (Related Field) required
Experience: Five to seven years related work experience is required
Licensing: Driver's License required
KNOWLEDGE AND SKILLS:
Knowledge:
<ul><li>Principles and practices of strategic marketing, branding, and public relations.</li><li>
Digital marketing strategies, including social media management, email marketing, and online advertising.</li><li>
Marketing analytics and performance measurement, including interpretation of digital engagement metrics and campaign results.</li><li>
Content development and storytelling for multiple platforms including websites, social media, newsletters, and publications.</li><li>
Principles of graphic design, visual branding, and brand consistency.</li><li>
Applicable copyright, licensing, and content usage regulations related to marketing materials and media.</li><li>
Media relations and public communications, including press releases and media outreach.</li><li>
Marketing campaign planning, project management, and budget coordination.</li><li>
Modern office procedures, methods and equipment.</li><li>
English usage, spelling, grammar and punctuation.</li><li>
Basic computer applications and software, including Microsoft Word, Excel, PowerPoint and/or equivalent programs.
</li><li>Basic principles and procedures of record keeping.</li><li>
Business letter and report writing.</li></ul>
Skills:<ul><li>
Ability to develop and execute comprehensive marketing and communications strategies that support organizational goals.</li><li>
Strong ability to write, edit, and produce engaging content for websites, newsletters, social media, press releases, and promotional materials.</li><li>
Ability to manage and optimize social media platforms, email campaigns, digital advertising, and online engagement strategies.</li><li>
Ability to manage multiple marketing campaigns, projects, deadlines, vendors, and deliverables simultaneously.</li><li>
Ability to maintain sensitive and confidential information.
</li><li>Ability to communicate effectively, both verbally and in writing.</li><li>
Ability to prepare reports and data to effectively communicate vital information to stakeholders with minimal supervision.
</li><li>Ability to make clear public presentations to policy makers and stakeholders.
</li><li>Providing effective customer service and dealing tactfully and courteously with the public.</li><li>
Establishing and maintaining effective working relationships with business, community, and government leaders and co-workers.</li></ul></div>

Marketing & Communications Manager

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City of Tomball

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Marketing & Communications Manager