Qureos Mentor

CivicEye

<div><div><div><b>JOB SUMMARY</b></div></div><div></div><div><br>
CivicEye, headquartered in Charlotte, North Carolina, delivers innovative cloud-based software for law enforcement, prosecutors, and courts, enhancing workflows and improving community outcomes. We are seeking a strategic, creative, and results-driven <b>Full Stack Marketing Lead</b> to join our team in College Station, Texas. This role will drive CivicEye&rsquo;s market expansion and elevate our brand through multi-channel marketing strategies, compelling content, and data-driven campaigns. The ideal candidate is a collaborative leader with strong communication skills and a passion for advancing our mission to make communities safer.</div><div></div><div><br>
Key Competencies for this role include but are not limited to: Content Creation, Brand Strategy, Design Skills, Data Analysis, Optimization, SEO and PPC, Marketing Automation, Social Media, Web Management, Strategic Leadership, Collaboration, Adaptability, Project Management, and Problem-Solving.</div><div></div><div><br>
This is an exciting opportunity for a marketing professional who thrives on developing innovative strategies, managing end-to-end marketing initiatives, including event presence, and fostering a collaborative team environment while advancing our mission of making communities safer.</div><div></div><div><div><b><br>
PRINCIPLE DUTIES AND RESPONSIBILITIES</b></div></div><br>
<div></div><ul><li>
We value individuals who are creative problem-solvers, exceptional communicators, and have a proven track record of driving marketing success. The ideal candidate will have:
</li></ul><ul><li>Develop and execute multi-channel marketing strategies to drive lead generation, customer acquisition, and brand awareness.
</li><li>Collaborate with sales, product, and operations teams to align marketing initiatives with company goals.</li><li>
Oversee the creation of engaging content, including website materials, case studies, whitepapers, blogs, and social media, to position CivicEye as an industry thought leader.
</li><li>Manage and maintain consistent brand identity, voice, and messaging across all platforms.
</li><li>Maintain and update the company website on WordPress, ensuring functionality, user experience, and alignment with marketing objectives.
</li><li>Utilize HubSpot to optimize CRM processes, email campaigns, lead nurturing, and marketing automation workflows.
</li><li>Identify and evaluate industry conferences and events to maximize brand visibility and networking opportunities.
</li><li>Coordinate logistics for event participation, including booth setup, promotional materials, and post-event lead nurturing.
</li><li>Analyze campaign performance, website metrics, HubSpot data, and event outcomes using tools like Google Analytics to derive actionable insights and optimize strategies.
</li><li>Build and maintain relationships with key stakeholders, including partners, media, and industry influencers, to enhance CivicEye&rsquo;s market presence.</li></ul><p></p><div><div><b><br>
KNOWLEDGE, SKILLS &amp; ABILITIES</b></div></div><div></div><div><br>
We value individuals who are creative problem-solvers, exceptional communicators, and have a proven track record of driving marketing success. The ideal candidate will have:</div><div><br>
</div><ul><li>Content Creation including blogs, social media posts, videos, email campaigns with persuasive messaging and brand story telling</li><li>
Expertise in defining and maintain brand strategies including voice, visual identify, and messaging to ensure consistency across marketing channels</li><li>
Familiariarity with tools like Canva or Adobe Suite to create marketing assets such as social media graphics, banners, ads, etc.
</li><li>Proficiency in tools like Google Analytics, Tableau, PowerBI etc to track campaign performance, user behavior and dervice actionable insights</li><li>
Experienced conducting experiments to optimize marketing strategies such A/B testing to increase conversion rates</li><li>
Knowledge of optimzing landing pages, forms, and websites to increase lead generation and sales conversions</li><li>
Strong understanding of on-page and off-page search engine optimization techniques includign keyword research, content optimization, and link-building to drive organic traffic with tools like SEMrush or SurferSEO</li><li>
Experience managing paid ad campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, etc including budget allocation and performance optimization</li><li>
Proficiency with tools like Hubspot, MailChimp, or AcitiveCampaign to automate email campaigns, lead nurturing and customer journeys
</li><li>Expertise in managing and growing social media accounts (LinkedIn, Instagram, Twitter)
</li><li>Familiarity with Wordpress to upkeep and make minor website edits
</li><li>Ability to plan, execute, and manage end-to-end marketing campaigns aligned with business goals, such as brand awareness, lead generation, or sales growth</li><li>
Skills to act as a marketing lead in cross-functional projects, ensuring alignment with sales, product, or tech teams and effective stakeholder communication</li><li>
Ability to combine creativity with data-driven decision-making to develop innovative marketing strategies that align with market trends and business objectives.</li></ul><div></div><div><div><b><br>
EDUCATION AND EXPERIENCE</b></div></div><div></div><p><b><br>
Required Education / Experience</b></p><ul><li>
Bachelor&rsquo;s degree in Marketing, Sales, Business, or related field OR</li><li>
At least two years of marketing experience with a strong portfolio
</li></ul><p><b>Preferred Education / Experience</b></p><ul><li>
Experience with HubSpot or similar CRM/marketing automation tools.
</li><li>Background in fast-paced, growth-stage, or PE-backed companies.
</li><li>Familiarity with GovTech or public sector marketing.
</li><li>Certifications such as Certified SEO Expert or Google Ads/Analytics are a plus.</li></ul><p></p><div><div><b><br>
LOCATION/HOURS</b></div></div><br>
<div></div><ul><li>
College Station, TX</li><li>
Hybrid work schedule with minimum of one-day a week in office
</li><li>Full-time employees are expected to observe core business hours generally recognized as no less than 8 working hours per day</li></ul><div></div><div><div><b><br>
BENEFITS</b></div></div><p></p><div><b><br>
Target Base: </b>Commensurate</div><div></div><div><b><br>
Other Benefits: </b>PTO, Medical, Dental, LTD/STD, Equity Participation Opportunities, and Culture as a Currency. Do work that matters and makes a positive impact on millions of lives.</div><div></div><div><div><b><br>
ADDITIONAL INFORMATION</b></div></div><br>
<p><b><i>
Key Working Relationships</i></b></p><ul><li>
High Visibility to Sales Leadership Team</li><li>
Frequent interactions with sales and operations teams</li><li>
Strong customer relationships and the ability to promote a sought-after product/service</li></ul><p><b><i>
Organizational Chart</i></b></p><ul><li>
Reports to VP of Sales &amp; Marketing, no direct reports</li></ul><p><b><i>
Physical Demands</i></b></p><ul><li>
Prolonged periods of sitting at a desk and working on a computer.</li><li>
Must be able to lift 15 pounds at times</li><li>
Must be able to travel up to 35% of the time</li></ul><div></div><div><b><i><br>
Working Condition</i></b></div><ul><li>
Ability to work seamlessly in both office and remote work environments</li><li>
May occasionally be exposed to loud sounds and distracting noise levels, such as from office equipment</li></ul><p></p><div><i><br>
CivicEye is an equal-opportunity employer that truly values diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.</i></div></div>

Marketing Specialist

Join CivicEye and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

CivicEye

ABOUT_COMPANY

Marketing Specialist