Qureos Mentor

Cleveland Institute of Music

<div><div><b>Job Summary</b></div><div></div><div><br>
The Marketing, Audience Engagement &amp; Student Recruitment Manager, is a key member of the Cleveland Institute of Music&rsquo;s (CIM&rsquo;s) Marketing and Communications team, responsible for developing and executing comprehensive marketing strategies to promote CIM&rsquo;s concerts and recitals and drive enrollment across its Conservatory, Academy, and Continuing Education programs. This role combines creative vision, strategic planning, and data-driven decision-making to enhance CIM&rsquo;s visibility, engage diverse audiences, and attract talented students.</div><div></div><div><b><br>
Primary Duties and Responsibilities</b></div><p></p><p><b><br>
Concert and Performance Marketing</b></p><ul><li>
Develop and implement marketing campaigns to promote CIM&rsquo;s season of concerts, recitals, and special events, including faculty, student, and guest artist performances.</li><li>
Create compelling content for digital and print platforms, including social media, email newsletters, brochures, and advertisements, to drive audience attendance and engagement.</li><li>
Collaborate with the Artistic Programming team to align marketing efforts with performance schedules and themes.</li><li>
Manage ticketing promotions, partnerships with local arts organizations, and community outreach to maximize concert attendance.</li><li>
Oversee the creation of promotional materials, ensuring brand consistency and alignment with CIM&rsquo;s mission.</li><li>
Meet concert attendance and ticket sales revenue goals.</li></ul><div><b>
Box Office and Patron Relations</b></div><ul><li>
Implement, manage, and update policies and procedures for box office operations, ensuring best practices in tracking and sharing data.</li><li>
Create and update the season box office calendar, manage on-sale and cut-off periods, perform financial reconciliation, and process orders.</li><li>
Manage ticketing needs for CIM's rental partners.</li><li>
Coordinate with the Artistic Administration and Operations team for planning, coverage, and customer service needs.</li><li>
Recruit, train, and oversee student Work Study ticket agents, ensuring quality customer service.</li><li>
Coordinate complimentary ticketing for VIPs, faculty, staff, and students.</li><li>
Manage at-performance Box Office functions at CIM and other venues, including scheduling Work Study students for shifts.</li><li>
Proactively negotiate and handle conflicts with composure and professionalism.</li></ul><p></p><p><b><br>
Student Recruitment Marketing</b></p><ul><li>
Design and execute targeted marketing strategies to recruit students for CIM&rsquo;s Conservatory (college-level), Academy (pre-college), and Continuing Education programs (adults).</li><li>
Develop recruitment campaigns that highlight CIM&rsquo;s world-class faculty, unique curriculum, and performance opportunities to attract domestic and international applicants.</li><li>
Create engaging content, including videos, testimonials, and digital campaigns, to showcase student life, alumni success, and program benefits.</li><li>
Partner with the Admissions team to support recruitment events, such as open houses, auditions, and information sessions, both in-person and virtual.</li><li>
Utilize digital advertising, social media platforms, and SEO strategies to reach prospective students and their families.<b>
</b></li></ul><p><b>General Responsibilities</b></p><ul><li>
Manage marketing budgets for concerts and recruitment initiatives, ensuring cost-effective strategies and measurable outcomes.</li><li>
Analyze campaign performance using metrics such as attendance numbers, enrollment data, and engagement rates to optimize future efforts.</li><li>
Maintain CIM&rsquo;s brand voice and visual identity across all marketing channels, ensuring consistency and professionalism.</li><li>
Collaborate with external vendors, including graphic designers, photographers, and media outlets, to produce high-quality promotional materials.</li><li>
Stay informed on industry trends in music education and performing arts marketing to keep CIM&rsquo;s strategies innovative and competitive.</li><li>
Other duties, assignments, projects as assigned.</li></ul><p></p><p><b><br>
Education, Experience and Qualifications</b></p><ul><li>
Bachelor&rsquo;s degree in marketing, communications, arts administration, or a related field; advanced degree preferred.</li><li>
Minimum of 3-5 years of experience in marketing, preferably in the performing arts, higher education, or nonprofit sector required.</li><li>
Experience with student recruitment or admissions marketing in an educational setting preferred.</li><li>
Proven success in developing and executing marketing campaigns for events and/or educational programs required.</li><li>
Strong understanding of digital marketing tools, including social media platforms, email marketing software (e.g., Mailchimp), and analytics tools (e.g., Google Analytics) required.</li><li>
Experience with graphic design software (e.g., Adobe Creative Suite) and content management systems (e.g., WordPress).</li><li>
Familiarity with CRM systems (e.g., Slate) for managing recruitment pipelines a plus.</li><li>
Excellent written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences required.</li><li>
Passion for classical music and music education, with an understanding of CIM&rsquo;s mission and programs.</li><li>
Knowledge of classical music and the performing arts landscape preferred.</li><li>
Ability to work collaboratively in a fast-paced environment, manage multiple projects, and meet deadlines.</li><li>
Availability for evening and weekend work to support concerts and recruitment events.</li><li>
Strong organizational skills and attention to detail required.</li></ul><p>
Other duties, assignments or projects as assigned.</p><p></p><p><b><br>
Job Competencies</b></p><ul><li>
Initiative &ndash; Takes action, seeks new opportunities, strives to see projects to completion</li><li>
Innovation &ndash; Creative, offers new ideas, risk taker, amenable to change.</li><li>
Interpersonal Skills &ndash; Builds strong relationships, is flexible/adaptable, works well with others, solicits feedback.</li><li>
Organization Skills &ndash; Information organized and accessible, maintains efficient workspace, manages time well.</li><li>
Problem Solving - Strives to understand contributing factors, works to resolves complex situations.</li><li>
 Results Driven &ndash; Defines appropriate goals, works toward achieving goals, articulates vision and steps for achievement.</li></ul><p></p><p><b><br>
Personal Attributes</b></p><ul><li>
Positive, calm demeanor with the ability to thrive under pressure and time constraints.</li><li>
Dedication to efficient, friendly customer service and the ability to instill it in others.</li><li>
&ldquo;Say Yes&rdquo; attitude and desire to lead or be part of solutions.</li><li>
Detail-oriented and organized, effective manager of all lines of communication.</li><li>
Ability to prioritize tasks and projects for maximum productivity and results.</li></ul><p></p><p><b><br>
Working Conditions/Physical Requirements</b></p><p></p><p><br>
Professional working environment as well as in both on-campus and remote locations (i.e., concert halls, churches, outdoor venues, etc., including those with catwalks/heights involved).</p><p></p><p><br>
Position requires occasional lifting up to 25 pounds. Position involves variable 35-hour work week, with regular evenings and weekends as required. Working in professional office environment.</p></div>

Mktg, Audience Engmt & Student Recruit Mgr

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Cleveland Institute of Music

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Mktg, Audience Engmt & Student Recruit Mgr