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Digital Visibility Concepts

VP of Operations - Digital Marketing Agency (President Track)Florida-based digital marketing agency (20+ years, 65+ PPC clients, 140 SEO and web design/hosting client) seeks experienced agency operator to lead operations and own P&amp;L.This is NOT a consultant role. This is full-time operational leadership.We're looking for someone who has:<ul><li>Run agency operations (not just managed accounts)</li><li>Sold and delivered B2B service retainers ($5K-$15K/month)</li><li>Personally managed Google Ads campaigns at scale</li><li>Built and managed offshore teams (India/Philippines)</li><li>Owned P&amp;L and grown agency revenue</li></ul>The Situation:Our PPC Director will likely leave the company in Q2 - Q3, 2026. We need an operator who can:<ul><li>Replace him if and when that should happen (expert PPC skills required)</li><li>Retain 65+ PPC client relationships (excellent communication)</li><li>Scale the business (build Premier Packages, offshore teams)</li><li>Own operations (run the business, not just execute tasks)</li></ul>This is a President/Operating Partner role with equity upside for the right person.What You'll Do:Months 1-3: Stabilize &amp; Transition<ul><li>Meet all 65 clients personally</li><li>Work with departing PPC Director (knowledge transfer)</li><li>Audit all PPC accounts and client relationships</li><li>Ensure zero client churn during transition</li><li>Begin upgrading existing clients to Premium Packages</li></ul>Months 4-6: Build &amp; Scale<ul><li>Hire and train India-based PPC team</li><li>Manage Philippines-based SEO team</li><li>Close 5-7 Premium Package upgrades ($8K-$15K/month)</li><li>Systemize service delivery</li></ul>Months 7-12: Own &amp; Grow<ul><li>Drive LinkedIn outbound sales strategy</li><li>Build strategic partnership referral network</li><li>Manage offshore execution teams</li><li>Own P&amp;L (revenue, margins, profit)</li></ul>Must-Haves (We're Serious About These):&#9989; 10+ years in digital marketing agency operations (not in-house, not freelance)&#9989; Expert-level Google Ads/PPC knowledge - You must be able to:<ul><li>Audit and optimize $100K-$150K/month PPC accounts</li><li>Set bid strategies, campaign structure, audience targeting</li><li>Train offshore PPC specialists</li><li>Step in hands-on for 90 days during transition</li></ul>&#9989; Has sold B2B service retainers ($5K-$15K/month range)<ul><li>We're not selling $99/month commodity services</li><li>You've conducted discovery calls and closed $50K-$100K annual contracts</li><li>You understand consultative selling (not pitch-based)</li></ul>&#9989; Agency client services experience<ul><li>Managed 30+ ongoing client relationships simultaneously</li><li>Monthly performance calls and accountability</li><li>Client retention, not just client acquisition</li></ul>&#9989; Offshore team management (or fast learner)<ul><li>Comfortable working with India/Philippines teams</li><li>Can build, train, and manage remote execution teams</li><li>Understands time zones and cultural differences</li></ul>&#9989; P&amp;L ownership mentality<ul><li>Has managed budgets $500K+</li><li>Thinks like owner, not employee</li><li>Cares about profit, not just revenue</li></ul>&#9989; Excited about variable compensation<ul><li>Entrepreneurial mindset (sees equity opportunity)</li><li>Not looking for $150K+ base salary</li><li>Wants to build long-term wealth, not collect paycheck</li></ul>&#9989; Available to start early to mid-January 2026 (earlier preferred)Red Flags (Auto-Disqualify):&#10060; You're a PPC specialist without operations experience&#10060; You've only worked in-house (never at an agency)&#10060; You're a consultant looking for short-term projects&#10060; You need $100K+ base salary guaranteed&#10060; You've never sold services (only executed campaigns)&#10060; You've changed jobs 3+ times in last 3 years&#10060; You have zero offshore team experience and aren't interestedCompensation Structure (Read Carefully):Base Salary: $60,000/year ($5,000/month)Profit Share: 30% of net profit (paid quarterly, uncapped)<ul><li>Year 1 conservative: $36K-$60K profit share = $96K-$120K total</li><li>Year 1 aggressive: $60K-$120K profit share = $120K-$180K total</li><li>Year 2-3: $150K-$300K total (as business scales)</li><li>Year 3-4: $300K-$420K (if 20% equity earned at $600K profit)</li><li>Year 4-5: $600K-$1.2M+ (if 30% equity earned at $1M profit)</li></ul>Equity: Tiered ownership based on performanceTier 1: $600K annual net profit &rarr; 20% equity ownership<ul><li>Vests over 3 years</li><li>$600K profit = $180K profit share + $120K-$240K equity value (2-4x multiple)</li><li>Total Year 3-4 comp: $300K-$420K</li></ul>Tier 2: $1M annual net profit &rarr; 30% equity ownership (additional 10%)<ul><li>Vests over 3 years</li><li>$1M profit = $300K profit share + $300K-$900K equity value (3-9x multiple)</li><li>Total Year 4-5 comp: $600K-$1.2M</li></ul>Why tiered equity:<ul><li>Rewards baseline success (20% at $600K)</li><li>Rewards transformational success (30% at $1M)</li><li>Aligns you with building $5M-$10M agency (not just $2M-$3M)</li></ul>Why this structure works:<ul><li>You get upside for performance (not capped salary)</li><li>We align incentives (you win when business wins)</li><li>Equity gives you long-term wealth (not just paycheck)</li></ul>If you need $120K+ guaranteed base salary, this role isn't for you.What Makes This Opportunity Unique:&#9989; Own the business (not just work in it)<ul><li>30% profit share means you think like owner</li><li>Up to 30% equity ownership (20% at $600K profit, 30% at $1M profit)</li><li>Potential Year 4-5 total comp: $600K-$1.2M with full equity</li><li>President title and authority from Day 1</li></ul>&#9989; Proven business model with room to scale<ul><li>20-year agency with 65+ clients</li><li>$5.6M