Abrar Admin

Cohen & Steers

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 Job Title:
 
 Associate, Digital Marketing
 
 
 
 Department:
 
 Global Marketing
 
 
 
 Reports To:
 
 VP, Head of Digital Marketing
 
 
 
 FLSA Code:
 
 Non-Exempt
 
 
 
 Estimated Salary:
 
 $80,000 - $85,000
 
 
 
 Job Summary:
 
 
 
 The Digital Marketing Associate will support website marketing initiatives and contribute to Cohen &amp; Steers&rsquo; broader digital marketing efforts. This role is primarily focused on the execution, maintenance, and optimization of the firm&rsquo;s website, including content updates, campaign support, reporting, and coordination with internal teams and external vendors.
 
 
 The Associate will work closely with Marketing, Product, IT, Legal/Compliance, and other internal partners to ensure website content is accurate, compliant, timely, and aligned with business goals. This is a hands-on, detail-oriented role ideal for an early-career digital marketer looking to grow expertise in website management and digital marketing best practices. Cohen &amp; Steers is committed to an inclusive culture, valuing diversity in support of our people and clients.
 
 
 
 Major Responsibilities/Activities:
 
 
 
 
 Website Marketing &amp; Execution
 
 
 
 <ul>
 <li>
 Support the execution of website marketing initiatives, updates, and campaigns
 </li>
 <li>
 Assist with day-to-day website management, including content publishing, page updates, and basic troubleshooting
 </li>
 <li>
 Coordinate with internal teams (Marketing, Creative, Product, IT, Legal/Compliance) to ensure timely and accurate website updates
 </li>
 <li>
 Work within the CMS to maintain website content, navigation, and assets
 </li>
 <li>
 Help manage digital repositories, including documents, disclosures, and directories, ensuring accuracy and compliance
 </li>
 <li>
 Assist with coordinating external vendors and agencies related to website development or hosting
 </li>
 <li>
 Support SEO, accessibility, content optimization, calls-to-action, and engagement initiatives
 </li>
 <li>
 Conduct quality assurance (QA) testing to ensure website functionality, accuracy, and consistency across browsers and devices
 
 
 
 </li>
 </ul>
 
 Analytics &amp; Reporting
 
 
 
 <ul>
 <li>
 Monitor website performance using analytics tools and dashboards
 </li>
 <li>
 Assist with basic analysis to identify trends, issues, and opportunities for improvement
 </li>
 <li>
 Support tagging and tracking efforts in collaboration with senior team members
 
 
 
 </li>
 </ul>
 
 Additional Responsibilities
 
 
 
 <ul>
 <li>
 Assist in the execution of integrated digital marketing and omnichannel campaigns
 </li>
 <li>
 Support website-related aspects of email, automation, and CRM initiatives as needed
 </li>
 <li>
 Work to support website strategy for Cohen &amp; Steers and help integrate online platforms with other digital assets
 
 
 
 </li>
 </ul>
 
 Minimum Requirements:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field
 </li>
 <li>
 1&ndash;3 years of experience in digital marketing, website management, or a related role (internships included)
 </li>
 <li>
 Hands-on experience with a content management system (CMS); WordPress experience preferred
 </li>
 <li>
 Basic understanding of HTML/CSS a plus
 </li>
 <li>
 Familiarity with Google Analytics (GA4) and/or Google Tag Manager preferred
 </li>
 <li>
 Exposure to marketing automation platforms and CRM tools (e.g., Salesforce) a plus
 </li>
 <li>
 Experience working with digital assets, documents, and content libraries
 </li>
 <li>
 Strong attention to detail and organizational skills
 </li>
 <li>
 Ability to manage multiple tasks and deadlines in a fast-paced environment
 </li>
 <li>
 Strong written and verbal communication skills
 </li>
 <li>
 Collaborative, proactive, and eager to learn with a problem-solving mindset
 </li>
 <li>
 Experience in Financial Services a plus, but not required
 </li>
 <li>
 Demonstrates inclusive behaviors in support of a culture that values diverse perspectives
 </li>
 <li>
 Is able to abide by the firm&rsquo;s hybrid work arrangement policy in New York City office (4 days in-office/1 day remote)
 
 
 
 </li>
 </ul>
 
 
 Note:
 
 
 
 This job description reflects management's assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned. The job title or duties and responsibilities may be changed by the Company at any time.
 
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Associate, Digital Marketing

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Cohen & Steers

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Associate, Digital Marketing