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DC Pines Roofing

Digital Marketing &amp; Online Strategy ManagerBuild the Machine. Own the Funnel. Drive Revenue. In-Office | Full-Time | DC Pines RoofingThis is not a &ldquo;social media manager&rdquo; role. This is not about vanity metrics.This is a full-funnel, revenue-driving, growth operator position.At DC Pines Roofing, we&rsquo;re looking for a Digital Marketing &amp; Online Strategy Manager to own our entire inbound engine&mdash;from first click to closed job to 5-star review. You will build, track, optimize, and scale systems that directly impact booked inspections and sold revenue.If you love dashboards, hate wasted ad spend and get fired up when CPL drops and close rates rise&mdash;keep reading.Your MissionOwn and operate our complete inbound digital ecosystem to produce:<ul><li>Consistent, high-quality inbound leads</li><li>Booked inspections that show up</li><li>Sold jobs that drive real revenue</li></ul>Everything must be trackable, scalable, and optimized.The Funnel You Own: Traffic (SEO, Google Ads, LSA, Social) &rarr; Landing Pages &rarr; Calls &amp; Forms &rarr; SMS Follow-Up &rarr; Inspections &rarr; Close &rarr; Reviews &amp; ReferralsYour 90-Day Game PlanDays 1&ndash;30: Take ControlYou&rsquo;ll audit, fix leaks, and establish clear performance baselines.<ul><li>Full audit of website, ads, GBP, SEO, listings, and follow-up systems</li><li>Lock in GA4, GTM, call tracking, and conversion tracking</li><li>Google Business Profile overhaul (posts, photos, cadence)</li><li>Review generation system launched</li><li>Clear KPIs aligned with leadership</li></ul>Goal: Visibility, accuracy, and control.Days 31&ndash;60: Build &amp; LaunchYou&rsquo;ll launch assets that actually produce revenue.<ul><li>Service and neighborhood pages live</li><li>Paid landing pages connected to ads</li><li>Google LSA + Search Ads fully operational</li><li>Retargeting campaigns live</li><li>Content cadence established with videographer</li><li>Initial CPL and lead-quality optimization</li></ul>Goal: High-intent traffic entering controlled funnels.Days 61&ndash;90: Optimize &amp; ScaleYou&rsquo;ll turn what works into repeatable machines.<ul><li>SEO content and case study cadence</li><li>Third-party platforms tested and evaluated</li><li>SMS and email follow-up sequences optimized</li><li>Speed-to-lead improvements implemented</li><li>Live dashboards for CPL, bookings, and sold jobs</li></ul>Goal: Lower CPL, higher booking rates, full attribution.✅ What Success Looks Like at 90 Days<ul><li>Consistent inbound leads from Google (paid + organic)</li><li>Clear attribution from lead &rarr; inspection &rarr; sold job</li><li>Google reviews flowing weekly</li><li>Cost per lead trending down</li><li>Leadership has full visibility into performance</li></ul>KPIs You&rsquo;ll Be Measured On<ul><li>Cost per lead (CPL)</li><li>Cost per booked inspection</li><li>Cost per sold job</li><li>Lead-to-booked rate</li><li>Booked-to-close rate</li><li>Speed-to-contact</li><li>Google review velocity</li></ul>No fluff. No vanity metrics. Revenue only.Operating Expectations<ul><li>In-office, full-time role</li><li>Weekly leadership check-ins</li><li>Execution-first mindset</li><li>Proactive problem solver</li><li>You don&rsquo;t wait to be told&mdash;you build, test, fix, and scale</li></ul>Who This Role Is Perfect For<ul><li>A digital marketer who wants ownership, not tasks</li><li>Someone who understands marketing AND sales funnels</li><li>A builder who loves systems, data, and accountability</li><li>Someone ready to tie performance directly to revenue impact</li></ul>If you&rsquo;re ready to build a real growth engine instead of managing surface-level marketing&mdash;this role was designed for you.Apply now and let&rsquo;s build something serious.Pay: $45,000.00 - $50,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Professional development assistance</li><li>Referral program</li><li>Vision insurance</li></ul>Work Location: In person

Digital Marketing & Online Strategy Manager

Join DC Pines Roofing and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

DC Pines Roofing

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Digital Marketing & Online Strategy Manager