Qureos Mentor

Citypeak Marketing

Citypeak Marketing is looking for a highly motivated and analytical individual to join our team as a Digital Marketing Analyst. If you have a passion for data-driven marketing, managing digital paid advertising campaigns, setting up conversion tracking and data reports - then we want to hear from you!Position Requirements<ul><li>Bachelor&rsquo;s degree in Business, Marketing, or related field</li><li>4+ years of digital marketing experience</li><li>2+ years of experience in Google Analytics &amp; Google Ads + Meta Ads</li><li>Experience with conversion tracking, paid ads, data reporting, link building, content management systems and website editing (i.e. Squarespace, Wix, WordPress)</li></ul>Role Responsibilities<ul><li>Conversion Tracking GA4 and GTM</li><li>Looker Studio Reports</li><li>Paid Ads Management (Google + Meta)</li><li>Website Editing</li><li>Link Building</li><li>Monthly Reports</li><li>Occasional Client Meetings</li></ul>1) Conversion Tracking and Reporting:<ul><li>Track and report on KPIs for digital marketing initiatives, providing insights and recommendations for optimization.</li></ul><ul><li>Set up Client Accounts for Google Analytics 4 (GA4) tracking and Google Tag Manager (GTM).</li></ul><ul><li>Leverage Google Analytics (GA4), Google Docs &amp; Sheets, and Looker Studio to create reports and dashboards.</li></ul><ul><li>Create &amp; present (occasionally) monthly paid advertising performance reports including high-level overviews and recommendations.</li></ul>2) Paid Advertising Management:<ul><li>Expertise with Google Ads and Meta Ads (Facebook &amp; Instagram). Experience with LinkedIn ads.</li></ul><ul><li>Ensure all campaigns are delivered on time, within budget, and optimized for maximum performance.</li></ul><ul><li>Successfully run paid advertising campaigns through: A/B testing, budget spend efficiency, campaign type, ad groups, keywords management, negative keywords, content writing, keywords, targeting, sitelinks, assets, and more.</li></ul><ul><li>Plan and oversee budgets for dedicated digital marketing projects and activities, ensuring cost-effective execution.</li></ul><ul><li>Recommend data-driven insights to improve conversion rates and overall marketing performance.</li></ul><ul><li>Actively monitor and routine optimization of active campaigns</li></ul>3) Website Editing:<ul><li>Manage the execution of digital marketing campaigns across multiple channels, including paid media, paid social media, website editing, and SEO.</li></ul><ul><li>Update content in collaboration with the Marketing team and improve technical function through Site Audits.</li></ul><ul><li>Build and implement lead forms.</li></ul><ul><li>Brief knowledge of coding (inserting tracking code).</li></ul>4) Link Building:<ul><li>Assist with link building activities including: identifying niche articles, adding relevant text, creating articles, and keyword research.</li></ul><ul><li>Identify new domain opportunities and negotiate with website owners on pricing.</li></ul>5) Client Meetings:<ul><li>Join client meetings as needed to report on ads performance and review recommendations.</li></ul><ul><li>Strong analytical skills with the ability to interpret ad performance data, optimize campaigns, and report insights to stakeholders.</li></ul>Specialized Skills / Other Requirements<ul><li>Proven track record of leading and managing digital marketing initiatives, including website and platform development, as well as campaigns supporting new product launches and ongoing marketing efforts.</li><li>Demonstrated expertise in digital marketing competencies such as data analytics management, SEM/SEO, with a proven ability to run campaigns that deliver measurable and impactful results.</li><li>Strong analytical skills: adept at analyzing and interpreting digital campaign results to generate insights and develop effective digital marketing strategies and tactics.</li><li>Knowledge and experience with content management systems, PPC advertising tools, and analytics platforms (e.g., Google Analytics, Google Ads Campaign Manager).</li><li>Excellent written communication, presentation, interpersonal, and persuasion skills.</li><li>Strong project management skills: capable of managing multiple projects both independently and as part of cross-functional teams.</li><li>Strong problem-solving and critical thinking skills.</li><li>Self-motivated and diligent in completing deliverables.</li><li>Ability to create innovative, compelling, and effective campaigns within the constraints of a regulated industry.</li></ul>Job Type: Part-timePay: $20.00 per hourExpected hours: 10 &ndash; 20 per weekBenefits:<ul><li>Flexible schedule</li></ul>Work Location: Remote

Digital Marketing Analyst

Join Citypeak Marketing and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Citypeak Marketing

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Digital Marketing Analyst