Qureos Mentor

DeLaMode Fashion

About Us:We are seeking an experienced and strategic Digital Media Marketer &amp; SEO Specialist to lead the development and execution of comprehensive digital marketing initiatives. This role will be responsible for overseeing performance marketing, content-led campaigns, email lifecycle programs, and SEO strategies&mdash;playing a vital role in driving brand growth, customer acquisition, and overall revenue performance across digital channels.Key Responsibilities:<ul><li>Develop and lead full-funnel paid media strategies across Meta (Facebook, Instagram), Google Ads, YouTube, and other relevant platforms to drive customer acquisition, retention, and maximize Return on Ad Spend (ROAS).</li><li>Manage and optimize digital marketing budgets, bidding strategies, audience segmentation, and performance across paid media channels.</li><li>Analyze and assess campaign performance using tools like Google Analytics, Meta Ads Manager, and other analytics platforms to refine and optimize strategies for maximum impact.</li><li>Stay up to date with the latest trends in digital marketing, testing new formats, channels, tools, and strategies to maintain a competitive edge and improve campaign outcomes.</li><li>Design, plan, and execute integrated content strategies that align with business goals, seasonal campaigns, product launches, and brand objectives across various digital platforms.</li><li>Collaborate with internal creative teams (designers, videographers, content creators) to produce high-performing digital content that resonates with the target audience.</li><li>Build, optimize, and automate email marketing flows, including welcome series, cart abandonment, retention campaigns, and re-engagement, using tools like Klaviyo or Mailchimp.</li><li>Implement lifecycle marketing strategies, including customer segmentation, retention programs, and loyalty initiatives to enhance customer engagement and drive repeat purchases.</li><li>Lead and execute SEO strategies across all site content, including on-page SEO, technical SEO, keyword research, metadata optimization, and structured data implementation to improve organic visibility.</li><li>Monitor organic search performance, collaborate with technical and content teams to optimize the website for better rankings and user experience.</li><li>Define, track, and report on KPIs for all digital marketing channels, ensuring alignment with business objectives and providing actionable insights for continuous optimization.</li><li>Develop and execute quarterly marketing plans, ensuring that all digital campaigns align with the company&rsquo;s overall business objectives, product launches, and promotional schedules.</li><li>Work closely with product, development, customer service, and other cross-functional teams to ensure seamless execution of digital marketing initiatives.</li><li>Conduct market research and competitor analysis to identify new opportunities, emerging trends, and gaps in the market that can be leveraged for growth.</li><li>Drive innovation by testing and experimenting with new digital marketing channels, user flows, and creative concepts to scale marketing efforts.</li><li>Integrate sustainability and ethical messaging into campaigns to engage with eco-conscious customers and promote the company&rsquo;s sustainability initiatives.</li><li>Ensure effective localization and regional adaptation of campaigns, content, and ads based on cultural relevance and customer preferences for target markets.</li><li>Monitor and adjust strategies based on competitor activities and shifts in the digital marketing landscape to stay ahead of the curve.</li><li>Lead efforts to optimize the on-site user experience, including funnel analysis, A/B testing, landing page optimizations, and customer journey improvements to boost conversion rates.</li><li>Manage the execution of marketing campaigns within deadlines and budgets, ensuring high levels of attention to detail and timely delivery.</li></ul>Qualifications:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>4+ years of proven experience in digital marketing with a focus on performance media, content strategy, SEO, and email marketing.</li><li>Expertise in digital marketing tools such as Meta Ads Manager, Google Ads, Google Analytics, Klaviyo/Mailchimp, and SEO platforms (e.g., Ahrefs, SEMrush).</li><li>Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns.</li><li>Advanced understanding of conversion optimization, customer journey mapping, and digital growth strategies.</li><li>Proven ability to collaborate across teams, from creative to technical, to drive results.</li><li>Experience in fashion, luxury, or lifestyle e-commerce is a plus.</li></ul>Preferred Skills:<ul><li>Proficiency in managing digital marketing budgets and allocating resources effectively across channels.</li><li>Knowledge of customer retention strategies and lifecycle marketing techniques.</li><li>Strong understanding of SEO best practices, including technical SEO, on-page optimization, and content strategy.</li><li>Excellent project management skills, with the ability to juggle multiple campaigns and deadlines.</li><li>Ability to think creatively and innovate in a competitive digital landscape.</li><li>Strong communication and presentation skills, with the ability to engage stakeholders at all levels.</li></ul>Why Join Us?<ul><li>Market competitive salary</li><li>Opportunity to shape the digital growth of a luxury e-commerce brand</li><li>Fast-paced, creative, and collaborative work environment</li><li>Global exposure and impact</li></ul>Job Details:Location: Wapda Town, LahoreWorking Hours: 2:00 PM &ndash; 10:00 PM (Monday to Friday)Job Type: Full-Time/Part-Time/Consultant BasisHow to Apply:To apply, please submit your CV, portfolio (if applicable), and a cover letter detailing your relevant experience and the most successful campaign you&rsquo;ve led.Job Type: Full-timeAbility to commute/relocate:<ul><li>Lahore: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Application Question(s):<ul><li>Tell us the name of the Institute/ University from which you've completed the degree with the degree/program name.</li><li>Describe an SEO project you led&mdash;from keyword research to implementation&mdash;and what results you achieved.</li><li>Do you have experience working in fashion, luxury, or lifestyle e-commerce? If so, please describe your role and contributions.</li><li>What digital marketing tools (e.g., Meta Ads Manager, Google Ads, Google Analytics, Klaviyo/Mailchimp, SEO tools) are you most proficient with, and how have you used them to drive campaign performance?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Digital Media Marketing: 4 years (Preferred)</li><li>SEO: 4 years (Preferred)</li></ul>

Digital Media Marketer & SEO Specialist

Join DeLaMode Fashion and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

DeLaMode Fashion

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Digital Media Marketer & SEO Specialist