in ad spend managed annually</li><li>Currently underpriced ($499-$1,299/month)</li><li>Clear path to $3K-$15K/month Premium Packages</li></ul>&#9989; Offshore infrastructure already in place<ul><li>Existing Philippines SEO team</li><li>Partnership with India development firm (PPC team ready to build)</li><li>You manage strategy, teams execute</li></ul>&#9989; Owner is financially secure (not desperate)<ul><li>Focused on building Profit Solutions (tax business)</li><li>This is strategic delegation, not distress sale</li></ul>&#9989; Clear 90-day ramp<ul><li>Existing client relationships (warm handoff)</li><li>Proven tools and systems (Discovery Call Script, proposals, playbooks)</li><li>You're not starting from scratch</li></ul>About DVC (Digital Visibility Concepts):20 years in business serving commercial contractors, equipment rental companies, professional services, and local businesses.Core services:<ul><li>Google Ads management ($5.6M annual ad spend)</li><li>SEO and content marketing</li><li>Website development and optimization</li><li>AI chatbot automation</li></ul>How to Apply:Do NOT apply if:<ul><li>You're a consultant looking for contract work</li><li>You need $120K+ guaranteed base</li><li>You've never worked at an agency</li><li>You can't start by mid-January 2026</li></ul>DO apply if you have:<ul><li>10+ years agency operations experience</li><li>Expert PPC skills (can replace departing Director)</li><li>Sold B2B service retainers ($5K-$15K/month)</li><li>Offshore team management experience</li><li>Entrepreneurial mindset (excited about equity)</li></ul>Application Requirements:<ul><li>Resume - Must show agency operations background</li><li>Cover Letter (max 1 page) - Answer these questions:</li><li>Why are you the right person to replace our PPC Director AND scale this business?</li><li>What's your specific plan for the first 90 days?</li><li>Why does variable comp (30% profit share) excite you more than guaranteed salary?</li><li>Video Introduction (2-3 minutes) - Record yourself answering:</li><li>Your agency operations background</li><li>Your PPC expertise (campaigns you've managed)</li><li>Why you want ownership (equity) vs. traditional employment</li><li>One Agency Success Story (max 1 page) - Write about:</li><li>A time you stabilized client relationships during a key employee departure, OR</li><li>A time you upgraded clients from commodity to premium services, OR</li><li>A time you built offshore teams to scale agency operations</li></ul>Upload video to YouTube (unlisted) or Loom and include link in application.Interview Process:Step 1: Application Review (48 hours)<ul><li>We'll review all applications and reach out to top candidates</li></ul>Step 2: Compensation Screening Call (15 minutes)<ul><li>Verify current comp and alignment with our structure</li><li>If we're too far apart, we'll end conversation respectfully</li></ul>Step 3: Deep-Dive Interview (2 hours)<ul><li>PPC depth assessment (walk through account optimization)</li><li>Working session (real client scenario)</li><li>Motivation and culture fit</li></ul>Step 4: Reference Checks<ul><li>We'll call 2-3 references</li></ul>Step 5: Offer (within 1 week of final interview)Questions? Here's What We Know You're Wondering:Q: Is this remote or in-office? 100% Remote.Q: What if I can't replace the PPC Director's technical skills? A: Then this role isn't for you. Expert PPC is non-negotiable. Clients are paying us to manage $5.6M in ad spend - you must be able to audit, optimize, and train others.Q: Can I negotiate the base salary higher? A: No. $60K base + 30% profit share is the structure. If you need $100K+ guaranteed, this isn't the right fit. The upside is in profit share and equity, not base salary.Q: What if I don't have offshore team management experience? A: We're willing to train IF you're excited about building this capability. But you must be comfortable with it and see it as opportunity (cost savings, scalability), not a burden.Q: What's Bruce's role after I'm hired? A: Bruce will coach you heavily in Months 1-3 (5-15 hours/week), then step back to 5 hours/week by Month 4. His goal is 1 hour/day max involvement.Q: What if I don't hit $600K profit and don't get equity? A: Then you still make $60K base + 30% of whatever profit you do generate. At $300K profit, you'd make $150K total comp. At $450K profit, you'd make $195K. Equity is a bonus for exceptional performance, not the only upside.Company Values:Transparent pricing over hidden costs<ul><li>We tell clients what things cost and why</li><li>No bait-and-switch, no nickel-and-diming</li></ul>Integrated solutions over fragmented services<ul><li>We solve business problems, not just sell tactics</li><li>PPC + SEO + CRO + Automation = cohesive strategy</li></ul>Systematic delegation over micromanagement<ul><li>Clear accountability, then trust people to execute</li><li>Document processes, train well, then get out of the way</li></ul>Long-term wealth over short-term paycheck<ul><li>We're building something sustainable</li><li>Equity and profit share align us all</li></ul>Ready to own a business instead of just working for one?Apply now with resume, cover letter, video, and success story.We'll respond to qualified candidates within 48 hours.Job Type: Full-timeSalary: $60,000 base + 30% profit share + equity (Year 1 total: $96K-$180K)Location: 100% RemoteStart Date: Early to Mid-January 2026 (earlier preferred)Travel: None.Benefits: Health insurance, 401k match, flexible schedule after ramp periodDigital Visibility Concepts is an equal opportunity employer.Pay: $100,000.00 - $250,000.00 per yearWork Location: Remote

VP of Operations - Digital Marketing Agency (President Track)

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Digital Visibility Concepts

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VP of Operations - Digital Marketing Agency (President Track)