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doctronic

<div><h1 class="jobSectionHeader">Director of Paid Media | SEM, Paid Social, Programmatic, CTV</h1><h2 class="jobSectionHeader">
About Doctronic</h2>
Doctronic is building the most advanced AI-powered healthcare platform in the world. We give people instant, trustworthy, always-on access to medical guidance &mdash; combining a cutting-edge AI doctor with 24/7 real-world telehealth. With millions of users and growing demand, we're scaling our paid media engine fast.<h2 class="jobSectionHeader">
The Role</h2>
We&rsquo;re looking for a hands-on Marketing Director of Paid Media to own and scale our performance marketing portfolio across:<ul><li>
SEM (Google, Bing)</li><li>
Paid Social (Meta, TikTok, Reddit, YouTube)</li><li>
Programmatic Display (PulsePoint, Taboola, StackAdapt, etc.)</li><li>
Connected TV (CTV)</li></ul>
This role can be a high-touch in-house lead or a specialist agency/contractor who behaves like an internal team member, owning outcomes and integrating tightly with creative, analytics, and product teams.
You&rsquo;ll drive paid media strategy, execution, measurement, and optimization across full-funnel campaigns, with CAC, CTR, and CPA as your north stars.<h2 class="jobSectionHeader">
Key Responsibilities</h2><h3 class="jobSectionHeader">
Search (SEM)</h3><ul><li>
Build, scale, and optimize Google Ads + Bing campaigns across branded, non-brand, local, and long-tail keywords</li><li>
Own account structure, RSA optimization, match type strategy, Quality Score improvements</li><li>
Leverage keyword research, negative keyword mining, and competitive tracking</li></ul><h3 class="jobSectionHeader">
Paid Social</h3><ul><li>
Run full-funnel campaigns across Meta, TikTok, Reddit, YouTube</li><li>
Partner with creative lead for motion/static testing, hooks, UGC integration</li><li>
Launch and iterate paid social experiments 2&ndash;4x/month with clear KPIs</li></ul><h3 class="jobSectionHeader">
Programmatic &amp; CTV</h3><ul><li>
Launch and manage campaigns via PulsePoint, StackAdapt, Taboola, MNTN, or similar</li><li>
Set up retargeting and mid-funnel display journeys</li><li>
Track view-through attribution and optimize cross-channel lift</li></ul><h3 class="jobSectionHeader">
Analytics &amp; Optimization</h3><ul><li>
Own CAC, CPA, CTR, ROAS across all platforms</li><li>
Define testing roadmap, weekly reporting cadence, and creative feedback loops</li><li>
Build and interpret Looker Studio dashboards, attribution models, and platform data</li></ul><h2 class="jobSectionHeader"> 
KPIs for Success</h2><ul><li>
Sub-$100 CAC on telehealth evaluations</li><li>
1.0%+ CTR across top-funnel paid creative</li><li>
3.0x+ blended ROAS</li><li>
Weekly net-new creative tests in all channels</li><li>
5&ndash;10% weekly budget reallocation driven by performance insights</li><li>
Reduced cost per MQL (if integrating with lead gen campaigns)</li></ul><h2 class="jobSectionHeader"> 
You&rsquo;ll Excel If You:</h2><ul><li>
Have 5&ndash;10+ years in performance marketing, either in-house or via a high-touch agency</li><li>
Have run $500K+/mo in ad spend with measurable ROI outcomes</li><li>
Can operate across platforms with minimal hand-holding &mdash; but are collaborative and strategic</li><li>
Think in terms of creative testing, message-market fit, and full-funnel architecture</li><li>
Are fluent in Google Ads, Meta Ads, TikTok Ads, and DV360-style DSPs</li><li>
Use tools like Looker Studio, Triple Whale, GA4, Motion, or Northbeam to uncover insights</li><li>
Thrive in test-and-learn environments, managing both efficiency and scale</li></ul></div>

Director of Paid Media

Join doctronic and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

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Director of Paid Media