Qureos Mentor

Dawnbright Games

Position: Performance Marketing Manager for Upcoming Launch (Casual Survival Game)Location: Levent / Be&#351;ikta&#351;, &#304;stanbulWork Model: On-siteWe&rsquo;re launching &ldquo;Children of the Afterworld (COTA) &ndash; Island Escape,&rdquo; a stylized post-apocalyptic survival game for iOS and Android. We need a marketing expert who can lead our user acquisition and retention campaigns.Responsibilities:<ul><li>Plan, execute, and optimize paid campaigns across channels such as Google Ads, Meta (Facebook/Instagram), TikTok, Unity Ads, IronSource, and other relevant networks.</li><li>Manage the entire user acquisition funnel to drive installs, engagement, and monetization.</li><li>Develop creative testing strategies and collaborate with the design team on ad creatives and video assets.</li><li>Monitor and analyze campaign performance, providing actionable insights and weekly/monthly reports.</li><li>Continuously test new platforms, channels, and ad formats to identify growth opportunities.</li><li>Collaborate with product and data teams to align marketing efforts with in-game events, updates, and monetization strategies.</li><li>Manage budgets effectively to maximize ROI and ensure cost efficiency.</li><li>Stay up-to-date with industry trends, best practices, and competitor activities.</li></ul>Desired skills and experiences:<ul><li>Experience launching mobile games,</li><li>Knowledge of TikTok, Reddit, Discord, and Facebook Ads platforms,</li><li>Strong grasp of CPI (Cost Per Install) and ROAS (Return on Ad Spend) metrics,</li><li>Deep understanding of social trends, gamer behavior, and mobile marketing funnels,</li><li>Excellent analytical skills with experience in using tools like Google Analytics, Adjust, Appsflyer, or similar MMPs,</li><li>Creative thinker with experience in A/B testing and ad creative optimization,</li><li>Ability to work independently in a fast-paced startup environment,</li><li>Indie game marketing experience preferred.</li></ul>What makes our team so unique:<ul><li>Open feedback &amp; transparency</li><li>Exceptional talent</li><li>Every idea matters</li><li>Never ending learning</li></ul>How to Apply:We kindly request that applicants include a portfolio (Past campaigns, metrics such as CPI/CTR &amp; case studies) along with their CV as part of their application.&#304;&#351; T&uuml;r&uuml;: Tam zamanl&#305;

Performance Marketing Manager (Game Studio)

Join Dawnbright Games and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Dawnbright Games

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Performance Marketing Manager (Game Studio)