Qureos Mentor

Crisil

<div>
 
 
 
 About the Role
 
 
 
 Crisil is seeking a highly strategic and performance-driven
 
 Marketing
 
 
 Manager
 
 to lead the planning, execution, and optimization of targeted marketing programs for high-value accounts. This role is crucial in strengthening Crisil&rsquo;s relationships with key accounts in the BFSI and technology sectors through personalized, insight-led engagement.
 
 
 The ideal candidate will have a deep understanding of B2B marketing, experience with ABM frameworks, and the ability to align closely with sales and product teams to drive pipeline growth and revenue impact.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Design and implement scalable
 
 marketing
 
 
 strategies
 
 across one-to-one accounts , one-to-few accounts , and one-to-many models to engage high-priority accounts.
 </li>
 <li>
 Partner with
 
 sales
 
 to identify intent of target accounts, define marketing goals, and align on account strategies.
 </li>
 <li>
 Create tailored marketing campaigns that include personalized content, events, digital outreach, and executive engagement.
 </li>
 <li>
 Conduct in-depth
 
 account research and intelligence gathering
 
 to support customization and campaign relevance.
 </li>
 <li>
 Manage ABM tools and platforms to deliver highly targeted and measurable campaigns.
 </li>
 <li>
 Track and analyze campaign performance at the account level to inform strategy, improve targeting, and demonstrate ROI.
 </li>
 <li>
 Collaborate cross-functionally to ensure alignment between marketing efforts, sales enablement, and broader marketing initiatives.
 </li>
 <li>
 Continuously monitor industry and competitive trends to refine account strategies and stay ahead of market shifts.
 </li>
 <li>
 Oversee the budget and report on campaign effectiveness to key stakeholders regularly.
 </li>
 </ul>
 
 
 
 
 
 Required Skills &amp; Competencies
 
 
 <ul>
 <li>
 Strong experience in
 
 account-based marketing
 
 , campaign development, and customer segmentation.
 </li>
 <li>
 Proven success in aligning closely with
 
 sales and account management teams
 
 to drive results.
 </li>
 <li>
 Excellent communication and stakeholder engagement skills, with the ability to influence at all levels.
 </li>
 <li>
 Strategic thinker with a data-driven mindset and a strong focus on execution.
 </li>
 <li>
 Proficient in ABM technologies and tools (e.g., Demandbase, 6sense, Terminus) and CRM systems (e.g., Salesforce).
 </li>
 <li>
 Strong understanding of digital marketing channels, content strategy, and lead nurturing workflows.
 </li>
 <li>
 Experience managing multiple campaigns with attention to detail and deadlines.
 </li>
 <li>
 Ability to synthesize market, customer, and competitive insights into actionable plans.
 </li>
 <li>
 Knowledge of the
 
 financial services sector
 
 , including analytics, credit risk, and policy advisory, is a plus.
 </li>
 </ul>
 
 
 
 
 
 Experience Requirements
 
 
 <ul>
 <li>
 
 5+ years
 
 of B2B marketing experience, with at least
 
 3 years in ABM or targeted enterprise marketing
 
 roles.
 </li>
 <li>
 Demonstrated success in marketing to BFSI or tech firms servicing the financial sector.
 </li>
 </ul>
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor's degree required.
 </li>
 <li>
 
 MBA in Marketing
 
 is preferred.
 </li>
 </ul>
 
 
 
 
 
 Mandatory Skills
 
 
 
 Account Based Marketing, Demand Generation, Lead Generation, Global Marketing, Content Marketing
 
 
 
 
</div>

Marketing Manager - ABM

<div>
 
 Job Description
 
 
 
 <ul>
 <li>
 Backlog Management:
 </li>
 <ul>
 <li>
 Create, maintain, and prioritize the product backlog, ensuring it reflects the needs and priorities of stakeholders.
 </li>
 <li>
 Clearly define user stories and acceptance criteria.
 </li>
 </ul>
 <li>
 Stakeholder Engagement:
 </li>
 <ul>
 <li>
 Act as the primary point of contact for stakeholders, gathering requirements and feedback.
 </li>
 <li>
 Communicate the vision and goals of the product to the development team and stakeholders.
 </li>
 </ul>
 <li>
 Vision and Strategy:
 </li>
 <ul>
 <li>
 Define and communicate the product vision and strategy to align the team&rsquo;s efforts with business goals.
 </li>
 <li>
 Ensure that the team understands the product goals and objectives.
 </li>
 </ul>
 <li>
 Sprint Planning:
 </li>
 <ul>
 <li>
 Collaborate with the Scrum Master and development team during Sprint Planning to select items from the backlog for the upcoming sprint.
 </li>
 <li>
 Ensure that the team has a clear understanding of the priorities and requirements.
 </li>
 </ul>
 <li>
 Review and Feedback:
 </li>
 <ul>
 <li>
 Participate in Sprint Reviews to assess the work completed and provide feedback to the team.
 </li>
 <li>
 Accept or reject completed work based on whether it meets the acceptance criteria.
 </li>
 </ul>
 <li>
 Market Research:
 </li>
 <ul>
 <li>
 Conduct market research and competitor analysis to inform product decisions and prioritize features.
 </li>
 </ul>
 <li>
 Decision Making:
 </li>
 <ul>
 <li>
 Make decisions regarding the product, including trade-offs between scope, budget, and time.
 </li>
 <li>
 Balance the needs of various stakeholders while focusing on delivering value.
 </li>
 </ul>
 <li>
 Collaboration:
 </li>
 <ul>
 <li>
 Work closely with the development team to ensure a shared understanding of the product and its requirements.
 </li>
 <li>
 Foster a collaborative environment that encourages open communication and feedback.
 
 </li>
 </ul>
 </ul>
 Mandatory Skills
 
 
 Certified Scrum Product Owner (CSPO), Professional Scrum Product Owner, Agile
</div>

Product Management Executive

Join Crisil and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Crisil

ABOUT_COMPANY

Marketing Manager - ABM

Product Management Executive